The B2B Podcast Index
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The 11 Best Performance & Paid Marketing Podcasts

11 best performance & paid marketing podcasts, ranked by substance, not downloads. We transcribe real episodes and score them on insight density, originality, guest caliber, specificity, and conversational craft - no popularity contests, just how much an operator would actually learn. See the full methodology.

Topping the list is In the Pit with Cody Schneider at 54.7/100. See the full Marketing ranking or browse every category.

More Marketing sub-categories

B2B Marketing 58Content Marketing 21
RankShowSubstance
  1. 1

    In the Pit with Cody Schneider

    Cody Schneider

    54.7
  2. 2

    Brandformance

    Pranav Piyush

    50.7
  3. 3

    Marketing Analytics with Fexingo

    Fexingo

    49.3
  4. 4

    The MarTech Matrix

    Sean Simon

    46.7
  5. 5

    Marketing x Analytics

    Alexander Sofronas

    46.3
  6. 6

    Retail Media Moguls

    Platform 195

    45.3
  7. 7

    The paid media lab

    Lunio

    45.3
  8. 8

    How I Grew This: Real Stories of Digital Growth

    Branch

    45.3
  9. 9

    Couch Confidentials by Martech Therapy

    Matthew Niederberger

    45.0
  10. 10

    Marketing Roundtable

    BrainDo

    38.3
  11. 11

    The App Marketing Show

    Appnext

    30.7

Other categories

Best B2B Sales PodcastsBest B2B SaaS PodcastsBest B2B Finance PodcastsBest B2B HR PodcastsBest B2B Ops PodcastsBest B2B Leadership PodcastsBest B2B Customer Success PodcastsBest B2B AI & Data PodcastsBest B2B Product PodcastsBest B2B Startups & Founders PodcastsBest B2B RevOps PodcastsBest B2B Engineering & DevTools Podcasts

Frequently asked

How are the best performance & paid marketing podcasts ranked?
Every show is ranked purely on substance. We transcribe recent episodes and an AI scores each one across five dimensions - insight density, originality, guest caliber, specificity & evidence, and conversational craft - for a score out of 100. Download numbers and popularity are ignored entirely.
What makes a performance & paid marketing podcast score well?
Tightly packed, non-obvious insights; operators and practitioners as guests; specific companies, metrics and examples rather than vague advice; and a host who asks sharp follow-ups instead of softball questions.
How often is this ranking updated?
The Index is refreshed monthly as new episodes are published and scored, so the ranking reflects the current state of each show.