AI Automations for Business · 2026-07-02 · 23 min
Key moments - from our scoring
Substance score
42 / 100
Five dimensions, 20 points each
Clyde is a newly-launched AI agent platform designed to make AI automation accessible to non-technical business owners. Built by Noel after the OpenClaw release, it addresses critical security gaps by constraining agent access to specific folders rather than entire system files, and offers both open-source (local) and cloud-based options. Unlike ChatGPT or Claude, Clyde lets users create specialized sub-agents for specific business functions - marketing teams, HR, quality assurance - through natural conversation rather than manual prompt engineering. The platform integrates via API with any third-party tool through Composio or direct API documentation, and displays transparent cost tracking so users see exactly what they're spending. Coming features include voice conversations with hold music, video and image generation via Open Router, and a native CRM system built around AI-first principles rather than bolted onto legacy software like HubSpot or Salesforce. Support happens through a free Slack community where users help each other, with early access to features like the CRM for active members.
Clyde constrains agents to work only within designated folders and working areas on local installs, preventing unauthorized access to the entire system. The cloud version is fully encrypted and password-protected, unlike OpenClaw which had unfettered access to any system file.
Yes, Clyde integrates with any platform that has an API - either through direct API documentation, by sending Clyde the docs and asking it to create the connection, or through Composio for common apps like Gmail where you can authenticate with a single click.
Clyde uses a bring-your-own-key model where you add your own Anthropic or Open Router API key; you can then assign different models from Open Router's 600+ options to different sub-agents, letting you pick cheaper models for routine work to reduce costs.
No - if you can use ChatGPT, Claude, or Gemini, you can use Clyde by chatting with it naturally to create agents, teams, and integrations without any prompt engineering or coding.
Clyde has a memory system that updates whenever you give feedback on its work; you can upload a markdown document describing your business, or ask it to create a reusable skill based on your processes that it references for all future tasks.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode contains some useful practical information about Clyde's features (memory systems, app integrations, cost transparency, security constraints), but much of the conversation consists of soft introductions, casual banter, and high-level explanations rather than dense insights. A B2B operator learns what Clyde does, but not deeply how to evaluate it against alternatives or when to use it.
So the way I've set it, there's like a memory system, uh, within the application... it'll then go right. I now need to update not only my memories, but also those sub agent memories.
with, with Klyde, it's kind of, it's a bring your own key system. So uh, once you've logged in, you control which AI agents, uh, or AI models get assigned to the agents.
The core concept - an AI agent that orchestrates sub-agents for specific business tasks - is not particularly novel; similar ideas have been discussed in prior AI agent conversations. The framing around ease of use and security is sensible but not contrarian or first-principles thinking. No truly counterintuitive claims emerge.
Clyde is an AI agent and basically can help you control and look after your business... 24, seven. Seven days a week
you don't have to create those agents manually. You just have a chat with them and say, hey, could you create me a marketing team?
Noel is the creator/founder of Clyde, giving him direct operational experience with the product he built. However, the episode is essentially a founder pitching his own tool to a co-host, which lacks the independent scrutiny and scale of experience of someone running agents across multiple businesses or large enterprises. There's limited evidence of his broader business operating experience beyond building this specific product.
Clyde is by myself, something I created back in February, um, when openclaw started being a thing
when I created the open source version of Clyde, I constrained it
The episode mentions Sakana Fugu as an alternative model and references Composio and OpenRouter as integrations, but provides almost no concrete numbers, pricing, real customer examples, timelines, or measurable outcomes. Claims about ease of use and security are asserted but not supported with specific data, metrics, or named case studies from actual deployments.
Sakana Fugu is the, uh, is the model name
there's like 600 AI models to pick from... a tenth of a cent for, you know, per million tokens
The host Katie asks mostly softball questions that allow Noel to elaborate on features without pushback or critical challenge. There are few genuine follow-ups that probe limitations, failure modes, pricing details, or why this is better than building custom solutions. The tone is friendly but lacks the sharpness needed to stress-test claims or extract deeper insights.
So this is part of the podcast where I always ask you, are there uh, any updates, any news in the world of AI and automations?
So a question for you... Why is it called Clyde and not Katie?
Computed from the transcript - who did the talking, and the words that came up most.
