Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products

Episode notes

There’s a whole narrative right now that “vibe coding is a bubble” and all the MRR from AI-built apps isn’t real. In this episode, we chat with Jacob Klug , founder of the agency Creme , which specializes in building lovable MVPs on top of tools like Lovable and AI coding assistants. Jacob makes the case that most of the “AI apps are trash” discourse is really a skill issue , not a tool issue—and he breaks down the exact process his team uses to ship full platform-level apps in two-week sprints. We dig into how to scope and design software that doesn’t look AI-generated, how to think about personal operating systems vs. SaaS, why ideas are getting worse even as tools get better, and how creators and agencies can turn niche domain expertise into real products. If you’re an operator, marketer, or founder trying to figure out how to actually use AI coding tools (instead of just tweeting about them), this one’s for you. Guest Jacob Klug — founder of Creme , an agency building “lovable MVPs” and full-stack products with Lovable + AI tools; helps founders, startups & enterprises ship production apps in weeks without sacrificing UX.