The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Marketing/In the Pit with Cody Schneider
In the Pit with Cody Schneider artwork

AI Fanning Explained - what happens between user query and AI output and how to exploit it

In the Pit with Cody Schneider · 2025-11-19 · 5 min

0:00--:--

Topics in this episode

Demand generationB2B marketingGrowth Marketing

Episode notes

Brought to you by Graphed.com - Graphed is your AI agent for marketing analytics. Connect your data and get insights in minutes. Build dashboards, reports, and chat. Learn more at the link. When you hit send on ChatGPT, your garbage six-word query gets enriched while the AI simultaneously launches 80 parallel searches, scraping pages 1-3 on Google faster than you can blink - and the proof is hiding in your Search Console with those weird 50+ character queries showing 96K impressions but only 14 clicks because AI is hoovering up content without clicking through. The arbitrage play is stupidly obvious: stop making more content and start getting mentioned in the existing high-ranking pieces AI already references - find what URLs ChatGPT cites for your space, reach out to those blog owners, and get included in their listicles because one mention there is worth more than 100 blog posts since you're suddenly part of every AI response in your category.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
  • AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on Demand generation91 / 100
  • Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
  • Best of LinkedIn: Social Selling CW 23/ 24Best of LinkedIn: Strategic B2B Marketing · on B2B marketing82 / 100
  • The AI-Native GTM Playbook | Sam Blond, MonacoThe Peel with Turner Novak · on Demand generation79 / 100
  • The Go-to-Market Operating Model Built for Scale with Greg LeachGTM News Desk · on B2B marketing77 / 100

More from In the Pit with Cody Schneider

All episodes →
  • Why Memes Beat Rage Bait for Real Revenue Growth79 / 100
  • You Should Only Focus on Increasing Branded Search Volume in 202661 / 100
  • Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions84 / 100
  • Ranking Your New Startup Domain for Your Brand Name65 / 100
  • Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products78 / 100
Explore the best B2B Marketing podcasts →
All In the Pit with Cody Schneider episodes →