What if you could set up an AI agent for your business without any technical experience? In this episode, Noel reveals Clyde, the AI agent he built from scratch to help any business owner automate their operations. From creating specialist sub-teams to connecting your favourite apps, Clyde handles everything through a simple chat interface that feels just like using ChatGPT or Claude. They also cover why Clyde was built as a more secure alternative to OpenClaw, how its memory system learns your business over time, and what's coming next including voice conversations and a built-in CRM. Plus a quick look at Sakana Fugu, a new Japanese AI model rivalling Fable 5. The online version of Clyde is LIVE right now. Check out these links to sign up and find out more. Website: projectclyde.app Community: Clyde | Open Source AI Agents Send us Fan Mail How to find us: We have a free LinkedIn group (AI Automations For Business), the group is open to all. Check out Clyde , our multi-agent AI platform that connects to 500+ apps and lets you build powerful automations without the complexity. Join the free Clyde Skool community to learn how to get the most out of it, share workflows, and
Transcribed and scored by The B2B Podcast Index.
Speaker A: Welcome to the AI Automations for Business podcast. We're your hosts, Katie and Noel and we'll be discussing how you can use AI for your business, along with the latest news, updates and automations to help you stay ahead of the curve, allowing you to grow and scale your business more efficiently. Please be sure to subscribe and I hope you enjoy this episode. Hello, welcome back to another episode. Hi. Hello, I'm Katie and as always, I have Noel here with me. Hi Noel, how are you doing this week?
Speaker B: Well, I'm doing tremendously this week already, thanks for uh, asking. How are you doing?
Speaker A: Yeah, all good, thank you. Um, so this is part of the podcast where I always ask you, are there uh, any updates, any news in the world of AI and automations?
Speaker B: So I guess the ongoing fable saga still continues. It's still not available. Yeah, it's very boring, isn't it? Uh, there's no sign of it coming back. Uh, but a lot of people are saying, um, you know, this is probably like the end of, you know, you wake up in the morning, there's a brand new frontier model from one of the big providers. So they're probably thinking there's going to be a lot more regulation, a lot more red tape to get through. So yeah, uh, there's no going to be, you know, anthropic release one. Yeah, yeah, yeah. So they won't have none of that tit for tat where one releases and then two days later another one comes out. That's probably not going to happen. Okay. It's disappointing, but hey ho, uh, is what it is.
Speaker A: No surprises.
Speaker B: No, no. Which is good for our podcast because usually surprises at six o' clock on a Tuesday. Was there. Yeah, after we've already recorded.
Speaker A: So this is true, this is true. So maybe, maybe good news for us. But uh, if you like waking up and going, oh, mhm, this is you.
Speaker B: Yeah.
Speaker A: And who, who is actually saying that? Is it just users or is it,
Speaker B: it's coming from like industry leaders, uh, who are based in the US and stuff and have links with government and all of that sort of stuff. So yeah, okay. Given how it's gone, I'm not surprised that we're looking at a bit more regulation. Uh, but if you do want to have a bit of a Fable fix and uh, you want something that's capable, then some clever people in Japan, uh, at a company called Sakana, have released an AI model which is, is just as, if not as smart as Fable 5 and some of the benchmarks. So yeah, if you do need that level of intelligence for any coding or things like that, then Sakana Fugu is the, uh, is the model name. And yeah, again, it's another subscription. But you know, uh, if you do need that sort of power, then, yeah, you can nip over there and grab an API key and off you go.
Speaker A: Great name.
Speaker B: Yeah. Ah, it's to do with the. I believe Fugu is the Pufferfish.
Speaker A: Yes.
Speaker B: Um, yeah, so their website's got loads of like, little fishes going around on there, you know, swirling around on the page. Quite nice. Yeah. So, yeah, check that out if you do need extra, uh, horsepower with your AI.
Speaker A: So this week's podcast is all about something called Clyde. So Noel, can you give us a one liner, uh, of actually what is Klyde before we jump in and talk more about it?
Speaker B: So Clyde is an AI agent and basically can help you control and look after your business. Or maybe you're away on holiday, maybe you're asleep. He can help you run things, uh, 24, seven. Seven days a week, even if you don't want to.
Speaker A: Okay, so who is Clyde by?
Speaker B: So Clyde is by myself, something I created back in February, um, when openclaw started being a thing and I was like, maybe this should be an easier way of doing things that's a bit more secure.
Speaker A: So is that why you initially created Klyde? Because you wanted something easier to use and something more secure?
