Claude

…You could use, you know, Claude Code, just 5.4, the or the newer open AI models, we'll all find vulnerabilities.…

…It is 100% clear that these like AI chat experiences, like a ChatGPT or Claude or Gemini, is going to be an incredibly big and important category.…

…CI for organizations so that they can get to work?" And as you kind of hinted at, like, it's a crazy time to be doing this because the inner loop, where all that code generation is happening with Claude and Cursor and Copilot...…

…One is augmentation, so you can Augment things like I'm sure you augmented yourself for this interview by using ChatGPT or Claude to do something.…

…We have uh, Enterprise Claude available to the team in addition to Enterprise ChatGPT as well as Enterprise Copilot and Gemini is used in some pocket pockets.…

…He's now CPO and CMO of Peak AI, where his team tracks what ChatGPT, Claude, and Gemini cite every day.…

…All of us are using tools like Cursor, GitHub Copilot, Claude, 92 00:18:19.520 - > 00:18:35.160 Marina Petzel: and a lot of code is starting to be generated using AI, and model safety is becoming even more important.…

…I suspect they've got Claude or...…

…Well, go, by the way, pay 20 bucks a month for the subscriptions to ChatGPT and Claude.…

…Connect to Claude, Cursor, or any MCP client.…

…Whether it's ChatGPT or Claude or Gemini, and you help companies do that.…

…peaker A: I understand what you're saying about Claude.…

…Go use Codex, go use, you know, Claude, whatever, to um to go build a product, a company, you think, but agency is the one who's gonna help you grow the company and operate the company on a daily basis.…

…So you take the result back through, up, [00:16:00] back into Claude and go, I got this.…

…But I think across all of this you can look at what was happening, what's possible pre-large language models, LLMs and ChatGPT and OpenAI and Claude and all these things, and and and what what's possible and happening now after.…

…This is the page for my work related stuff and I've got in row perplexity, Gemini, Claude, ChatGPT manuscript, which are all LLMs.…

…Number two, globally we see Gemini and number three Claude.…

…Um, do you tinker in any of the other tools like Codex or Claude Code, and do you have sort of reasons why you would use one or the other?…

…Yeah, so our training we're actually moving away from chat GPT and focusing on Claude skills and so learning how to build automations and better outcomes via Claude.…

…So Jasper ai, Claude custom gpt, and kind of wrote out a whole list.…

…I mean, even these, you know, ChatGPT or Claude or whatever, they're, they have hundreds and thousands of engineers building real stuff and then deploying it and running security checks on it.…

…Remember learning Google Query syntax in the nineties? We also dive into Ben's thoughts on why Claude Cowork can't work.…

…Like, I have access to both when I use, like, the researcher agent, I have built access to GPT five and Claude.…

…Um, but when someone jumps in on an AI assistant like ChatGPT or Grok or something like that, or Claude, Claude's really coming and really exploding.…

…I went over to Claude, asked the same questions.…

…And if Chachi PT or Gemini or Claude don't recommend your solution, you are kind of invisible to the customer because 15:07 Previously, they would have been doing a Google search and going to all individual websites and reading their solutions pages or…

…Like ARB Breeze, assistant at HubSpot, Claude Chat, GPT, et cetera.…

…SO: The first thing that I would say is that summarization, but specifically the use case of a chatbot or a large learning model, an LLM, so now we're talking about Claude, Gemini, ChatGPT and all the rest of them, which has the ability to provide an end user with a way of accessing information, an information access point that is different than what we had previously.…

…And, what's my goal with these agents? And we had a lot of conversations and, AI started by asking me, what's my vision for everything that I wanna build? [00:21:47] And so by doing that, Claude was able to say, "Okay, you've basically got three main components for this that you need to build out.…

…Like I think a lot of people are starting their conversations maybe with chat GPT or with Google's Gemini or Claude or whatever it is then they're asking questions about stuff they don't really know about.…

