ChatGPT

…One thing that people were pretty surprised about when LLMs started to uh, you know, after the ChatGPT moment, well, alums really started to work.…

…[00:02:45] Wil: And it just so happened to be around the same time that ChatGPT started taking off [00:02:50] Sani: And then Google ai mode and overviews and all that.…

…And they said, among the Codex coding agent team, productivity has taken off, um, except for the part that they had to put back into the ChatGPT monolith.…

…It is 100% clear that these like AI chat experiences, like a ChatGPT or Claude or Gemini, is going to be an incredibly big and important category.…

…And then we looked at ChatGPT and this was about 18 months ago and we said, oh Chachi PT, it's amazing.…

…Well, go, by the way, pay 20 bucks a month for the subscriptions to ChatGPT and Claude.…

…Alex Halliday (00:00:00) : So I was talking to Sam Altman before ChatGPT was a thing and I said, "Hey, what's got you excited at the moment?" Or some vague question like that and he's like, "the AI stuff's getting really good." And I had no frame of reference for LLMs.…

…Um, so then ChatGPT launches late 2022.…

…ChatGPT came out in November of '22.…

…But I think across all of this you can look at what was happening, what's possible pre-large language models, LLMs and ChatGPT and OpenAI and Claude and all these things, and and and what what's possible and happening now after.…

…I think we were at a dinner@legalops.com a few months ago and I was really struck by your wide breadth of knowledge across the gen landscape from chatgpt to Gemini to Perplexity.…

…Uh, ChatGPT came out and I think everybody was sort of interested in it.…

…But what we definitely see globally is that the traffic coming from LLMs is increasing and there it's predominantly ChatGPT as the number one traffic source.…

…You just need to think in terms of what would a potential buyer of our product or our solution actually ask ChatGPT.…

…And Amazon, for example, likely got burned by this in the early days of ChatGPT, where ChatGPT was reproducing a lot of very accurate information about Amazon's internal infrastructure.…

…So far before this whole chatgpt kind of came into the picture and you know, the work on on natural language processing kind of started.…

…How AI assistants like ChatGPT, Perplexity and Google AI are changing who gets discovered, trusted, and ultimately purchased from.…

…what they're seeing from the companies that they're seeing have success with this and why you should be focusing on this and why you should be even thinking about this spoiler alert, it's because ChatGPT searches are increasing daily by a ridiculous amount.…

…Of course, I prepared for this episode by brainstorming with ChatGPT.…

…Our SEO is coming down and now we've got kind of SEO considerations within ChatGPT and Claude and appearing in all these things and the old content game.…

…SO: The first thing that I would say is that summarization, but specifically the use case of a chatbot or a large learning model, an LLM, so now we're talking about Claude, Gemini, ChatGPT and all the rest of them, which has the ability to provide an end user with a way of accessing information, an information access point that is different than what we had previously.…

…So I think everyone's put that into ChatGPT.…

…[00:07:08] Dr Genevieve Hayes: So when ChatGPT first launched, its output was riddled with errors and hallucinations, and that initially tripped up a lot of people.…

…Kevin: Yeah, and cellphone bans and social media bans are one thing that, as you say, are being explored, but now we've got chatbots and things like ChatGPT, which are not entertainment services.…

…Fab: Is there any other way that we can either track or just be more aware of where our people are coming from, especially when a lot of this content is cited by, I don't know, Proplexity, ChatGPT, everybody else under the sun.…

…then one week it's, it's ChatGPT, the next week it's Cloud, and then, Google comes with something new, which I think for us as users of those tools, it's really important to ⁓ utilize those tools in a way that you at any given time move your…

…How are you using ChatGPT?…

…You can ask ChatGPT where to find the best prices.…

…It's that I still don't know anybody who's made a massive, like, I'm talking, like, six-figure B2B enterprise purchasing decision because the brand was mentioned in ChatGPT.…

…fear-mongering, but it's a lot of debate that's going on in the organic search world, you know, it stems back to how our user behavior is changing because of large language models like Claude and ChatGPT and Gemini with the AI overviews inside of Google Search, and so there's a lot of internal debate.…

…Rather than saying, and when ChatGPT responds, say I can help you, we know that's a losing strategy.…

…So when ChatGPT releases, I don't know, GPD-5, maybe something changes.…

…So when AI sort of first came out in its current form, right? It was a ChatGPT, like November 2022.…

…Now, I think this year what we're seeing with ChatGPT and OpenAI, with their image creation tools, Dolly, et cetera, actually, it looks like AI is pretty good at creatively coming up with ideas with very little input.…

…then in 22, ChatGPT landed.…

…and a half years ago now, I guess- Um, I've started hearing about AI tools, right? I remember I was at a podcasting conference, and this guy came up to me and he's like, "Oh my gosh, have you tried ChatGPT?…

…Um, with AI search, what happens is you're essentially adding in another layer onto top of that, where you're thinking also about how you're visible in things like ChatGPT and Gemini Claude Perplexity Deep seek all of these different tools, um, and how you're, and you're essentially adding another relevance layer on top of, on top of your SEO layer.…

…We were very fortunate to already get a private version of ChatGPT in March '23.…

…I paste that, I paste the transcript, and I don't even have time to leave the page, and up comes a fairly usable, in its raw form, right from ChatGPT, Summary that I can use on my website, on YouTube, on my podcast episode, I pull, I pull clips from it.…

…PwC, which was our first, our first and I think the first, um, kind of internal enterprise rollout of ChatGPT.…

…So a lot of the technology is still maturing, but one of the early use cases that I think we've seen a lot of success with, it's a simple one, it's hooking up AI assistants like Claude or ChatGPT who structured data, so data warehouses in our companies.…

…This is something which is undoubtedly correlated with the release of AI, but not release of AI, sorry, but the release of ChatGPT and the sense that now there is something which threatens me.…

…And in a world where AI tools like Canva and ChatGPT are putting design power in everyone's hands, whether they have a design background or not, that gap is only getting wider, not smaller.…

…More and more we're asking ChatGPT to make this and that.…

…And it really took everybody away, and people almost started to forget that the real 800-pound gorilla is OpenAI with ChatGPT.…

…So, so if you think about it, uh, AI overviews on Google, uh, getting mentioned and cited in ChatGPT and Claude, uh, we all call that at Hub- at HubSpot we call that AEO, answer engine optimization, and it's really important, and it's very different.…

…But when AI was released to the world through ChatGPT at the end of twenty twenty two, I really realized how much of a game changer this would be.…

…We've been running some tests recently where if you go inside of some of the LLMs like ChatGPT and you ask a question about things like, let's say facial peels or like a health sort of treatment, if you're going to engage in that conversation with ChatGPT, I'm looking to do a facial peel in this particular area.…

…Joshua Holloway (36:17) ChatGPT does that.…

…We sold my asset management company in 2022, almost the same week that ChatGPT launched one of their models.…

…Go to ChatGPT and ask them the questions as you're building and it will tell you what to do.…

…We have companies who are literally just starting to tiptoe in, thinking, "Maybe we should get ChatGPT or Copilot," or they have Copilot and they're trying to figure out how to use it.…

…In terms of when AI enters the picture for me, I had access to ChatGPT 3.5 in November of 2022, but what it really changed for me was when I applied for an API key and started connecting the artificial intelligence to my network automation work.…

…Because whenever I get an email or a message or something that has so clearly been generated by ChatGPT, it just makes me not want to read it at all.…

…Luis, let's imagine that you are paying a uh, ChatGPT subscription.…

…If we really get down to a chatbot, take a, ah, chatgpt and you ask it a question and it gives you an answer.…

…I have projects in ChatGPT.…

…GEO is uh, beyond kind of traditional SEO that ensures your career, site content, storytelling, job postings are all structured to be discovered and surfaced by AI powered search engines like the ChatGPT, Gemini, Perplexity.…

…I remember actually in an off site, uh, back in 2023, I presented to the FP and a team about how we can use ChatGPT to, you know, write emails for us and kind of those basic tasks.…