Speaker B: It was, yes. Uh, when I was looking at things openclaw, it was, it had some good things in there. Um, and yeah, I just thought, you know what, it could be better. It could be way, way better. A lot more easier for businesses to use. Because I think even with things like openclaw, you've kind of, you, you need a lot of technical ability, I think, to be able to get it up and running and working straight off. So I wanted to get rid of all of that. I wanted it so easy that, you know, anybody could up and use it. So, yeah, that's why Clyde, uh, was born.
Speaker A: Okay, and what about the security aspect? Because I know that when OpenClaw came out and we did a podcast episode on that, uh, which we will link below, it seemed that there was a huge security risk if you gave OpenClaw access to your data because, I don't know, like, you were storing client information and then all of a sudden it would, you know, read all of your client data information, personal data and things like that.
Speaker B: Yeah.
Speaker A: How does, like cloud compare to that?
Speaker B: I guess so with Klyde, there are kind of two options. So there's an open source option which you can download onto your laptop or PC and then run it locally. And that's the only way openclaw could work. You could only put it on your own device. And the issue they had was openclaw could then access anything on your entire system. Uh, you couldn't just say you can only have access to this folder. It had everything. So if somebody managed to uh, break into your agent and then tell it, right, delete everything off the computer, it would go off and do that for you. It had the ability in that level of control to do so.
Speaker A: Quite concerning really, isn't it?
Speaker B: Yes, yeah. So when I created the open source version of Clyde, I constrained it and I was like, right, you can only work within the area in which the application's been installed. So the user can add in files and folders and things like into like a working area. And then you can then work together in that safe environment, uh, with the cloud version which is coming up very soon. Uh, that's all encrypted, you know, it's all secure, there's all password protected and all that sort of good stuff. So again, very, very secure. I've had lots of security chats and things like that to make sure everything is tied down. Uh, nothing should get out. Clyde should behave himself.
Speaker A: Yeah, okay, that's really good to know from a security point of view because yeah, there's nothing worse than an AI bot or an AI agent just having all this data that actually it doesn't really need. And it's not always our data, is it, that we need to protect. It's also our clients data which, yeah, I, I guard more than my own.
Speaker B: Exactly, yeah, I'm the same.
Speaker A: Yeah. So, so tell us a bit actually about Clyde then. What can it do for our businesses and how can it help us, uh, run our business?
Speaker B: So if you've used anything like ChatGPT or Claude Gemini, you'll be very familiar with the interface that I've set up. So that's been quite intentional. Um, but basically what Clyde can do is he can go off and create, uh, separate teams to do specific jobs within your business. So you might need a marketing team, you might need, uh, you know, a HR or a quality assurance team and things like. So yes, Clyde could probably do that all himself, but actually with AI and agents, it's better off to train specific sub agents to go off and do those specific jobs for you. Uh, and then you just chat to Clyde at the top level. Uh, so yeah, he can do Anything that your business needs, um, or your personal needs, whatever, you know, you might have a holiday booker team to go off and find your next holiday. It could quite easily do that as well. Um, so yeah, but the thing is with Clyde, you don't have to create those agents manually. You just have a chat with them and say, hey, could you create me a marketing team? This is the aim. And it will go off, it'll create the team, create prompts and yeah, set everything up for you so you don't have to, you know, be some sort of prompt engineering wizard. You can let Clyde be that wizard for you.
Speaker A: Okay, so in terms of like, who's able to use this? In terms of like, how technical, it's actually quite low entry. So are you saying if you can use things like ChatGPT, Claude, Gemini, then you would be able to use Clyde?
Speaker B: Yes, definitely. That was one of my top level requirements. It was like, it has to be to a point where anybody can pick it up. So, you know, I have you in mind. When I was building this KT and I thought, right, well how would Katie feel about setting up agents? And I was like, right, she'd probably just want to chat with it and it just go off and do it for her. And I was like, right, well that's probably what most people want. They don't want to get into the weeds. Uh, and creating loads of sub agents and prompts and linking it all together. They don't need that, they just need something to do it for them. And that's what Clive does. Uh, which is really awesome.
Speaker A: So a question for you.
Speaker B: Mhm.
Speaker A: Why is it called Clyde and not Katie?
Speaker B: That's a good point.
Speaker A: You know, a lot of astronomers call comets and stars after their wives, but uh, no, you've named yours after a bloke named Clyde.
Speaker B: Yeah, well, maybe with the Bonnie version we'll kick her to the curb and we'll name it Katie instead. Who knows?
Speaker A: Yeah. Okay, so it's an agent.
Speaker B: Yep.
Speaker A: So it obviously knows a bit about your business, but how, how does it learn more about your business over time? And I guess also how do the sub agents learn as well?