…But at same respect, it's also made buyers slightly lazier because they're taking the things like the chat GPTs and the CLAUDE and that as gospel.…

…Now Che BT does that also, and Claude does that extremely well too.…

…teams together to work more collaboratively with AI, but like, what does it actually do? It's at its core a cloud-based file system that you interact with, that you use when you use a tool like Claude Code or Codex or OpenCode or any kind of agent harness.…

…B: It is interesting obviously like since you're reporting, you know, I guess in 2026 you've had these rise of these, you know, coding agents and uh, you know, certainly, you know, Anthropic and Claude code were the first there and OpenAI with Codex was right behind.…

…I wasn't aware of that in Claude.…

…not really fear-mongering, but it's a lot of debate that's going on in the organic search world, you know, it stems back to how our user behavior is changing because of large language models like Claude and ChatGPT and Gemini with the AI overviews inside of Google Search, and so there's a lot of internal debate.…

…What do you want to use it for? Because the answer may actually be Chachiputte or Claude or Perplexity, depending on what it is that you do.…

…Uh, Claude released a new model which has substantially better results when it comes to writing code.…

…just want stuff written by the LLM, raw, again, you never take raw text and just use it in some application, but in terms of like what is the state of the raw test with the most minimal prompting, Claude.…

…I start brainstorming and I'm a big fan of like Boris Chenry who is the creator of Claude Code and the Peter Stevenberg who is the creator of openclaw.…

…Okay, let me go check ChatGPT if it can help me or not," right? Um, so that's kind of how I got started training myself, and now literally in my day-to-day I have multiple uh, Claude tabs open or a ChatGPT tab open as well.…

…Um, with AI search, what happens is you're essentially adding in another layer onto top of that, where you're thinking also about how you're visible in things like ChatGPT and Gemini Claude Perplexity Deep seek all of these different tools, um, and how you're, and you're essentially adding another relevance layer on top of, on top of your SEO layer.…

…But then with that recording, you can also use chat PT or Claude or whatever to extract even more ideas.…

…So you talk about, um, the new rollout with Claude.…

…So a lot of the technology is still maturing, but one of the early use cases that I think we've seen a lot of success with, it's a simple one, it's hooking up AI assistants like Claude or ChatGPT who structured data, so data warehouses in our companies.…

…So, so if you think about it, uh, AI overviews on Google, uh, getting mentioned and cited in ChatGPT and Claude, uh, we all call that at Hub- at HubSpot we call that AEO, answer engine optimization, and it's really important, and it's very different.…

…I mean, you've got with AI, I mean, Claude Co-work all day long.…

…They might be inside of Claude.…

…weeks left, is that it is now much easier to run a script or a code that anybody can, even if they're not a developer or programmer, they can easily now be able to go on to chat, know, chat GPT or Claude and have it create a code for them.…

…And so whether it's Nova from AWS or, you know, chat or OpenAI or Gemini or Claude, you know, the ability for me to access and see.…

…Uh, and in 2026 we're four or five months into some ridicul, exciting Claude releases and some fantastic innovations from people like light and Roulet.…

…But someday Claude launched a new AI model way more powerful than Chat GPT.…

…I have projects in, like, Claude.…

…You know what I mean? It's not like, hire a kid out of, unless they're a true savant, right? Like, because what AI, what Claude Cote does for my team, Ali, Databox (06:44.007) Mm-hmm.…

…If you're an investor and that's what you do for a living, you're seeing all of the innovation that's happening with the foundational models and the amount of productivity you can get out of Claude Code or Cowork or Codex, and you have to be judicious about how you invest money.…

…Claude has caught up tremendously, and Claude has kind of taken over in the coding space.…

…But number one would be, hey, pay for ChatGPT or pay for Claude, number one.…

…You know, like Claude makes an advancement, accidentally leaks their entire thing online, and everyone is caught up to Claude very quickly.…

…Now, before a Friday engineering meeting, he can clone the repo and spend an hour with Claude or Codex to actually understand what's happening.…

