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#303Cult Products70.2 / 100Get badge
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Startups & Founders▲1670 this period

Cult Products

Hosted by Yaya

Listed under News › Tech News, Business › Marketing, Business › Entrepreneurship

Dive into the essentials of start-up success with Cult Products, hosted by Yaya's co-founders, Adam Yaya-Durrant and Phill Keaney-Bolland. This podcast delivers sharp insights on creating revolutionary products, radical branding, and attracting a loyal following of early adopters.

33 episodes · publishes weekly · latest 2026-07-07 · ~50 min/episode

Rank

#303

Substance

70.2

/ 100

Breakdown

Scored 2026-08
Updated monthly

Startups & Founders rank

#27 of 66

Best B2B Startups & Founders Podcasts →

Across the index

#303 of 1070

Substance

Top 28%

outscores 72% of the index

Why it scores where it does

Cult Products ranks #303 on The B2B Podcast Index with a substance score of 70.2 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and insight density. Matthew Tregas is an experienced practitioner with real operational exposure (children's services, manufacturing, cloud-first orgs, bank projects) and has contributed to the UK's Cyber Governance Code of Practice. He is credible and has done substantive work. However, he is not a founder/CEO of a major cybersecurity company, not a public company operator, and his current platform appears advisory rather than scaling a product at venture scale. For a B2B podcast focused on 'founders and leaders shaping the next wave', he is a thoughtful advisor rather than a high-caliber builder.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

14.4 / 20

The episode contains substantive ideas about security as business partnering, risk quantification, and governance reframing - valuable for operators. However, it suffers from repetition (the 'crocodile nearest the boat' analogy used multiple times, similar points about assuming positive intent restated), and meandering philosophical tangents that dilute density. A smart founder would extract 4-5 core principles but sift through considerable padding.

“Can we quantify that? Can we be systematic about that?”

“I think the security is the same. Or that CISO mindset should be one of how can I provide? So how am I a solution provider? How m am I a business partner”

Originality

13.0 / 20

The framing of security as business partnership and the legal-team analogy are useful and relatively fresh. However, the core ideas - empathy in security, securing by design, risk-driven decisions, aligning security with business outcomes - are increasingly mainstream in progressive CISO thinking. The episode lacks contrarian takes or first-principles challenges; instead it reinforces existing modern security doctrine without sharp original angles.

“So I think the security is the same. Or that CISO mindset should be one of how can I provide? So how am I a solution provider? How m am I a business partner for the organization”

“If you see a brilliant building that's been designed beautifully, it's accessible for everyone...I think security is the same”

Guest Caliber

16.4 / 20

Matthew Tregas is an experienced practitioner with real operational exposure (children's services, manufacturing, cloud-first orgs, bank projects) and has contributed to the UK's Cyber Governance Code of Practice. He is credible and has done substantive work. However, he is not a founder/CEO of a major cybersecurity company, not a public company operator, and his current platform appears advisory rather than scaling a product at venture scale. For a B2B podcast focused on 'founders and leaders shaping the next wave', he is a thoughtful advisor rather than a high-caliber builder.

“I was one of those whiz kit geeky kids in the 80s”

“I was a contributing editor on that NCSE published called How CISOs Communicate with Boards”

Specificity & Evidence

14.0 / 20

The episode includes some concrete examples: the 94% patching metric revealing 6% of critical manufacturing machines unpatched (requiring £85,000 investment), the Google Search Appliance bank deployment surfacing unauthorized access, and the children's services client work. However, many claims lack specifics: no named companies (except Google), no performance metrics on outcomes, no revenue/cost figures beyond the £85k estimate, and frequent abstract language. Statements like 'I see businesses doing good, sensible stuff' or references to 'high profile attacks last year' offer no concrete detail.

“94% of the machines are patched and up to date they've all been 94% of machines patched in the last 14 days...the 6% are uh, some machines that are running in our manufacturing facility...We need £85,000 to upgrade a whole raft of out of date devices”

“Google used to make physical devices...They used to make rack mounted internal servers. Google search appliance it was called...We deployed a couple of these for clients...And one of them we deployed for a bank”

Conversational Craft

12.4 / 20

Phil asks good open-ended questions (role of CISO, how to reframe risk as value-add, startup challenge) and occasionally probes deeper ('talk to me about the 6%', drilling into the patching metric). However, follow-up questions are often shallow or allow long monologues without interruption or pushback. Phil does not challenge vague claims (e.g., 'people trick themselves', 'lack of imagination'), does not request specifics when examples are generic, and rarely creates productive tension. The conversation feels warm and collaborative rather than incisive; a sharper host would have extracted more concrete insights.

“Let's just dig into that a little bit. And this is a good example of governance of do people feel able to cross examine or question...Talk to me about the 6%.”

“If I said to you tomorrow morning you're going to wake up with this burning desire to start your own startup in the cybersecurity space...what would be the thing that you would say?”

Standout episodes

  • Cyber is a business problem that needs a business partner

    2026-05-12

    83
  • Building Action1: Mike Walters on Patch Management, AI Vibe Coding, and the Power of Focus

    2026-07-07

    81
  • The Logic of Deny by Default: Building the Ultimate Security Guardrail

    2026-06-09

    71

Rank over time

3 periods tracked.

Episodes

5 scored on substance · 33 tracked in total.

  • Building Action1: Mike Walters on Patch Management, AI Vibe Coding, and the Power of Focus

    2026-07-07 · 33 min

    81 / 100
  • AI is Your New Salesperson: Deepak Gupta on Going From SEO to GEO

    2026-06-23 · 34 min

    55 / 100
  • The Logic of Deny by Default: Building the Ultimate Security Guardrail

    2026-06-09 · 35 min

    71 / 100
  • Hacked CEO to Cybersecurity Author: Scott Schober on Transparency, Branding, and the End of Passwords

    2026-05-26 · 33 min

    61 / 100
  • Cyber is a business problem that needs a business partner

    2026-05-12 · 35 min

    83 / 100

Frequently asked

What is Cult Products's substance score?
Cult Products scores 70.2 out of 100 for substance and ranks #303 on The B2B Podcast Index. That puts it ahead of 72% of the B2B podcasts we rank and #27 of 66 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Cult Products worth listening to?
Yes - Cult Products outscores 72% of the B2B startups & founders podcasts and shows we rank on substance, so a startups & founders operator is likely to come away with something useful.
Who hosts Cult Products?
Cult Products is hosted by Yaya.
How often does Cult Products publish?
Cult Products publishes weekly, has 33 episodes, released its most recent episode on 2026-07-07.
Which Cult Products episode should I start with?
Our highest-scoring recent episode is "Cyber is a business problem that needs a business partner" (83/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

EIR Digital · 2GRA AIGrackerLoginRadiusChatGPTGoogleHubSpotAdobeSamrasPerplexityClaude AICopilotThreatLockerPalo AltoFigmaMicrosoftRSAhi EIR Digital

Guests who've appeared

Mike WaltersDeepak GuptaRob AllenScott SchoberMatthew Tregas

Topics this show covers

The themes that come up most across this show's episodes.

branding · 18product · 17start-ups · 17Ransomware attacks · 2AI in cybersecurity · 2agentic AI security risks · 2Claude (Anthropic)Vibe codingLovableEnterprise go-to-market strategyAI-powered attackscybersecurity founder insightsscaling security operationsbuilding security productsVP of sales for security startupsAction1patch management automationendpoint management

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