Speaker B: So the way I've set it, there's like a memory system, uh, within the application. So let's say you go off and then a sub team creates a particular document that you need for your business and you get it back and you're like, that's not quite what I wanted. So you could say to Clyde, look, that's not quite where it was. I want X Y and Z instead can you go off and change it? So Clyde first off should go off and then get that redone and then once it's back and you're happy with it, it'll then go right. I now need to update not only my memories, but also those sub agent memories. So the next time that you ask for that particular thing again, then it will understand and then use those memories to go and give you what you want first time, every time. Uh, so yeah, that's really, it's really awesome to see it in action. Actually. When I first got it working, I was like, wow, okay, this is like incredibly powerful. Just seeing them learning and uh, working things out as well, uh, making itself better over time was just brilliant. So yeah, that's kind of how it works.
Speaker A: How long does it actually take, Kolai, to learn about your business? Or is it the amount of information you give it at the start?
Speaker B: Yes. So at the very start you'll start off with a blank canvas. So it is kind of up to you to teach it, uh, to golf and do it, do the thing for you. Uh, but what I would say is maybe if you're using anything like ChatGPT or Claude that you use for your business already, maybe get that to produce like a markdown file that describes your business. Because you probably haven't got time to write all that out first time anyway, so that's probably a nice easy win. And uh, then upload that document into Clive and then it would then, you know, update its memories. Uh, and then, yes, start to use that going forward. We can also add that into the file system as well. Even on the online version there's a file system so you could upload that in there and then say, well, always reference that this is what I do, this is my business. So it can always relate back to that. Uh, you can even ask Clyde to even create a skill, uh, based on your business so you could give it the information and say, right, create a skill. So every time I'm asking to do stuff, it can reference that and then go off and do the tasks for you.
Speaker A: M. Okay, that's good to know. And then are you able to connect apps like you would be able to with other AI agents?
Speaker B: 100%. That was also one of the after security making it easy. Adding apps was probably the next big thing that I added in. So yes, you can connect to anything. If you've got an API on any platform that you use, you can connect it in. Uh, you don't need to be a technical wizard either. So uh, if your app is maybe a little obscure, um, you could give Clyde the documentation for the API and then say, right, this is what I need you to connect to. Can you create the connection for me? And it will go off and do that for you. You don't have to worry about it, you know, it will just crack on and do it for you. You can even just send him a link to uh, where the documentation is and you can go through search and then create those um, integration links that you require. There is another way as well. So if you've got a more common app, we've connected into, uh, a third party app called Composio, uh, where you can connect your um, API keys securely through that third party. They don't see any of the data or anything like that. So uh, it's just a nice easy way for you to just click a button and go right, connect Gmail. And it goes right, well, here's the authentication screen. Yes, I'm happy, done. Uh, you don't have to worry about anything else other than that.
Speaker A: So if someone was using Klyde for their business, say someone new to AI agents, you've already said it's really user friendly if you've got no technical experience. But what if you get to the point where you're actually, you're building out this AI agent and you're like, I'm stuck, I don't know what to do, I need help. Is, is there someone that is going to be able to help? Because you know, usually with bigger platforms, you know they've got a customer service team and you know there's someone always on hand to help help you out if you get stuck or frequently asked questions.
Speaker B: Yes. So, so at the moment I have a school community which is completely free to join, uh, for Klyde, and you can post your support questions. If you find any bugs, you can post about those as well. Uh, and yeah, once you're in you can also, you know, if it's quite sensitive then you can feel free to send me a DM within the community as well. So, you know, you're not sharing anything that you don't want everyone else in the community to. Yeah, you can uh, submit them, uh, by that route as well. But yeah, the reason for the community is kind of like some people are probably already creating things that you're trying to do, so it's kind of like they can jump in and help you out. Maybe I've not done that yet. So you know, you're doing something that's uh, Quite unique. So yeah, they can jump in and help you out as well or you could help somebody else who knows.
Speaker A: Yeah, I always like it as well when platforms have communities because I always find it fascinating and I say this almost every week. I find it fascinating what people are using AI or automations or now AI agents within their business and what they're getting them to do. I just, I just think it's so fascinating and it's so inspiring and it's great for inspiration as well, don't you think?