…peaker B: You know, I personally really like ChatGPT.…

…You're like, okay, Greg Eisenberg is gonna tell me how to go to Reddit and scrape it with ChatGPT and in five minutes use clog code to make $10,000 a month.…

…peaker C: There's been a huge jump in 2025 so we started looking at for cases basically from when ChatGPT was released at the end of 2022.…

…OpenAI is probably going to go public within the next year at a trillion dollar valuation they're going to announce, likely because third party data is showing it a billion users in ChatGPT fairly soon.…

…22 00:01:20,319 - > 00:01:25,120 Ivan has been building AI since 2018, years before ChatGPT made 23 00:01:25,120 - > 00:01:29,120 it a household word, and he's had a ground floor view of how 24 00:01:29,120 - > 00:01:32,239 enterprises have moved from skepticism through 25 00:01:32,239 - > 00:01:35,680…

…And the reason why this is happening is because what people are getting access to is this super genius genie in Claude or ChatGPT, but they're chatting with it.…

…Uh, whereas OpenAI, I think they - to me at least, the perception is that they're super pursuing AGI, ASI, and then like ChatGPT and Codex and all this stuff is just kind of there to make revenue for today.…

…But number one would be, hey, pay for ChatGPT or pay for Claude, number one.…

…ChatGPT, uh, you can use it in Bing as well and use free trials, GCP and uh, trials in AWS to test things out.…

…I mean, end of '22 is ChatGPT, '23 is people figuring out what AI really is, and '24 is when the wave was actually just starting, I would say, for AI agents.…

…A lot of teams are treating AI like the new SEO, counting mentions, chasing citations, trying to rank in ChatGPT.…

…You have the companies that were like, we're going to give everyone access to Copilot or chatgpt.…

…But today, AI tools like ChatGPT or Copilot instantly provide the chunk without the struggle.…

…But so are the bots, like Gemini and ChatGPT and Meta and Grok and all these things.…

…The beauty is they do it once and it can be discovered and sold on Google, gemini, Microsoft, Copilot, ChatGPT.…

…Claude, it could be any of the ChatGPT to do their homework.…

…And I'll be doing ChatGPT.…

…peaker C: Uh, I mean it's probably chatgpt.…

…I went to ChatGPT and I said, show me a three-bedroom condo in Myrtle Beach available June 5th to the 10th.…

…But instead, they feed the raw data and the predicted outputs into a Gen AI cool like ChatGPT.…

…I've been using ChatGPT since December, 2024.…

…Next up, Meta opens its ad system to Claude, ChatGPT and Perplexity with the Meta Ads MCP server and MetaCLI.…

…It's not like you're driving people to ChatGPT's website, you're driving someone to your website.…

…So uh ChatGPT has their own browser that you can use, but also Claude, which is becoming the new buzz, yeah.…

…So in ChatGPT, when you pay to play, essentially, if you're in free ChatGPT, you can't do it.…

…So there's a version called ChatGPT 4o that has probably gone through 500.…

…When I first started using ChatGPT and I was using it to help write some drafts for things, it would say the word delve.…

…If a question can be easily answered by ChatGPT, it's probably not the right question to ask.…

…And then, through an integration with ChatGPT, you can produce personalized emails that speak to their unique pain points that you've identified as a provider who's targeting that specific.…

…Once the data is fed into a consumer LLM like ChatGPT and others, it can be used to train future public models, making the patient privacy impossible to bring back or get control of.…

…In 2023, I remember this so clearly, ChatGPT just came on the scene.…

…I mean, ultimately it's going to be the new Google, right? So if we take away all of it, Google's got 373 times more traffic than ChatGPT right now.…

…So first question for you, what was the problem that Wisary was created to solve and what is the solution? Ala Stolpnik: The journey started about three ago and back then, ChatGPT just came ⁓ and ⁓ I realized that the way build is going to change and started to think about how AI can us with ⁓ our existing processes, with the ways we use build software.…

…And so that creates the other really uh this piece is really important is retailers being discovered by ChatGPT.…

…Are they able to repeat stuff? But if you've ever had a conversation with ChatGPT or with Claude or with any of these other alarms, you you quickly realize that they are actually I mean, they may not have like self-awareness, right?…

…Meghan Lynch (04:39): For customers, the curation tools like ChatGPT feel incredibly helpful.…

…when you bring on an employee? And how many of you have them learn from someone who's been in the job before? How do you train them? And then when you guys all of a sudden you're sitting there in ChatGPT, you're telling it to write a marketing plan.…

…And it's effectively ChatGPT but every user has end-to-end encryption with their chats.…

…We use we use ChatGPT for a lot of nuts and bolts things on Uh-huh.…

…But ChatGPT has a habit of putting long dashes into all the content that it spits out and immediately you can tell AI driven content on LinkedIn because it's got long dashes in it with no spaces and you have to constantly tell it…

…So I went to ChatGPT.…

…You know, we're three years into the time that generative AI became readily available with the advent of ChatGPT.…

…We use AI tools like ChatGPT internally for tasks, including branding exercises, where we fed it all our messaging to help reframe our brand.…

…So if you're clever with the prompts on ChatGPT, it is phenomenal what it can do.…

…And and while the first couple of years were mostly consumer driven, ChatGPT becoming the fastest growing product in history, Anthropic becoming the fastest growing company in history, soon to be a multi trillion dollar IPO in the next couple of weeks, NVIDIA becoming the most valuable company.…

…Um, and for most people it was the launch of ChatGPT that defined the advent of AI, even though it's been happening in different forms, uh, machine learning, neural networks for a long time.…

…peaker B: Yeah, and maybe one comment too is it reminds me of ChatGPT, where ChatGPT now has ads as well.…

…Um, and for many, as we've heard several times today, the age of AI began on 30th November 2022 with the launch of ChatGPT.…

…So even if the relationship with the member is great, if that member is increasingly just turning to ChatGPT and asking what to do with their money, and the response recommends a Chime CD because Chime has the influence, the infrastructure, and the resources to show up there - what does that mean for the community institution?…

…As more users turn to ChatGPT, Google AI Overviews, Gemini, and Perplexity for answers, visibility is no longer only about where you rank.…

…So on the first one, unintended training of publicly available LAR large language models like ChatGPT, for example.…

…And then of course we had the launch of ChatGPT, the birth of generative AI.…

…If you look at all these, uh, LLM models that we are currently using, the ChatGPT, the flawed and Gemini, all these kind of tools, the data that was ingested into all these platforms are written by linguistic specialists, PhD scholars.…

…Particularly when I talk about AI, I'm talking about the generative AI models that we use, like ChatGPT and Claude.…

…peaker A: Absolutely, 100% clients are, uh, looking at like, we met with a woman that chatgpt everything this week before I came here, and she was like, everything was great things, but you have to understand when you do a ChatGPT question, it's giving general advice.…

…If you're providing a service and it's like data related and whatnot, you have to be able to, to connect to the systems that are out there, to Claude, to ChatGPT, to whatever it is.…

…but, uh, a realization that, look, this is real, uh, because, uh, uh, they took a poll and some, uh, incredible percentage of patients are now coming to their doctors and say, you know, this is what ChatGPT told me.…

…The logic was impeccable: who, after all, knows finance better than Bloomberg? And yet within a year, the general-purpose models - your ChatGPTs and the like, had largely caught up, and the case for building your own bespoke model started to look like an expensive mistake.…

…You know, 2023 has been all that started with ChatGPT.…

…I think generative AI tools like ChatGPT can be an incredible thought partner in the creative process if they're used correctly.…

…I've done probably since ChatGPT came out, 200 talks around the world.…

…I recently read an example where a startup is using Zapier and ChatGPT to augment their sales process.…

…of the AI products that exist today, some of them are traditional SaaS, products that they've layered on some sort of, you know, oftentimes a wrapper over some, some model, whether it's Clotter or chatgpt or whatever the case.…

