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#175Measure Up81.0 / 100Get badge
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Measure Up

Hosted by Jim Gianoglio, Simon Poulton

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you!

43 episodes · publishes monthly · latest 2026-06-03 · ~49 min/episode

Rank

#175

Substance

81.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#12 of 991

Best B2B Marketing Podcasts →

Across the index

#175 of 6182

Substance

Top 3%

outscores 97% of the index

Why it scores where it does

Measure Up ranks #175 on The B2B Podcast Index with a substance score of 81.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Luca Fiaschi is a genuine senior practitioner - PhD in ML, VP-level roles at Stitch Fix and HelloFresh, CDAO at Mistplay - who is now actively building and shipping the systems under discussion, lending real credibility; he loses points only for being in a vendor-advocacy role that occasionally colors his answers.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

17.0 / 20

The episode contains genuinely non-obvious technical ideas - deterministic callbacks as guardrails independent of agent instruction, the 'forking world of choices' problem in causal inference, and foundational models as a coming paradigm shift for MMM - but is diluted by substantial opening chit-chat, circular 'will AI replace us' discussion, and some vague hand-waving around value and demand.

“instead of telling the agents to verify this property, you can just add it to a callback to every model that it creates by adding it as a deterministic script on top of the code base. And so this is a, uh, check that needs to always happen. Don't tell the agent to do it. You tell deterministic script to do it as a hook and a callback.”

“you can have 10 models, they fit perfectly your data but they have different, they correspond to different uh, ways of understanding the world and reality depending on their configurations.”

Originality

15.0 / 20

The 'intent and taste' framing for residual human value is a memorable and reasonably fresh articulation, and the idea of biasing agents via skills files rather than teaching them to reason is a useful non-obvious distinction; however, the broader 'will agents replace data scientists' arc and open-source-vs-SaaS debate are well-worn territory in 2024-25 AI discourse.

“I do think that there are going to be only two things that distinguish us humans from AI ah in the future. And these two things are intent and taste.”

“the skill doesn't really teach the agent how to reason, but it tells the agents hey, if there are five different ways of writing these models, well the most appropriate one um, for these classes of problems is the number fourth and this is the reason why.”

Guest Caliber

19.0 / 20

Luca Fiaschi is a genuine senior practitioner - PhD in ML, VP-level roles at Stitch Fix and HelloFresh, CDAO at Mistplay - who is now actively building and shipping the systems under discussion, lending real credibility; he loses points only for being in a vendor-advocacy role that occasionally colors his answers.

“Before PYMC Labs, he was a Chief Data and AI Officer at Mistplay, VP of Data Science at Stitch Fix, VP CP of Data and Machine Learning at HelloFresh”

“we had measured um, one way of measuring this is to give uh, the LLMs, um, the agent um, coding the task of Coding specific well known m, um Bayesian models, uh, for example for stochastic um, price volatility.”

Specificity & Evidence

16.0 / 20

There are some concrete anchors - eMarketer's 62%/90% MMM adoption figures, a specific 0%-to-70% pass-rate improvement with skills files, named tools like Kronos and TimeGPT as analogs - but several key claims (token cost risk, demand growth, value unlock) are stated as belief without data, and the paper references are left unnamed and vague.

“I read that these surveys from emarketeers, very recent, a couple of months ago came out and says that 62% of all advertisers are using mmms”

“the pass rate tremendously increase from something that's close to 0% to something that's close to 70% uh, on something of the hardest problems”

Conversational Craft

14.0 / 20

The hosts ask a few genuinely useful follow-up questions - particularly on whether agents always follow skills files and on token cost economics - but the conversation frequently meanders into long host monologues, vague paper references ('the next generation neural nets'), and the closing section dissolves into community-promotion rather than pressing on unresolved tensions.

“Does it always adhere to those skills or does it sometimes ignore them?”

“at what point do we no longer need a data scientist? Are the agents going to be good enough where the cmo, the head of marketing is just working with the agents directly”

Standout episodes

  • Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)

    2026-06-03

    81

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 43 tracked in total.

  • Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)

    2026-06-03 · 54 min

    81 / 100

Frequently asked

What is Measure Up's substance score?
Measure Up scores 81.0 out of 100 for substance and ranks #175 on The B2B Podcast Index. That puts it ahead of 97% of the B2B podcasts we rank and #12 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Measure Up worth listening to?
Yes - Measure Up outscores 97% of the B2B marketing podcasts and shows we rank on substance, so a marketing operator is likely to come away with something useful.
Who hosts Measure Up?
Measure Up is hosted by Jim Gianoglio, Simon Poulton.
How often does Measure Up publish?
Measure Up publishes monthly, has 43 episodes, released its most recent episode on 2026-06-03.
Which Measure Up episode should I start with?
Our highest-scoring recent episode is "Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)" (81/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

PyMC LabsMistplayStitch FixHelloFreshHeidelberg UniversityClaudePyMCemarketeers

Guests who've appeared

Dr. Luca Fiaschi

Topics this show covers

The themes that come up most across this show's episodes.

Claude (Anthropic)Marketing Mix Modeling (MMM)PyMC LabsBayesian modelingSkills-based agent architectureCausal inferenceStochastic price volatility modelsGuardrails and callbacksData consolidation agentsExperimentation program design

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