What makes a marketing podcast score well?

Tightly packed, non-obvious insights; operators and practitioners as guests; specific companies, metrics and examples rather than vague advice; and a host who asks sharp follow-ups instead of softball questions.

How often is this ranking updated?

The Index is refreshed monthly as new episodes are published and scored, so the ranking reflects the current state of each show.

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Best of Marketing

The 22 Best B2B Marketing Podcasts

22 best B2B marketing podcasts, ranked by substance, not downloads. We transcribe real episodes and score them on insight density, originality, guest caliber, specificity, and conversational craft - no popularity contests, just how much an operator would actually learn. See the full methodology.

Topping the list is Lenny's Podcast at 88.8/100. Want the bigger picture? See the data study or browse every category.

Browse Marketing by sub-category

B2B Marketing 63 Content Marketing 27 Performance & Paid Marketing 13

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Other categories

Best B2B Sales Podcasts Best B2B SaaS Podcasts Best B2B Finance Podcasts Best B2B HR Podcasts Best B2B Ops Podcasts Best B2B Leadership Podcasts Best B2B Customer Success Podcasts Best B2B AI & Data Podcasts Best B2B Product Podcasts Best B2B Startups & Founders Podcasts Best B2B RevOps Podcasts Best B2B Engineering & DevTools Podcasts

Frequently asked

How are the best marketing podcasts ranked?: Every show is ranked purely on substance. We transcribe recent episodes and an AI scores each one across five dimensions - insight density, originality, guest caliber, specificity & evidence, and conversational craft - for a score out of 100. Download numbers and popularity are ignored entirely.
What makes a marketing podcast score well?: Tightly packed, non-obvious insights; operators and practitioners as guests; specific companies, metrics and examples rather than vague advice; and a host who asks sharp follow-ups instead of softball questions.
How often is this ranking updated?: The Index is refreshed monthly as new episodes are published and scored, so the ranking reflects the current state of each show.