…The reality is we've been seeing, uh, layoffs happen in the technology industry for several years now before ChatGPT.…

…that these are out, it's a different sort of use case, different, different sort of story, different level of education and you know, systematic setup that you need relative to getting everyone a ChatGPT account or finding a third party vendor that can help say the deals team to do their job a little bit better.…

…which is simple to do Um, so whatever product or service you're selling, it doesn't matter, business, consumer, whatever, you, you're gonna go to all the five major LLMs, meaning you're gonna go to ChatGPT and Claude and Gemini and Copilot and Grok, all the free versions of all these tools.…

…It sounds like I use ChatGPT.…

…Right? So now they have all these tools, they have all the clods and ChatGPT and Geminis of the world.…

…00:16:00:27 - 00:16:30:03 Deepak I'm sitting with a customer, Michael, and I find out that he has been feeding his own little ChatGPT competition.…

…And they're not saying you shouldn't use AI, but it's you still got to use it carefully and still interject your own personal views and and insights, not just use ChatGPT and hope that's gonna solve all your problems.…

…I think the other major change, David - and this one will be very interesting to see how it will play out over the next three years because it might be too early - but ChatGPT and AI: that is a whole other conversation.…

…Or yes, of course we'll use ChatGPT.…

…My wife had gone to bed, and I had just heard about this thing called ChatGPT.…

…And here I am two years down the line having, as it happened, used ChatGPT as my main interface with AI.…

…We should do ChatGPT2.0 y credit Brian for his paper the Decathlon Paper 2018 so look for people that that tuck the news.…

…And when ChatGPT first launched a couple of years ago, they started coming to me and saying what should we do about this?…

…So not just you're not, it's not that you're building an AI system or you're training an AI model, it's hey, how many of your marketing team have downloaded ChatGPT or this or that or whatever on their phones and are using it?…

…But then, this Nature paper hit and all of the top three LLMs � so, Gemini, ChatGPT, and Claude � performed better than OpenEvidence, significantly more so on clinical intelligence metrics.…

…And so then ChatGPT builds my prompt for me for free.…

…Beyond the ChatGPT, the Cloud, things like that, are there tools that you like for organization or for communication amongst team?…

…I mean , is it as simple as that's when these large language models like ChatGPT came into public awareness , or what are the forces that are shaping such a dramatic shift in such a short amount of time ?…

…So again, what LLMs are doing is that they're generating content code language, right? So you can either use that, uh, public model, you know, ChatGPT, Gemini, whatever's available, you can develop your own models using like hugging face or something like that, or you could buy software or some other thing that enables you to take your own data sources and securely…

…30 00:02:05,311 - > 00:02:20,100 So Respona in a nutshell uh helps brands show up in AI answers, like in Claude, ChatGPT, and Google AI overviews by getting them listed on product reviews, listicles, other 31 00:02:20,100 - > 00:02:26,925 articles um that listed uh basically um the top brands in their space.…

…In fact, the most widely adopted tools are those that anyone can pick up, chatgpt or Perplexity or any of these sort of language based chat, uh, based tools.…

…years ago, when we see what's happening with LLMs, uh, we found out that the people's behavior is, you know, was changing, okay? So it meant that people started less Google, more, more asking, uh, ChatGPT, Gemini, Claude, uh, some questions.…

…This is like when ChatGPT first started doing image generation.…

…And unless when you sign up for ChatGPT or Claude or...…

…Articulate, clarify your thoughts at the time when it's so easy to just delegate to ChatGPT and copilot and Claude and whoever else you can do this work for me.…

…So, you know, it would be wrong to say, well, you must be an expert in ChatGPT.…

…peaker B: Yeah, so uh, mostly we were using AI with analytics like from the very first days when ChatGPT, uh, like when our company understood the ChatGPT could analyze the big uh bunch of data and tell us in short what was going on then clothes and like cloth.…

…Es gibt da draußen echt noch viele Unternehmen, die machen sich gerade hey, wie kann ich überhaupt ChatGPT oder Gemini oder sonst irgendwas, ein Copilot in jeder Unternehmensabteilung einführen, während wir jetzt darüber nachdenken, okay, wie können wir am besten jetzt hier KI Agenten bauen und und und.…

…So you want to make sure that the tools that you're using, whether it's like Claude or ChatGPT or Gemini or what have you, comply with your contractual obligations.…

…I used ChatGPT to go fill in the blanks for me.…

…Second, they've taken an AI for the masses approach with an internal engine built on industry solutions like ChatGPT, wrapped with both security and company customization.…

…A year ago was ChatGPT.…

…I did Claude and I did ChatGPT in deep research mode.…

…The other thing that's happening is in November 2022, ChatGPT happened.…

…Um, as ChatGPT got more popular and the brand itself kind of grew and we saw what they were doing um, with uh, citations and then obviously everything that Google was doing from featured snippet optimization, AI overviews, that's when…

…Um, if you take a look at ChatGPT Gemini, Claude, uh, and some of the other AI models.…

…So do you, are you using Pulse then and ChatGPT or with that or do you have a task set up?…

…In this episode, Jordan breaks down what business leaders need to know now that tools like ChatGPT, Gemini Claude, Perplexity and Google AI overviews are becoming part of the buyer's decision making process.…

…and I recently realized I can exactly, word by word, give the same talks that I gave in 2017 with even the same slides, and maybe sometimes replacing my screenshot from Google with screenshots from ChatGPT.…

…Uh, I did talk about ChatGPT, although I had to go back and reread the book to find it.…

…So basically we saved maybe months of your research time that you probably do online through ChatGPT, Google and so many different places and still you might not end up choosing the top three or top five that are best suitable for your needs.…

…they typically, when they come in, the clients that we're talking to or the customers we're talking to, they expect they like to use AI to answer inconsequential questions, you know, they'll jump on ChatGPT or Claude or whatever their preferred LLM is and they'll ask the question their questions and get answers, and that's fine.…

…And when um ChatGPT goes and looks for um mentions in that area, you are gonna pop up.…

…The internet is starting to sound like one big ChatGPT echo chamber.…

…Devin Bramhall [00:09:54]: Like they would use ChatGPT or something where it's.…

…We have Claude, we have Gemini, we have ChatGPT, we have other God.…

…you write something, I mean, you tried it probably with ChatGPT and it will be very confidently telling you completely wrong information.…

…But AI platforms, ChatGPT, Gemini, Perplexity, Claude, or Google AI Search, they operate completely differently.…

…You know, first to myself and to them, are we being used by AI, not just ranked by Google, but like, are we showing up in results for ChatGPT, Gemini, Perplexity, Claude, et cetera, and not just being ranked by Google in like search results, because as we all know, we now have AI that is kind of our search engine.…

…And the content that ChatGPT or Gemini or Claude create is very logical because it's a machine and machines are very logical.…

…that we did globally and those are uh, data that have just released in May of this year, uh, we found out that 99% of all AI citations and we prompted millions and millions of times across Cloud, ChatGPT and Gemini, 99% of those links were non paid media.…

…Uh, ChatGPT had just come out and I started using it heavily.…

…I think most people are still sitting there just talking to ChatGPT or playing around with Claude or not doing, not doing too much.…

…The other thing that I see is people are basically using AI tools like the large language models like ChatGPT or Gemini.…

…So what's your thoughts on this? On if you just go to ChatGPT or Claude or whatever it is and just put in, I want a new kitchen, you know, what's the best thing?…

…We need to be able to give parents more tools where they can say, okay, right now, yeah, I'm going to let you use ChatGPT, but so you know, I can see every single conversation.…

…and all the platforms or the AI platforms, whether it's ChatGPT or Claude, Notion AI, et cetera, anywhere that is processing your data and coming back to you or creating images or having a conversation with you, there's tokens which is like, little AI blips, data going to AI and…

…We used, um, OpenAI before ChatGPT was around and Dolly before ChatGPT was around and we played with it.…

