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Attribution modeling

A guide to the best B2B podcast coverage of Attribution modeling - the shows and 47 episodes that go deepest, ranked by substance, not downloads.

Attribution modeling is increasingly exposing fundamental measurement gaps that marketers have overlooked for years. Episodes explore how seasonality patterns, subscription business models, and email marketing metrics distort traditional attribution - while incrementality testing, server-side tagging, and tools like iROAS offer more reliable alternatives. The series also examines how AI, customer data quality issues, and demand-side complexity complicate the path to truly revenue-driven marketing decisions.

Best shows on Attribution modeling

Best episodes on Attribution modeling

  1. Why Marketing Attribution Breaks on Subscription Models

    Marketing Analytics with Fexingo · 2026-07-01

    92 / 100

  2. Why Marketing Attribution Misses the Seasonality Pattern

    Marketing Analytics with Fexingo · 2026-07-02

    91 / 100

  3. How Incrementality Reveals True Marketing Impact

    Marketing Analytics with Fexingo · 2026-07-03

    90 / 100

  4. B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)

    How I Made it in Marketing · 2025-08-07

    88 / 100

  5. Episode 222: Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer

    B2B Marketing Podcast · 2026-07-07

    84 / 100

    …Attribution modeling becomes much more mainstream or come online properly.…

  6. #124 Why Authentic Content Beats the Algorithm | Yoray Halevy

    Always Be Testing · 2026-06-16

    83 / 100

  7. 110: Office Hours | Paid Media Budgeting, Forecasting & Goal-Setting with the Optidge Team

    The Digital Marketing Mentor · 2026-04-15

    83 / 100

  8. 230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad

    Humans of Martech · 2026-07-28

    83 / 100

  9. How Simply Finally Cracked Facebook Ads with Web Funnels - Yoav Sharon, Simply

    Sub Club by RevenueCat · 2026-06-24

    80 / 100

  10. Rand Fishkin on Building Brand Influence in a Zero-Click World

    Content Disrupted: Bold Takes on Brand Marketing · 2025-06-12

    79 / 100

    …And I think we have to throw out the attribution modeling and embrace the new reality of how people both consume content and are influenced through platforms that will provide no data to us about how effective they are.…

  11. Why Attribution Models Ignore Missed Calls

    Marketing Analytics with Fexingo · 2026-08-03

    79 / 100

  12. Bad Data, Dark Data, & Why Your North Star Keeps Moving

    Making Sense of Martech · 2026-04-08

    77 / 100

  13. Why B2B Paid Media Fails & How To Fix It

    Generation Marketing · 2025-02-17

    77 / 100

  14. 7 Marketing Measurement Myths Costing Companies Millions

    Brandformance · 2026-06-08

    76 / 100

  15. The ROAS Trap: Why Better Numbers Don’t Always Mean Better Growth

    Humans of Growth · 2026-06-11

    73 / 100

  16. A SaaS founder's reality check vs linkedin AI hype | Vlad Zhovtenko @ RedTrack

    saas.unbound · 2026-07-20

    71 / 100

  17. CMO Jillian Als: Rebranding in the age of AI

    Demand Geniuses: Revenue-Driven B2B Marketing · 2026-06-16

    70 / 100

  18. How Server Side Tagging Fixes Marketing Attribution

    Marketing Analytics with Fexingo · 2026-06-25

    70 / 100

    …Then you layer proper attribution modeling and experimentation on top.…

  19. Unlocking the Hidden Value of Hospital Annual Funds: Building Pipelines, Strengthening Donor Journeys and Driving Transformational Giving

    Go Beyond Fundraising: The Podcast for Nonprofits · 2025-10-27

    70 / 100

  20. 🍺🔍 Suds & Search 172 | Daniel Russell, Board Member at Go Fish Digital

    Suds & Search · 2023-08-11

    70 / 100

  21. 🐊 Wrestling the SEO Crocodile

    B2B Marketing Pint · 2026-05-26

    69 / 100

  22. Why Reddit Deserves a Spot in Your Media Mix | Colin Belyea

    The Efficient Spend Podcast · 2025-11-11

    68 / 100

  23. The AI for Scale, Volume, and Cannes Episode

    The Rockstar CMO F'in' Marketing Podcast · 2026-06-27

    67 / 100

  24. 388 - Can You Actually Trust Your Email Marketing Numbers?

    Marketing With Laryssa · 2026-06-28

    66 / 100

  25. Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

    Behind the Numbers: an EMARKETER Podcast · 2026-07-02

    66 / 100

  26. Content Marketing from a Blank Canvas

    Content, Briefly · 2026-06-10

    64 / 100

  27. The Future of Marketing Measurement Is Causal | Talgat Mussin

    The Efficient Spend Podcast · 2026-04-07

    63 / 100

  28. You Should Only Focus on Increasing Branded Search Volume in 2026

    In the Pit with Cody Schneider · 2025-12-29

    61 / 100

  29. The New Rules of Acquisition (with Frank-Lamont Wade)

    Adtech Unfiltered · 2026-06-12

    60 / 100

  30. Podcastaversary Year 1 - Friendship, Frameworks, and The Future of Product

    Practical Product Management · 2025-06-18

    59 / 100

  31. Ep. 154 Why Your ROAS Is Holding Your Brand Back

    The Unstoppable Marketer® · 2026-06-23

    59 / 100

  32. Inside the CMO Playbook for Creating a Revenue-Driven Content Engine

    The CMO Podcast with Fexingo · 2026-06-26

    58 / 100

  33. Redefining Marketing Metrics: Beyond Likes to Real Impact

    CMO Unplugged · 2026-05-03

    57 / 100

  34. Commerce media: the death of the traditional funnel?

    The Drum Podcast · 2026-06-23

    55 / 100

  35. Navigating the Fog: Making Sense of Attribution, Demand, and AI

    Sales Pipeline Radio · 2026-06-30

    54 / 100

  36. Legal Ops as AI Orchestrators, with Donovan Bell of Intel

    Meeting of the Minds · 2026-06-01

    53 / 100

  37. #235: Why Your B2B marketing Measurement Is Broken and can A.I. help?

    The B2B Playbook · 2026-06-22

    53 / 100

  38. 213. Your Customer Data Is Lying To You ft. Deneke O'Reilly

    Commerce Untold · 2026-06-25

    53 / 100

  39. How to Set Up UTM Attribution Properly in Your CRM

    The Revenue Room · 2026-04-27

    52 / 100

  40. Media Capital: Portfolio Approach to Paid Media

    Global B2B Marketing Podcast with Scott Owen Kuberski · 2026-03-02

    45 / 100

  41. E52 - Dark Social, AI, and Relationship-Driven Demand Gen with Scott Wasserman

    Pipelineology · 2026-06-25

    45 / 100

  42. Season 4 wrap-up: AI, alignment, & collaboration, with Sandy Robinson

    RevOps Unboxed · 2025-08-12

    42 / 100

  43. B2B Marketing 2026: The Executive Mandate

    Global B2B Marketing Podcast with Scott Owen Kuberski · 2026-02-18

    40 / 100

  44. Smart Paid Media - Scaling revenue with AI

    Global B2B Marketing Podcast with Scott Owen Kuberski · 2026-02-02

    37 / 100

  45. Why Attribution Overcredits Coupon Code Last Clicks

    Marketing Analytics with Fexingo · 2026-08-01

  46. Why Marketing Attribution Ignores Cross-Device Journeys

    Marketing Analytics with Fexingo · 2026-07-14

  47. How Last-Click Attribution Wastes Your Marketing Budget

    Marketing Analytics with Fexingo · 2026-07-08