The B2B Podcast Index
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Data study

What 846 hours of B2B podcasts reveal about substance

We transcribed and AI-scored 1,527 episodes across 428 B2B podcasts, grading every one on five dimensions of substance - not downloads. Here's what the data says about where B2B shows shine, and where almost all of them fall short.

428

podcasts ranked

1,527

episodes scored

846

hours analysed

38

avg score / 100

The five dimensions, ranked

B2B podcasts are strongest on Guest Caliber (8.8/20) and weakest on Conversational Craft (6.1/20) - in other words, the guests are good, but the questions too often aren't. Conversational craft is the single biggest opportunity in the category.

Guest Caliber8.8 / 20
Insight Density8.1 / 20
Specificity & Evidence8.1 / 20
Originality7 / 20
Conversational Craft6.1 / 20

Substance by category

SaaS podcasts score highest on substance (43.8/100 on average), while Leadership shows score lowest (33.7/100) - the crowded categories are often the least substantive.

SaaS
43.859 shows
Marketing
40.358 shows
Finance
4044 shows
Ops
39.639 shows
HR
39.455 shows
Sales
38.239 shows
General
36.931 shows
Customer Success
36.87 shows
Leadership
33.796 shows

How we measured this

Every figure here comes from real episodes: we transcribe them and an AI scores each on insight density, originality, guest caliber, specificity & evidence, and conversational craft. Downloads and popularity are never part of the score. Read the full methodology, browse the category rankings, or see the full Index.

Updated monthly · latest data 2026-06.