The New Era of Direct Mail

Episode notes

In this episode of the Brand Narrative podcast , Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including: the power of personalization through variable data setting expectations for campaigns what things are working now more than ever combining physical mail with digital marketing building a winning list using QR codes wisely the power of a strong offer measuring ROI The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo , agency CEO and author of Formulaic: How Thriving Companies Market from the Core .

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