…So this kind of starts from a couple years ago where I ma - I tried to make a version of this in ChatGPT for my former - in a former life, and there was a lot of hallucinations, and it just wasn't lining up with what I needed it to be, right?…

…So I would say when ChatGPT came out in late 2022, we immediately knew there was going to be some really big opportunities to create more efficiencies for workflows and content creation using AI.…

…So now that Visa and OpenAI, who is behind ChatGPT, are partnering with each other.…

…talks with Danny Rojas, a forward thinking TE leader who's worked at nationwide brands like JCPenney and the Container Store to learn how to build an employer brand that gets serviced and cited by ChatGPT, Claude, Gemini and Copilot.…

…Some people love ChatGPT, some people love Gemini.…

…homebuyers as a cohort as a segment If you've spent 30 minutes a week, like you described in your morning commute, right? If you spent 30 minutes a week as a loan officer working with, whether it's ChatGPT or whatever the platform is, to kind of perfect your...…

…And for every day there's m, uh a little bit of description about what the focus will be on for that day, some links and resources, some exercises to perform with your favorite AI ChatGPT or other uh, AI, um, platform.…

…Foreigners have played with ChatGPT, prompting it on a wide range of subjects concerning fintech, finance, tech and even our personal lives.…

…Just like I see within academia, the law school and with students, you have a real trickle early on, before ChatGPT, you know, I was using OpenAI even before ChatGPT, but very few people were.…

…peaker B: Well, ChatGPT has the most information on me just because it was our first LLM.…

…This AI boom started with, you know, ChatGPT launching and history at the time, very, very clearly.…

…I mean, ChatGPT alone, right, is the fastest adoption of any consumer app in history.…

…It's one of the reasons that we see quite often traffic from ChatGPT tends to convert higher because it actually is more likely to be someone who has intent because you've come up with something really relevant.…

…And so when you're relying with an out of the box tool that's relying on an open, like an OpenAI model, right? If you're talking about ChatGPT or if you're talking about, you know, Microsoft's own model, which is basically built on OpenAI as well, um, they're, they're only as smart as the data that's been put into it, right?…

…to be the right type of person for it, but I find it so exciting that there are new tools, new ways of doing things, new things to try and better and better models and seeing something, know, seeing ChatGPT like three years ago and being excited about it, but knowing that it still needs a little bit of time to get there to now seeing people use it for so many different things has been a lot of fun.…

…But, uh, as a company, that means we've all had access to, um, the enterprise version of ChatGPT.…

…Not developing taglines though I've noticed they're really for what I've used in ChatGPT, uh, and Gemini and a couple others.…

…First time this was uh, at the beginning of ChatGPT and Gemini and the like.…

…I'll, um, skip all the technical things that suddenly made AI an achievable thing, but really in 2024, the beginning of 2024, somebody can fact check my timeline, but ChatGPT, if you were aware of it, was kind of passing the Turing test, you know, it was giving you pretty reasonable answers to natural language questions.…

…I mean they give chatgpt answers to pretty much any question I ask them these days.…

…I uploaded an expense receipt to ChatGPT and asked it to duplicate it but to bump the amount up by twenty percent.…

…I got to talk to Todd O', Neill, professor of interactive media at MTSU, about the implications of AI and ChatGPT in marketing and PR.…

…Anyway, ChatGPT kind of started it with the em m dashes.…

…And of course a year and a half ago they launched their geo solution which is hard to be found now within uh chatgpt Perplexity and uh, all the um LLMs and of course they had to be agile enough to understand that the market was moving even if today the maturity of the customers are not yet on you and much more on SEO.…

…peaker A: So are you using chatgpt like every day now?…

…can I just answer that? That one because ah, it's everyone, right? Like we like uh, even if you're not, I mean I, I work mostly with like buyers, B2B buyers that are using solutions like Cloud and ChatGPT to already look up stuff.…

…A growing number of job seekers now begin in tools like ChatGPT, asking questions in plain language about roles, salaries and what a company is actually like to work for.…

…Like, people are not getting the most out of tools like Claude and chatgpt and Perplexity and Gemini or whatever, the tool doesn't matter.…

…the way that a client discovers us, right? It came in as force after all these human word of mouth intermediaries with only about 28% using Google or other search engines and 15% using AI tools like ChatGPT or Gemini.…

…So what I'm encouraging everybody to do is to own that space and then invite the agency into the space rather than having the agency create its own folder on ChatGPT when it works on your account.…

…Are you using Siri, I don't know Alexa? Are you using ChatGPT which are an top analyst AI stack?…

…The other way is that I go to ChatGPT or I go to Gemini or I go to Siri or I go to Copilot or something, and I say, Hey, I'm looking for a gift for my wife.…

…Which, by the way, this is how I used to operate before ChatGPT.…

…I created the sort of the three whys, emergency managers using the three different agent models that I use, which is ChatGPT, Gemini and Quad, and having them, um, discuss between themselves, because this was sort of my idea and it's a very rich discussion.…

…But I think it's a play to move to the next billion users for ChatGPT and I think that they are trying to really solidify themselves as the default LLM consumer product for as many people around the world as humanly possible.…

…But other small businesses get to be the answer on ChatGPT and Claude and, uh, well, for my transformational, I changed my personal schedule.…

…And that's just through ChatGPT, right?…

…You can give ChatGPT this prompt, " I do insert your industry.…

…In parallel - Interactive Brokers is expanding its ecosystem through alliances involving ChatGPT and Grok, pointing to a more agent-driven model of wealth management.…

…I think one example of this was ChatGPT's pulse, which was effectively, use ChatGPT, use it the way you do, and then overnight it will say, oh, uh, Aiden was asking a lot about these sorts of things and let me go out and do some research and then in the…

…You don't have the distortion that people associate with the ChatGPT generated images.…

…Um, um, but I can tell you, and I'm current, you know, on ChatGPT and all the stuff, um, is it still can't write scripts like it writes scripts.…

…Today I'm going to talk about Shepherds to chatgpt Same lesson, New tool Verify everything I want to start today with with a lyric that's more than 60 years old but yet somehow seems perfectly suited to today's legal profession.…

…Think ChatGPT, Anthropic's Claude or Google's Gemini.…

…I'm working with Claude, with ChatGPT, with Gemini every day in my private life and outside of my private life.…

…And then in the, uh, kind of the more recent generation, like the third generation, we built something called Semblian, which is in some sense like a ChatGPT for your meeting library.…

…Like it's, it would take you an eternity to sort of like boil that down into a prompt to ChatGPT or to Claude.…

…After November 2022, when ChatGPT was released, early on, there were a lot of people who didn't know what they were talking about.…

…peaker A: Yeah, it was relatively soon after ChatGPT became kind of mainstream back in 2022.…

…And I wanted to discuss whether with all the AI tools out there and the fact that people are potentially using tools like ChatGPT to search, whether it's still worth investing in content in 2025.…

…So Louis, it's hard to believe, but it was only six months ago that most of us had never heard of ChatGPT before.…

…Who knows when you're listening to this, but it's like, right neck and neck with what OpenAI and ChatGPT is doing right now.…

…00:23:59:00 - 00:24:16:27 Alex But then you have things like, okay, so how would a chemist use AI to do drug discovery? That is not a ChatGPT prompt.…

…So when I think when the, in everyday life when people talk about using AI, most people probably mean using ChatGPT, uh, and that's not really using AI.…

…But now ChatGPT's image generator is doing a better job.…

…It's funny you say worry because, I mean, I think it is a bit of a big kind of ass, kind of a bit of an unknown for some people, but, you know, at the very core, like, we're all using ChatGPT, Gemini, Perplexity, Claude, whatever it is to, you know, be a research assistant, be a thought partner, just talk to about Whatever it is, personal and professional.…

…I was talking to a friend of mine who's a GM whose beverage manager quit, and he went out on ChatGPT, and he was real proud of himself.…

