In the Pit with Cody Schneider | Marketing | Growth | Startups

Contains several non-obvious, tactical claims (citation power law, Search Console regex for AI queries, get-on-the-one listicle logic) but is diluted by a long sponsor read, repetition, and the host frequently re-stating the guest's points.

“within a single client, you might have 12,000 to 15,000 unique citations over a 6-month period”

“when we look at those citations, there's only about 200 that matter, 200 to 300”

Offers fresher framing than typical GEO content - the 'mommy bloggers' niche listicle insight, cousin-vertical buying strategy, and citations-as-text-blocks-vs-backlinks distinction - though some rests on familiar SEO concepts repackaged.

“third-party listicles, I like to call them like mommy bloggers”

“they start moving into other verticals... they're essentially buying up verticals one at a time”

Sean is a founder of a GEO/AI-SEO company and a software engineer who works hands-on with agencies, giving real practitioner credibility, but operates at modest scale rather than having run this at enterprise level.

“Sean, who is one of the founders of Eldil AI”

“I'm a longtime software engineer and what they said was just kind of like BS”

Strong on concrete examples and numbers - named companies, dollar figures, and real dashboard data - though some metrics are deliberately kept vague to protect client confidentiality.

“there's this company called Marketer's Milk... The CEO's name's Omid... 25 best AI marketing tools”

“Over 2 and a half months we had about a hundred and I believe it was 192% increase in referrals”

The host pushes for concrete numbers and asks useful framing questions about arbitrage and whether to focus at all, but the tone is largely friendly with frequent affirmation and little real challenge to the guest's claims.

“do I need to build 10 citations? Like, do I need to get on 10 listicles?”

“Are we in a moment where that exists? And like, should companies even be fucking thinking about this?”