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Marketing Mix Modeling (MMM)

A guide to the best B2B podcast coverage of Marketing Mix Modeling (MMM) - the shows and 8 episodes that go deepest, ranked by substance, not downloads.

Marketing Mix Modeling (MMM) is gaining traction as an alternative to traditional attribution for understanding marketing effectiveness, particularly in long sales cycles where last-click attribution falls short. These episodes explore MMM fundamentals - from debunking measurement myths to causal inference approaches - while featuring real implementations including how Cogna improved results with MMM and examining agentic approaches with PyMC Labs, plus growth strategy applications across LinkedIn and Portuguese-language martech contexts.

Best shows on Marketing Mix Modeling (MMM)

Best episodes on Marketing Mix Modeling (MMM)

  1. Why Marketing Mix Models Beat Attribution for Long Sales Cycles

    Marketing Analytics with Fexingo · 2026-07-01

    92 / 100

  2. Best of LinkedIn: Channel Marketing CW 25/ 26

    Best of LinkedIn: Strategic B2B Marketing · 2026-06-30

    82 / 100

  3. Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)

    Measure Up · 2026-06-03

    81 / 100

  4. Why B2B Paid Media Fails & How To Fix It

    Generation Marketing · 2025-02-17

    77 / 100

  5. 7 Marketing Measurement Myths Costing Companies Millions

    Brandformance · 2026-06-08

    76 / 100

  6. The Data-Driven Playbook for Modernizing Iconic Brands

    Marketer’s Alchemy: Turning Data Into Gold · 2026-05-13

    72 / 100

  7. Unilever's Branden Goodman on the New Rules of Consumer Discovery

    BRAVE COMMERCE · 2026-06-23

    67 / 100

  8. The Future of Marketing Measurement Is Causal | Talgat Mussin

    The Efficient Spend Podcast · 2026-04-07

    63 / 100