…69 00:02:53,379 - > 00:02:56,743 Um, and whenever ChatGPT came out, that ended up being my, 70 00:02:56,743 - > 00:02:59,062 like, oh, my gosh, this changes everything moment from an 71 00:02:59,062 - > 00:03:00,162 accessibility standpoint.…

…And what we saw with generative AI was pre chatgpt.…

…You know, AI increasingly is not, you know, the, uh, the kind of standalone LLMs that we're all familiar with, like ChatGPT and Claude.…

…AI has also existed for a long time before, like ChatGPT or your other favorite showed up, but now it's become more accessible, just like the web browser made the Internet more accessible, AI or generative AI more accessible.…

…And I do, I would guess there's a lot of people out there that are using it for, or using AI, using Claude, using ChatGPT or whatever other solution they're using for Vibe coding purposes.…

…They're on ChatGPT, not Copilot.…

…So Claude Code, Claude Cowork Gemini ChatGPT.…

…They expect to be able to sit in Claude, in Cloud code, in Codex, in ChatGPT and be able to interact with these different uh, SaaS products using integrations versus before it was a concept, it just wasn't top of mind for them or it was something that intimidated them to be honest.…

…When ChatGPT came out two years ago, it's a Gutenberg moment.…

…peaker D: Yeah, so we run this, we'll call it AI Visibility Leadership Board every month where we go out and rank um, financial institutions using ChatGPT and we're later going to evolve it to include Gemini.…

…but what does it really mean for me as, I don't know for me especially as a head of customer success, but Also for the csms, what does it really mean like to my, from my day to day, is it just using ChatGPT to write my mails a little bit uh, better or is it really using AI tools to get reporting, to get insights or whatever.…

…The, actually the vast majority of what you can do with AI is not what you see with the ChatGPT and Gen AI.…

…So we try to really bring in specificity, what we call it, into the pocket all the way to ChatGPT and Gemini and these other amazing tools.…

…115 00:06:16,800 - > 00:06:23,519 And this could be things like ChatGPT, um Google AI mode, or 116 00:06:23,519 - > 00:06:26,399 if we look at the way the direction that Google is taking 117 00:06:26,399 - > 00:06:31,199 this in, uh that could also be YouTube, Gmail.…

…But this study that was published in Nature, it tested whether these general purpose AI models, so we're talking about ChatGPT and Gemini and Claude, if they can perform as well as or outperform the specialized clinical AI tools for doctors.…

…Now I look at ChatGPT, which I hear a lot of schools or students incorporating it can generate an entire essay for you with the backing of what the sources were.…

…And I would record the entire transcription, the entire thing, transcribe it, feed it back into ChatGPT or Claude, and ask Claude or ChatGPT, how AI proficient is this candidate?…

…And I challenge and encourage you to think about that somewhere in the middle as well, because what I'm referring to today in this episode is large language models like ChatGPT as AI, but AI itself has existed for 20 years.…

…And then I remember coming back, um, sophomore year in Thanksgiving time, around that time was when, uh, ChatGPT had this huge inflection moment and I was like, oh gosh, this is changing everything.…

…Here's a hook that flips how you think about capacity one well designed intake form plus a single prompt to ChatGPT can produce a client ready deliverable, a strategy brief, a landing page draft, a social calendar in under 10 minutes.…

…A lot of people use new tools such as ChatGPT.…

…Um, and a lot of people are just going to ins- like starting with ChatGPT, maybe Claude, Gemini, whatever it might be.…

…And everyone's, everyone's got that first ChatGPT experience right where they gave a one sentence prompting got, you know, AI slop as an answer.…

…But they have like used their ChatGPT budget to create things that are actually waste on the other side.…

…peaker C: Isn't that interesting? Because of course you know that if you use M, maybe you want to also go to Copilot and then select ChatGPT 5.5 from the dropdown.…

…peaker A: Use it? I don't know why anyone wouldn't be using it because for me I'm a fairly heavy user of ChatGPT and um, Claude and I'm constantly flipping between the two and I use them for slightly different things.…

…managing partner over at Intergrowth and we are a digital marketing agency that helps B2C brands who see their brand as an asset get more customers from search engines like Google and AI tools like ChatGPT.…

…Thanks to ChatGPT since its launch in November 2022 has become, has tried to democratize intelligence very widely at a very low cost.…

…peaker A: What are you finding everyday life? Is ChatGPT making sure that I am using that as another asset in my business?…

…Go to your LLM of choice, whether it's Claude, ChatGPT, or otherwise, and take on the role of that customer.…

…They're asking ChatGPT, reading Reddit threads, checking local Facebook groups, scanning reviews, directories, a LinkedIn profile, and AI generated answers before they ever land on your website.…

…That is Generative Engine Optimization, um, that's really trying to optimize for the platforms ChatGPT and Perplexity and uh, Gemini, all of those LLMs, um, where you're cited and you're included in responses.…

…from can I sell my business without a broker is can I use AI to help me sell my business? You know, or in other words, you know, can I use AI as my MA advisor? Um, you know, I think we're all using ChatGPT and other LLMs these days.…

…ChatGPT as well as Gemini and all of those, those four or five platforms are where we're looking.…

…If I asked ChatGPT today to recommend a hotel in your area, would it confidently recommend yours or would it decide describe your competitors better than you?…

…I'm like, there's, there's more to this story guys than just they somehow did a really good budget, friendly AI and then all of a sudden turned out that they bought a bunch of Nvidia chips and used ChatGPT to, to basically make their own model.…

…And the reason it's really taken off lately is that with the introduction last year of ChatGPT, was really the first real high level deployment of a generative AI tool.…

…more in front of customers on strategy and driving value and outcomes? I have to know, are you, do you like, are you a Google, do you like Google or are you more of a Claude or are you more of a ChatGPT?…

…So I'm going to be talking you through some of the legal considerations you need to keep in mind when you're working with AI, or particularly something like ChatGPT.…

…So what else can you do with data? And when I say data, I'm also saying what else can you do with AI? When I say AI about ChatGPT or Google's AI recommendations, I'm talking about a true AI model as a specific tool for you and your business.…

…SPEAKER_02: Did you get the feeling that most of the lawyers are still using, you know, the frontier models, uh, you know, Claude and ChatGPT, et cetera?…

…So what ChatGPT actually taught me was how to build one of these workflows.…

…ChatGPT came out in November of 2022, and I found out about it, ah, Christmas Eve, about a month later.…

…And you know, I know so many people now who say, oh, I just planned my trip on ChatGPT, so I feel like we have to start with AI, how that's impacting your business, um, for good or for ill.…

…The moment you create a time based assessment that you cannot prepare for, that you cannot redo, you do not have enough time to go to ChatGPT or to claw to go and type in review what the answer is.…

…ChatGPT, Claude give it away, and that puts Canva in a little bit of a conundrum.…

…Like people say, wow, uh, we've been using ChatGPT and it's like super amazing and it can do all this stuff.…

…peaker B: So for those who are just starting to explore AI search, you're thinking, great, I rank well on Google now I'd like to start showing up in ChatGPT more often.…

…peaker B: So if you've used anything like ChatGPT or Claude Gemini, you'll be very familiar with the interface that I've set up.…

…And I see, you know, GEO is only expanding and I mean I've gotten some new clients from ChatGPT and in cloud searches that found me, you know, which made me feel good that some of my stuff is getting into geo.…

…And this is before, uh, the release of ChatGPT and other models.…

…You know, ChatGPT was out and you could go interact with it, but mhm, that just wasn't an area I was interested in.…

…There's a really lovely quotation that uh, a friend of mine said a few years ago when they first started working with ChatGPT for the startup there.…

…Okay, I'm going to drop it into ChatGPT and I'm going to get an edit back and I'm going to get a clean version.…

…92 00:04:26,399 - > 00:04:28,399 SPEAKER_02: Now I'm still surprised that sort of three 93 00:04:28,399 - > 00:04:31,839 years after ChatGPT launched onto the stage, that I still am 94 00:04:32,000 - > 00:04:34,959 asked to go into organisations and explain why they should be 95 00:04:34,959 - > 00:04:35,600 doing AI.…

