ChatGPT

…what they're seeing from the companies that they're seeing have success with this and why you should be focusing on this and why you should be even thinking about this spoiler alert, it's because ChatGPT searches are increasing daily by a ridiculous amount.…

…More and more we're asking ChatGPT to make this and that.…

…I mean, end of '22 is ChatGPT, '23 is people figuring out what AI really is, and '24 is when the wave was actually just starting, I would say, for AI agents.…

…And I'll be doing ChatGPT.…

…In 2023, I remember this so clearly, ChatGPT just came on the scene.…

…If you're providing a service and it's like data related and whatnot, you have to be able to, to connect to the systems that are out there, to Claude, to ChatGPT, to whatever it is.…

…of the AI products that exist today, some of them are traditional SaaS, products that they've layered on some sort of, you know, oftentimes a wrapper over some, some model, whether it's Clotter or chatgpt or whatever the case.…

…My wife had gone to bed, and I had just heard about this thing called ChatGPT.…

…And here I am two years down the line having, as it happened, used ChatGPT as my main interface with AI.…

…I used ChatGPT to go fill in the blanks for me.…

…You know, first to myself and to them, are we being used by AI, not just ranked by Google, but like, are we showing up in results for ChatGPT, Gemini, Perplexity, Claude, et cetera, and not just being ranked by Google in like search results, because as we all know, we now have AI that is kind of our search engine.…

…This AI boom started with, you know, ChatGPT launching and history at the time, very, very clearly.…

…I mean, ChatGPT alone, right, is the fastest adoption of any consumer app in history.…

…A growing number of job seekers now begin in tools like ChatGPT, asking questions in plain language about roles, salaries and what a company is actually like to work for.…

…Like, people are not getting the most out of tools like Claude and chatgpt and Perplexity and Gemini or whatever, the tool doesn't matter.…

…the way that a client discovers us, right? It came in as force after all these human word of mouth intermediaries with only about 28% using Google or other search engines and 15% using AI tools like ChatGPT or Gemini.…

…So what I'm encouraging everybody to do is to own that space and then invite the agency into the space rather than having the agency create its own folder on ChatGPT when it works on your account.…

…Are you using Siri, I don't know Alexa? Are you using ChatGPT which are an top analyst AI stack?…

…AI has also existed for a long time before, like ChatGPT or your other favorite showed up, but now it's become more accessible, just like the web browser made the Internet more accessible, AI or generative AI more accessible.…

…A lot of people use new tools such as ChatGPT.…

…Um, and a lot of [00:02:00] people are just going to ins- like starting with ChatGPT, maybe Claude, Gemini, whatever it might be.…

…more in front of customers on strategy and driving value and outcomes? I have to know, are you, do you like, are you a Google, do you like Google or are you more of a Claude or are you more of a ChatGPT?…

…So I'm going to be talking you through some of the legal considerations you need to keep in mind when you're working with AI, or particularly something like ChatGPT.…

…And I see, you know, GEO is only expanding and I mean I've gotten some new clients from ChatGPT and in cloud searches that found me, you know, which made me feel good that some of my stuff is getting into geo.…

…188 00:08:29,120 - > 00:08:33,840 So, you know, pretty quickly after ChatGPT rolled out, people 189 00:08:33,919 - > 00:08:38,399 started using it for things like you know, drafting emails and 190 00:08:38,399 - > 00:08:41,759 letters and in mails and things of that nature, so candidate 191…

…So like, even my wife and I were talking, you know, and we were talking about one of the big players in AI right now, like ChatGPT, Anthropic Perplexity, all those things.…

…I will add one thing, the same framework thing right now with AI coming into play, we all have, you know, chatgpt, Claude and others as our personal therapists, as our personal coaches, if you want to understand the extent of how much everyone's using it as a personal therapist.…

…So I've used a variety of different chat engines like ChatGPT and Gemini and Claude and all these other different tools.…

…And Chris told me he booked his whole vacation on ChatGPT, which was fascinating.…

…So a lot of companies think, think that ChatGPT is it that the tools like ChatGPT are exactly where you need to be as far as just a tool set rather than integrating them into a system?…

…So I'll do one on ChatGPT.…

…So these are things like LLM chatbots, as you very well know, sort of ChatGPT and Grok and Llama and Gemini, et cetera, maybe not the fora.…

…So I wrote a draft of something, I shove it into ChatGPT and I ask it to shorten it or tighten it up or identify areas that are problematic.…

…Then the Grammarly, and then also I did use ChatGPT, but not ChatGPT directly get the content because then it becomes difficult.…

…It was amazing how many people use ChatGPT and don't even know there's a shopping research mode.…

…not terrible to use, right? But they're not quite there yet for the everyday user, right? So our first step was really just to figure out what model would be best, because they were doing this in a ChatGPT project where they would download the spreadsheet every time they needed to do it, because they're obviously adding stuff to the spreadsheet all the time.…

…And to get my quote, I literally went to ChatGPT.…

…Stack and exact prompts Tools I recommend Descript or Otter for recording and transcription Rev for accurate transcripts when you need legal grade accuracy ChatGPT or Claude for summarization and repackaging Canva for quick assets, Gumroad or Stripe for payments, Zapier or make to automate ConvertKit for email sequences.…

…And so the reason that this is different than say ChatGPT is that you, when you're using ChatGPT to build your marketing strategy without deep, deep, deep understanding of a strategy framework, you're gonna get led by the AI.…

…Lastly with that Greg, we really started to see last year the proliferation of use of AI and folks coming to the table with ChatGPT this year, access to Claude and ChatGPT and other tools that really helps you very very quickly research Personas within a charity, research other types of charities like them and success they've had.…

…We should do ChatGPT2.0 y credit Brian for his paper the Decathlon Paper 2018 so look for people that that tuck the news.…