…I have seven kids through like a Brady Bunch kind of an arrangement and you know, all of them are either using OpenClaw or you know, Claude Cowork or you know, what Google announced um, you know, not too long ago related to what they're doing and agentic stuff I think, I think it's in everybody's interest, no matter what your future, what your career looks…

…So AI augmented and they're doing things that Claude, they're using Claude to get, uh, on the fly code to access something that they probably wouldn't have bothered touching before.…

…that came from AI was effectively delivered through subsidy, because now that companies like Anthropic, especially Anthropic, famously are shifting to a usage-based model that is forcing users of Claude code to bear the real costs of their usage, as opposed to having more of an all you can eat subscription now that companies are having to reckon with the actual cost of the AI that they're using, it's not so clear that…

…It was born of the big data era, using things like data visualization, early AI, machine learning, natural language processing, and fast-forward 15 years we've got GPT, Claude, Protégé, CoCounsel, Harvey, Legora.…

…And go ahead and take advantage of the things like most companies now have some version of Copilot or Claude or Chat GPT and get ahead of it.…

…To date all the AI winners that we've seen, the early AI winners, if you will appear to be inherently horizontal, when companies like Open AI or anthropic release systems such as Claude or Chat GPT, um, or even new model capabilities like Claude work, the impact is immediate, but it's also across multiple software categories, customer support.…

…I think, actually does a disservice to good prompt engineering, but where we are shifting, we're not fully there yet, is the memory of all the major LLMs, all the major AI engines, ChatGPT, Gemini, Claude, Perplexity, they're all constantly expanding.…

…So if you're wondering why some brands keep showing in chat, GPT, Claude and Google AI's results, well, yours and others remain invisible.…

…Claude, by the way, tends to feel like they're starting to take the lead in a lot of these categories.…

…Um, but I do use Claude a lot for more like brainstorming and writing I really like.…

…And so far that's been okay, right? When Claude goes bad, you switch to Codex.…

…I did mine on Claude.…

…I'm just in the Claude app, and I'm using my Nord, like, Claude subscription or whatever, and I can I have this persistent sandbox that is my Raspberry Pi in my bedroom?…

…should brands be thinking about optimizing for a particular model? Is the state of play of I'm going to call it geo there yet that I can take these actions that deep seek really likes, or that Claude loves compared to the others, we have a product that is called agent traffic, and essentially, what it'll do is identify the bots that are crawling your websites and tell you at what frequency, what pages they're…

…Claude still has a lot of features coming.…

…Next up, Meta opens its ad system to Claude, ChatGPT and Perplexity with the Meta Ads MCP server and MetaCLI.…

…You know, I think I've talked in the show before about how much I love Claude as a, like, advisor, mentor, ⁓ psychologist.…

…So I have a whole section in my custom bots or in my projects, if you're in Claude.…

…Uh, a lot of people have drifted towards CLAUDE as their ah, de facto tool of choice.…

…You put Claude in plan mode or whip up Codex.…

…some folks know may know me from the the the autonomous Ralph loop thing, which is now like if you're using Codex goal or any of any of the equivalents in Copilot, Claude, et cetera.…

…Are they able to repeat stuff? But if you've ever had a conversation with ChatGPT or with Claude or with any of these other alarms, you you quickly realize that they are actually I mean, they may not have like self-awareness, right?…

…There's a lot of ended like I said, kind of going back to like, if you block chat, GPT, well, did you block Claude, right?…

…And then also, as a thought partner, I like Claude.…

…And the reason I bring it up specifically is because the way that I did that, um, it starts out with a system prompt, um, that I gave it and I brought in this initial build prompt and I used um, Claude I think at the time to build a prompt for Cursor that gave it kind of here's what we're doing and here's all the things that we want to add to this and kind of make, you know, the general idea of, of what it is we're…

…We were either an OpenAI user or a CLAUDE user or what have you and maybe you even subscribe to one specifically because that became your go to platform.…