…I jumped straight in with ChatGPT in early 2023.…

…183 00:09:09,840 - > 00:09:16,639 And so if you go to ChatGPT and feed it six months worth of 184 00:09:16,639 - > 00:09:20,240 performance appraisals for an employee and ask it, should we 185 00:09:20,240 - > 00:09:23,039 terminate this employee based on the performance…

…And we actually switched to doing videos about AI tools and, um, the latest AI updates, for example, like, let's say ChatGPT and the new ChatGPT 5 update.…

…And for that, like Do you know how to use ChatGPT?…

…Using on my computer chatgpt to answer random questions that I might have.…

…AI has gotten so much better, particularly chatgpt about finding the most unique piece of content.…

…peaker A: You wanna, you know, maybe even ChatGPT or any of these.…

…He's been at the forefront of integrating AI into sales, inspired by the launch of ChatGPT in late 2022.…

…Besides the blacklist, who else took the inverse approach and crushed with it? You know, how about the Yahoo to Google and Now Google to ChatGPT example, right?…

…Of course, most recently, we've all seen firsthand experience with ChatGPT.…

…So, you know, pretty quickly after ChatGPT rolled out, people started using it for things like you know, drafting emails and letters and in mails and things of that nature, so candidate outreach.…

…But actually employees are doing shadow AI, uh anyway on a ChatGPT or a Claude on their phone.…

…You'd be like, "It does what now?" You know? Ilana Golan: I mean, David, I'm sure some of your listeners are still, you know, thinking that AI is a little bit of a prompt in ChatGPT.…

…The amount that I put through chatgpt in terms of now contracts to look at.…

…I didn't introduce AI, no, but I welcomed it and I encouraged it and I spiked curiosity with it with my team and over two years ago, so, you know, when ChatGPT came out in November of 2022, I thought to myself, okay, I work for a tech company.…

…But then there's also, you know, shadow AI where people are able to, whether you're going directly to ChatGPT or Claude, or you're creating your own local, um, you know, agents and you know, utilizing local LLMs.…

…So whether it's ChatGPT or Claude, start to think about how do I get in there, how do I start to have conversations with AI versus just asking for research.…

…But one of the most interesting things that I'm seeing is, and this is what I really want people to know, is you don't have to learn ChatGPT or Claude or Co Pilot, right?…

…With, whether it's ChatGPT, Claude perplexity, et cetera, Gemini, do it because you're not gonna break anything.…

…And worse, AI engines like ChatGPT won't learn from your site or cite you at all.…

…It's not just about figuring out where we can use ChatGPT or OpenAI's models or, uh, anthropics models or who have you.…

…Um, and I think, you know, to try and sort of help women out there, it is just taking one tool at a time, just getting to Grips with Chat GPT and actually using ChatGPT to then get ChatGPT to then recommend other AI tools that are specific for your business and then just spending you know, five, ten minutes a day, nothing too heavy, just learning and practicing and you know a lot of my…

…So like, even my wife and I were talking, you know, and we were talking about one of the big players in AI right now, like ChatGPT, Anthropic Perplexity, all those things.…

…Reddit all of a sudden is now known as the best place that your brand can be to get cited by a ChatGPT or a Google AI overview or a Claude.…

…If you do one search on ChatGPT, on TikTok, you're going to see the first thing that pops up is like, hey, don't be late to the game.…

…And then it's like there's this separate world of folks who are like, I tried ChatGPT six months ago, it wasn't that good.…

…Um, that I've seen this propensity of people to turn to tools like ChatGPT and Just Sor.…

…Generative AI and the release of OpenAI's ChatGPT3 was really the first time that AI as a technology became widely available and widely accessible to the general public.…

…And I don't just mean that clients are using ChatGPT or Claude or whatever their AI of choice is, but it's that the entire buying environment, that the speed of expectation and the comparison points are changing.…

…So you use the did you use the the guides that ChatGPT gave you for your own business first to rank higher?…

…As I'm recording this in March of 2026, we're seeing a massive shift of users go from ChatGPT over to Claude.…

…We're talking about businesses with great websites, solid Google rankings, but when a customer asks ChatGPT or Gemini for a recommendation, poof.…

…I will add one thing, the same framework thing right now with AI coming into play, we all have, you know, chatgpt, Claude and others as our personal therapists, as our personal coaches, if you want to understand the extent of how much everyone's using it as a personal therapist.…

…So someone has, I don't know, chatgpt, Claude, of course, the, uh, star of the day, Miro Copilot.…

…Um, but lately what's been working really good for me is comparing Copilot and Autopilot to chatgpt like three months ago and how we were working with chatgpt three months ago, um, to Claude nowadays.…

…Frankly, ChatGPT, if you use it long enough, can really get to know you and identify your strengths.…

…You've got one guy submitting a patch with AI, another guy running that patch through his LLM, Deepseek, Gemini Open, you know, whatever, ChatGPT and saying find the bugs in that patch before we commit it.…

…I'm amazed how I continue to meet people who have not yet, you know, opened up their own chatgpt or claw Gemini account yet and you know, maybe not have accumulated experience in that.…

…ChatGPT is so powerful and with your own GPT in a matter of minutes you can create your own sandbox to do stuff in.…

…Have you noticed lately, the second that something feels even a little bit hard, your first move is to open ChatGPT.…

…That could be feature level, it could be pricing, it could be differentiation in positioning, but that is a commercial request that someone is making in ChatGPT when they are researching a solution that you want to show up in.…

…So I've used a variety of different chat engines like ChatGPT and Gemini and Claude and all these other different tools.…

…uh, you know, in full transparency, we have been spending a good part of 2026 really getting inside the head of, of the robots, as we like to say, or clankers, um, and trying to figure out what does chatgpt mean as people turn to these new tools to ask about recipes and brand recommendations.…

…Because what was like the famous thing people would say like everyone's competing with a uh, spreadsheet or an intern now everyone's competing with Claude or ChatGPT or AI just in general, the general purpose tooling.…

…But now the business is actively encouraging them to use ChatGPT.…

…But, uh, as you guys know, and you out there probably know, generative AI was introduced in 2022 with ChatGPT.…

…Because I've got to burn any credits with you guys with ChatGPT, right?…

…So banks, financial services providers, healthcare, wouldn't just drop this data into ChatGPT and or Claude today because they know that once that data is with inside the walls of open AI, in ChatGPT's case, or Anthropic, in Claude's case, that it's open season.…

…And finally, at number one: ChatGPT and Claude .…

…uh, independent contractor? How do you balance passion versus revenue and growth? And also where is the role of AI in your world when you're building using as a thought partner? Michelle refers to ChatGPT as chat and has quite the relationship with chat.…

…So with things like Google, Amazon and Now even with AI and ChatGPT and apps like Perplexity, you really want to make sure that your product stays stands out specifically for your customer.…

…But what I've done for everybody is help them create their own brand voice in ChatGPT or Claude or whatever AI they're using so that it's not just them, but it's the team can tap into that brand voice, write things professionally, use the terms and the approach that they use.…

…And Chris told me he booked his whole vacation on ChatGPT, which was fascinating.…

…I tweeted a little bit, to our sales framework of what we look for in everything, and we use ChatGPT.…

…So we thought what would be great is to bring along ChatGPT advanced voice.…

…well, what are people for my sector or people interested in my product or my service, what are they asking the AI tools? Because really, whatever they're asking the different AI platforms, Claude, ChatGPT, Perplexity, Grok, Gemini, doesn't matter, that is what you should be building your marketing around.…

…And she said that the thing we're dealing with right now is the fact that people are going into the articles that are ranked on ChatGPT.…

…peaker B: How are we working these days? We are using ChatGPT.…

…So a lot of companies think, think that ChatGPT is it that the tools like ChatGPT are exactly where you need to be as far as just a tool set rather than integrating them into a system?…