Speaker B: Absolutely, yeah, yeah, it's brilliant because the last thing I wanted was to like create like a ticketing system where you just submit a ticket and you get a number and then somebody who may or may not be an AI agent gets back to you with a response. I didn't really, really want that at all. You know, I kind of want somebody to go, I want to ask a human being about this, you know, and chat to me and you know, we can work together to fix it. So yeah, I actually put out a post in the schoolers community. So that's where all the school community owners go. Uh, and I put a post out there and said, was anybody else using this platform for customer, you know, support and ticketing? And there was no one. They were like, no, I've got my own ticketing system for that. And it's like, right, yeah, it's like, surely, surely we're missing a, uh, missing a trick here. It's got to be far better to interact, you know, with, with people than it is a faceless ticketing system, surely.
Speaker A: Yeah, yeah, true. So I guess like, why should people use Clyde instead of maybe other platforms that are available out there?
Speaker B: So with, with Klyde, it's kind of, it's a bring your own key system. So uh, once you've logged in, you control which AI agents, uh, or AI models get assigned to the agents. So straight, uh, out of the box you, you can assign your anthropic or a open router API key. Uh, and yeah, you, you kind of, you don't get that sort of access anywhere else. You can't go log into a chatgpt and go for this task and this agent, could you use an anthropic model? Because it's actually really good at doing it. That's just not gonna, that's not gonna happen at all. So, um, but with, with things like the open router, there's like 600 AI models to pick from. So you know, you don't always have to use like the most powerful for all of your sub agents you could pick a model that's maybe you know, a tenth of a cent for, you know, per million tokens or whatever. You know, you could use anything you wish. So yeah, that's kind of like the big thing is, you know, keeping you in charge of everything. You know, you, we make the cost like really easy to see as well on the platform so you can monitor your usage and things like that. So yeah, that's all in there. And you control uh, the amount of money you spend on the platform.
Speaker A: It's really great.
Speaker B: M. Yeah, yeah. That was probably the fourth biggest thing that I built was the transparency of costs. Yeah, yeah. Because you don't really want to be going off to anthropic or open route to and then going through their system to try and figure it out. I was like, well we've already get that data back so I might as well just show it here within the platform.
Speaker A: Yeah. And then with Clyde I guess like you're going to be updating it and adding more things like in the future and. Yes, things like that I would imagine.
Speaker B: Yes, lots of things coming soon. So the, I guess with the online platform the latest thing that was added was video and image. So if you add in an open router API key to your account, you can then create images and videos with Clyde directly in the chat. So you, uh, which is really awesome to see. Um, but what's coming next, and we're currently testing now is a way that you can just have a two way conversation with Clyde. So there's a little phone call button and you can then just have like that conversation. He can still go off and chat with team members and stuff like that, uh, and then come back to you with an answer. Um, but actually one thing I haven't added in yet that I want to is there can be a bit of like dead time where the agent's off thinking and the team's doing stuff. So it's going to insert like some fun hold music in there. So going to be a bit more light hearted and fun so you're not just sat there in silence. But we'll have the option to turn it off as well if you don't want. Uh, but the next biggest feature and what I'm really excited about is the ability for Clyde to have his own CRM within the online platform. So you'll be able to create forms and embed them on your website and things like that so you can capture leads. Uh, there's all kinds of, you know, uh, the pipelines that they're all in there, your contact management, uh, you can create deals and see it all in one place. And one thing that this has an advantage over things like HubSpot or Salesforce is those platforms were built before AI and now they're trying to bolt AI onto it in some sort of Frankenstein fashion. It doesn't kind of work. Sometimes it's not as good. Uh, whereas at least with Clyde, you know, we built the agent first and now we're adding that CRM wrapper to it. So you can again, do anything within that platform and you can attach teams to do anything within there as well. So, yeah, that's all included. Ah, yeah, it's probably going to be at least another. I say at least another month before I get that, uh, fully released and ready. But members in the community will get early access to it as well. So, yeah, if you're part of that, then, yeah, you can get in early.
Speaker A: So come and join the community over on school.
Speaker B: Yes, uh, school.com, clyde, but we'll leave a link below.
Speaker A: Okay, sounds amazing. Thank you so much, Noel, for sharing all about the amazing Clyde, which should have been called Katie.
Speaker B: Next time, the next app I build would be called Katie.
Speaker A: I'd like approval first. I'd like to be able to, uh, yeah, say whether I'm happy or not with, uh, that.
Speaker B: Fair enough.
Speaker A: Um, but if you have, um, joined the school community, come and say hi. Tell us that you joined from the podcast. Um, but we really hope that you've enjoyed listening All About Clyde this week and we will catch you for another episode very soon.
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