The B2B Podcast Index - we ignore downloads, entirely.
Every other chart ranks podcasts by popularity. We rank B2B podcasts by substance - transcribing and scoring real episodes on how much an operator would actually learn. Insight density, originality, guest caliber, specificity, conversational craft. Nothing else.
- 6,073
- B2B podcasts ranked
- 14,309
- episodes scored
- 8,354
- hours analysed
The Index
Ranked by substanceSearch every episode by topic, guest, or idea
Semantic search across 14,309 scored episodes - it reads the actual transcripts and returns the exact moment that matches, not just titles.
What we measure
Each sampled episode is scored 0-20 on five dimensions, with cited evidence. The five add up to a 0-100 substance score. Read the full methodology.
- 1
Insight Density0-20
Novel, non-obvious claims per minute vs. filler.
Rewards Ideas a smart operator hadn't already heard, packed tightly.
Penalises Padding, throat-clearing, and obvious advice.
- 2
Originality0-20
Fresh thinking vs. recycled takes.
Rewards Contrarian, first-principles, or counterintuitive arguments.
Penalises The same frameworks and quotes that circulate everywhere.
- 3
Guest Caliber0-20
Operators and practitioners over career guests.
Rewards People who have actually done the thing at scale.
Penalises Career podcast guests and thinly-relevant names.
- 4
Specificity & Evidence0-20
Named examples and real numbers vs. vagueness.
Rewards Specific companies, metrics, timelines, and dollar figures.
Penalises Hand-waving and abstraction.
- 5
Conversational Craft0-20
Sharp questions and real follow-ups vs. softball chats.
Rewards Genuine follow-ups and productive disagreement.
Penalises Softball PR chats and unchallenged claims.