…So I'll do one on ChatGPT.…

…And now a couple of years ago, like when the AI boom happened, like a lot of businesses, even we as individuals, like we started going to ChatGPT and say, hey, what is the nearby restaurant?…

…peaker A: The customer was upset because they did not use a, uh, design generated by ChatGPT.…

…We know that ChatGPT tends to crawl Bing a lot for its content, and there's also evidence, so unconfirmed, that it also uses a lot of Google as well.…

…So it's Obsidian, then it's your standard chatbots, right? ChatGPT, Gemini.…

…So, you know, putting that into ChatGPT, into Claude, whatever that is, and kind of going, hey, here's all my notes from this week.…

…What a lot of them did was taking all of what we produced and dumping into ChatGPT and then literally ask it, okay, write me one page or write me a product page or a pricing page, right?…

…Because I know that a lot of people, especially over the last two years, really since ChatGPT launched, I don't know, when did it launch?…

…So you watch the ChatGPT5 release video and they're doing all this cool stuff and it takes minutes, doesn't always mean it's going to take you minutes.…

…They're, they're used for tasks like image recognition, um, natural language processing, ChatGPT.…

…So these are things like LLM chatbots, as you very well know, sort of ChatGPT and Grok and Llama and Gemini, et cetera, maybe not the fora.…

…So if you, for example, want to manage your HubSpot in ChatGPT, uh, or in Claude, then what you need is an M MCP server that interfaces between the two.…

…We've chatted with ChatGPT.…

…If you ask ChatGPT the same question, it will give you a perfectly wag detailed answer, but it won't think this long term.…

…Is AI really a doomsday device in disguise? The friendly ChatGPTs and Claude codes of today could give birth to a super intelligence that will have no use for humans once it has itself established.…

…People are using ChatGPT, Cloud and all other LLMs.…

…first demonstration of AI at scale, and at the time when Microsoft released or told the world it was going to release Copilot, um, obviously built on top of what we'd seen in the months prior with ChatGPT.…

…heard that if you do this one thing, everything will fall in place for AI," and, "Should I be paying somebody to get all these links to my website?" And all these other questions, "Should I focus on ChatGPT and should have - instead of Google?" Or, "How do I get my clinic to show up in these AI search results?" And the interesting thing is, is that no longer is it a time of guess.…

…And then casually, I opened ChatGPT.…

…And we're finally starting to see search engines lose a little bit of market share to AI tools like we were just talking about with ChatGPT or Gemini or whatever platform you're using.…

…In uh, fact, now with AI itself, I can go to a Tropic plot or ChatGPT and ask it to teach you cyber or teach you how to do things.…

…So I wrote a draft of something, I shove it into ChatGPT and I ask it to shorten it or tighten it up or identify areas that are problematic.…

…If somebody wants to use uh, ChatGPT or Claude or Gemini or Grok or whatever, uh, whatever LLM that's out there to you know, refine something in particular, once again, write a policy, make it here, uh, so you're not putting your company information onto…

…ChatGPT alone now has over 900 million weekly active users.…

…just the previous conversation, uh, I was speaking to one, one of your peers, different company, um, and he was telling me about how they have adopted Copilot, just like you mentioned, they have um, chatgpt as well in their fleet.…

…I remember jumping into ChatGPT and just suddenly realizing that things had come a very long way very quickly.…

…That's something that I just recently did where I got my own ChatGPT subscription.…

…Then the Grammarly, and then also I did use ChatGPT, but not ChatGPT directly get the content because then it becomes difficult.…

…Because Google ChatGPT gives information and maybe of course they cite information but in a really uh low level you have to make an effort to see what uh, where this information comes from.…

…Today I'm going to use ChatGPT and Gemini because they both handle image uploads and image generation, which is exactly what we need for outfits, food, and home visualization.…

…So, so what made you realize that organizations need a, a structured way to think about the AI as opposed to just go to ChatGPT and upload your most valuable, you know, Excel spreadsheets and ask questions and God, where does it go?…

…When you do AI, it isn't just everyone in the company now has access to Claude or Claude cowork or, uh, access to ChatGPT or Rovo or whatever you're using.…

…We work here of course also with ChatGPT.…

…It was amazing how many people use ChatGPT and don't even know there's a shopping research mode.…

…I use ChatGPT regularly.…

…They're opening up ChatGPT on their phones or using Apple's built in AI or Microsoft Copilot.…

…I would say it didn't take me that much time to get adjusted to ChatGPT, but I initially used ChatGPT for like the, like I never touched AI in high school ever, until I came into university.…

…Even the checkers like ChatGPT had a tool that would tell you if content is written by AI or not.…

…I'm using my stories , my content , but I'm having ChatGPT or Quad in this instance , that I used exclusively almost for this talk is pulling out those stories .…

…not terrible to use, right? But they're not quite there yet for the everyday user, right? So our first step was really just to figure out what model would be best, because they were doing this in a ChatGPT project where they would download the spreadsheet every time they needed to do it, because they're obviously adding stuff to the spreadsheet all the time.…

…Uh, my consistent starting point is working with AI agents like Claude or ChatGPT.…

…ChatGPT came out, everything kind of changed because these models, LLMs can do translation pretty well.…

…So ⁓ I am a very ⁓ reliable ChatGPT user.…

…Uh, chatgpt, can you act as if you are a priest and, um, you are devout, you will not ask any questions that are too large?…

…Now they're actively asking generative AI engines, you know, like ChatGPT or Claude, for solutions to their specific business problem.…

…Have you seen that diagram that they did? A comparison of the market share between ChatGPT and Google.…

…My product should be coming up in ChatGPT and Claude and Gemini, but our competitors coming up.…

…And it's very obvious people just copy paste it from ChatGPT.…

…ChatGPT just came out with a newer version and they have Codex and they have all those different things.…

…We're really feeding the LLMs so that the LLMs, and if you don't know what that is, that's in layman's terms, ChatGPT, Gemini.…

…is low compared to large language models, right? Because we've got, and I can tell you from personal experience with even within, um, our community, we've got people that are writing software, using ChatGPT and doing a phenomenal job.…

…Instead of spending hours, you know, going through spreadsheets, you just ask ChatGPT to pull out the key findings.…

…And to get my quote, I literally went to ChatGPT.…

…I mean I use ChatGPT, but I think that company is so full of it, it's unbelievable.…

…Uh, and yes, uh, anybody can upload, uh, in Google Translate, in ChatGPT, any translation.…

…And speaking of experimentation, the guide specifically warns against sticking with just one AI tool, even if it's popular like ChatGPT.…

…The blessing of ChatGPT in my world is it woke people up to the power of AI.…

…This is where we bring ChatGPT into the fold, specifically using the free tier to process a staggering amount of qualitative data.…

…Let me just start the chatgpt or whatnot, write a code for this.…

…People are using ChatGPT to write articles or reverse engineering to get people to rank in the LLMs.…

…going to do is recap our conversations over the last two episodes with Bree Hadnott from our agency, our AEO and SEO expert who helped us really unpack how platforms like Google's AI overviews and ChatGPT, perplexity, and so forth, are rewriting the rules.…

…We're going to basically jump into ChatGPT and we're not going to talk about ChatGPT, we're going to jump into ChatGPT and I think this is going to be quite cool because I genuinely believe we can help people understand five ways that they can really use ChatGPT…

…You and I, you know, we had a blog post about this idea that you can spit out some amazing content from ChatGPT, but there's some spidey sense among intelligent people that maybe a person didn't write this.…

…We had a program called Camera Confidence that turned into messenger bots in 2018, then it turned to AI in 2021, about two years before ChatGPT.…

…peaker B: You are basically hunting for the businesses that are completely invisible to chatgpt.…

…So when you think about it, you go into ChatGPT and you're like, "Hey, write me an email," which is a terrible prompt, but we won't address that.…

…What do I need to remember on this paragraph? How do I specifically spell this word? How do I format this so it sounds super coherent? Why not just take those ideas, throw them into ChatGPT, and get that to do all the work for you so you can focus on the ideas rather than the formatting and the clarity.…

…you know You and I have talked about what AI can do and you know, people use ChatGPT as a therapist.…

…Mine particularly is on Claude, but others, it might be ChatGPT, it might be Gemini, it might be Perplexity.…

…Stack and exact prompts Tools I recommend Descript or Otter for recording and transcription Rev for accurate transcripts when you need legal grade accuracy ChatGPT or Claude for summarization and repackaging Canva for quick assets, Gumroad or Stripe for payments, Zapier or make to automate ConvertKit for email sequences.…

…And so the reason that this is different than say ChatGPT is that you, when you're using ChatGPT to build your marketing strategy without deep, deep, deep understanding of a strategy framework, you're gonna get led by the AI.…

…I asked ChatGPT what its name was.…

…Are you saying that to build this tool I actually have to understand the nuances of a real estate agent's workflow before I ever open up Claude or ChatGPT?…

…So start getting, you know, use ChatGPT.…

…And to go back to, how should you approach this? One, don't go to ChatGPT.…

…Most people open up ChatGPT or Claude, type in a prompt and expect it to just get it.…

…Um, there is the ability for us to use ChatGPT, uh, or any LLM tool to create copy and to help us with communication.…

…We had one of our master hacker members come and share with us how he was using this tool ChatGPT to create the right prompts for SEO So that another great tool for you to use But I believe that anything that you do, you have to test.…

…And so this is a way that I know people can get immediate value right now with tools like ChatGPT, Deep Research, Google Deep Research, uh, Perplexity Labs, even Manus.…

…So how do we lead organizations through that? OpenAI also continued to show off the growth of ads on ChatGPT.…

…We're going to ask them things like what's the point of LinkedIn? How do you grow on LinkedIn? How do you get recommended on ChatGPT?…

…Like you can see, you know, how ChatGPT now can already handle real time conversations with human voice, right?…

…Like I thought the promise of AI and ChatGPT was to have this one place, this one thing, right?…

…Lastly with that Greg, we really started to see last year the proliferation of use of AI and folks coming to the table with ChatGPT this year, access to Claude and ChatGPT and other tools that really helps you very very quickly research Personas within a charity, research other types of charities like them and success they've had.…

…There's large language models, LL and MS, such as, you know, Claude Gemini and Perplexity ChatGPT, that sort of thing.…

…books from book fairs or you know from book awards because they've used AI just carte blanche you know of course upsets me from like coming from a perspective where I didn't just get a book from ChatGPT and put it in the world, right?…

…And so one of the things that I'm kind of leveraging for that is due to my Expertise with using AI tools like ChatGPT or Gemini or Perplexity, is I'm um, leveraging that for market research.…

…147 00:07:20,319 - > 00:07:24,399 Let's bring that same strong protection to their ChatGPT 148 00:07:24,399 - > 00:07:25,040 users.…

…Um, and so tools like Descript, I think you mentioned in the last uh, episode and obviously ChatGPT and Jasper and things like that, um, you know there's tools out there that are free or relatively low cost.…

…Has released one of its models called ChatGPT, to the world in a simple chat interface, and that started a wildfire of ai.…

…You want to look things up, your ideas on ChatGPT, but then you want to go over and ask Claude.…

…Um, and then we asked ChatGPT which were the better ones.…

…And so I then took my updated table of contents and I put it in an LLM, and it was ChatGPT that gave me the new title.…

…They're opening ChatGPT and typing, who's the best estate planning attorney near me?…

…So you've got your ChatGPT, you've got your Claude, and you've got your Gemini.…

…But we do know that everybody starts light and they start with ChatGPT, because that's kind of.…

…Data analyzed with assistance from ChatGPT 5.5.…

…Wait, really? How are GEO and AEO mechanically different from good old SEO? Well, traditional SEO is about ranking a single blue link, but GEO and AEO, they power tools like ChatGPT or Google's AI Overviews.…

…They are pulling up, you know, ChatGPT's new shopping features.…

…You could use ChatGPT or Notion AI to brainstorm, post ideas and write captions.…

…You can build systems like this today with tools like ClickUpBrain, Notion, AI, ChatGPT, and Make.…

…Quick thing before we dive in, everything I'm about to show you works in ChatGPT or Gemini or Claude.…

…If you've ever used any kind of AI tool like ChatGPT or Copilot, you may have come across errors in answers that are stated as fact.…

…So when someone goes to ChatGPT and they say, I need a good plumber, that's near me.…

…And this is where we need to separate generative AI, like ChatGPT, which is the author creating content, from machine learning, which acts more like a detective.…

…Ask ChatGPT about your business and it'll be lovely about you.…

…We'll talk a little bit about this as we get into these tools , but some people like to use some of the AI tools like ChatGPT and Cloud together .…

…So I went back to ChatGPT and I said, because I couldn't remember the detail, I'm like, I know things.…

…It is quite impressive to see how far this has evolved from me Starting to use ChatGPT two years ago by just saying, okay, please summarize me this article and now write me a poem.…

…Almost all of them, let's say Claude, ChatGPT, they all now have the ability for you to.…

…But sometimes that's a bad thing depending uh, on, I mean a chatgpt being one example of some wacky answers, um, that it takes as truth.…

…peaker B: Yeah, you know, I, uh, had the lucky experience of working with OpenAI about three years ago, before ChatGPT was really open to the public.…

…Automate with tools like Zapier, ChatGPT, or CRMs.…

…Inside the AI Client Attraction Club, I show you exactly how to use ChatGPT to plan out and promote programs like this so you don't have to figure it out from scratch.…

…Let's start with Something that I think a lot of us do when we're stuck, especially in the last couple years or so, we go to AI, specifically ChatGPT.…

…Automate with tools like Zapier, ChatGPT, or CRMs.…

…So ChatGPT can help you draft that in a concise manner.…

…I mean obviously there's ChatGPT and similar AI tools, synthesizing info.…

…peaker A: So we just had our chatgpt pics erased on the computer.…

…Maybe you use a language model like ChatGPT to brainstorm social media captions, or you ask an AI voice tool to read your blog post aloud so you can hear how it flows.…

…ChatGPT can help you create a bio that's clean, natural, and actually sounds like you in just a few minutes.…

…This episode uses ChatGPT, Sunno, Image AI and Video AI.…

…You can open ChatGPT and type give me 10 content ideas that speak to the pain points of coaches who struggle to attract clients online.…

…And I started using the AI tools, especially ChatGPT, and it made things so much easier to create content, get visible, and stay consistent, and it didn't make me sound robotic.…

…how the two approaches work together instead of replacing each other and what you should actually do with your content to show up in search, to show up in the results from AI tools like Claude or ChatGPT.…

…But if you talk about AI, not only have most people played around with it in one way, shape or form, whether they are talking about, hey, I use ChatGPT to help diagnose that weird mole that was on my arm, or they said, hey, I use this thing.…

…So play with ChatGPT, play with Copilot, start having it write something for you.…

…And ChatGPT has helped us just create different systems for what we're doing and to iterate.…

…Shove it in ChatGPT, let's spit it out and let's be done with it.…

…Now I use it to dictate into ChatGPT, into Claude, into if I'm writing a post on LinkedIn, I use it to email, everything.…

…So the first thing we're gonna do is jump over into ChatGPT.…

…Um, and I well, I was gonna say, I have recently, I was like really annoyed with ChatGPT earlier, um, the newest version.…

…And so when ChatGPT launched in late 2022, that, that was the first of the public facing AI tools.…

…But right now, since the launch of ChatGPT and everything that's come, since it requires I think a bit of a revolution in our consciousness and the way we deal with it and work with it.…

…So these people were taking that and popping it right into ChatGPT to get their response instead of just writing their own response.…

…Again, sort of like the mistakes ChatGPT made in 2023, going into 2024, and it makes much less now.…

…Maybe you’ve been playing around with ChatGPT and other AI tools.…