…And more importantly, why would someone use Gemini versus Claude versus uh, maybe a tool like actively, um, which job?…

…Now with Claude and, and Codex and all of these LLMs pounding these open source libraries for, to look for vulnerabilities, that number looks like it could as much as double.…

…Um, and so when things started to accelerate with MCP and all, we saw that cursor and CLAUDE were managing this uh, problem and we're trying to solve well, honestly.…

…If you're a $500 million credit union, you have almost no realistic chance of influencing Claude's recommendation of your products and services when a consumer just opens their phone and asks, "I've got some extra money in my checking account I don't need to touch for a while - what should I do with it?" The odds…

…full marketing funnel from the top of the funnel, discovery, awareness, all the way to the bottom of the funnel, action, um, and decision-making all within one conversation on let's say ChatGPT or Claude or Gemini.…

…Because I'm seeing like, you know, GitHub, uh, copilot and Codex and Claude, they all have their own individual notions of sessions.…

…You know, use Claude code, use all these other more generalized models to play around and you'll.…

…And then I kind of rekindled this love and I started dabbling and I would go into Claude and I would ask a question and it would spit out some code.…

…And I just started using um uh Claude a couple of weeks ago.…

…So like I just finally got Claude cowork going.…

…And you know, in the three years since then, it's actually continued to go down that road, right? So now you have people who just go to Chat GPT on their phone and ask a question, or they go to Claude, right?…

…Particularly when I talk about AI, I'm talking about the generative AI models that we use, like ChatGPT and Claude.…

…Maybe now with Claude and Skills and some other technology out there, we can enable people to self-serve lists.…

…peaker E: So I just ask Claude.…

…And Claude, of course being an example of a new tool.…

…Claude, kind of tentatively do we gather OpenAI will do now that they've hired uh, you know, some ironclad vets, uh, and move into Legal, Uh, Perplexity is now there.…

…For us, typically in the company, like we do like literally weekly training where everyone is kind of like coming up and showing like this is what I've done with Claude.…

…peaker D: So we've built that using Claude to help power a lot of that.…

…So like, when I say I think there is still a lot of improvement that's being done, um, when it comes to like, what, what folks like Claude have been able to do, um, and pump out, but I think that there's still a lot of work to be done and I think that's, that's the thing to get across is like, just because a model's great at coding doesn't mean that we're…

…So I mean for example these, the new kind of uh, morogentic models like Claude, now that these are out, it's a different sort of use case, different, different sort of story, different level of education and you know, systematic setup that you need relative to getting everyone a ChatGPT account or…

…I'm, um, not sure how familiar you are with Claude, but Claude, over the last 30, 60 days has, has changed a lot of lives in the HR space.…

…to do Um, so whatever product or service you're selling, it doesn't matter, business, consumer, whatever, you, you're gonna go to all the five major LLMs, meaning you're gonna go to ChatGPT and Claude and Gemini and Copilot and Grok, all the free versions of all these tools.…

…Your colleague's shipping at midnight because Claude doesn't sleep.…

…So I would say because software is getting commoditized, you can basically use something like Claude, just build something up for you on the fly to complete your tasks.…

…And so Anthropic had a really exciting announcement recently that they, they managed to decrease the rate at which Claude will choose to blackmail users.…

…I got the one percent risk of CV disease and one percent risk of Alzheimer�s.Siobhan Nolan Mangini: Exactly.Bryan Roberts: I�m so glad I got my genotyping done.Siobhan Nolan Mangini: Put it into Claude.Bob Kocher: What�s great is that I�ve been telling �Siobhan Nolan Mangini: Don�t worry about it.Bob Kocher: I�ve been telling you, Sioban, that you�re completely healthy for a long time and you don�t believe me.…

…Why build your own model when you can just wrap GPT-4 or Claude?…

…The general-purpose models - GPT, Claude, Gemini - they're incredible, but they're also expensive to run and hard to monetize directly.…

…And then maybe not surprising, one other thing I learned is that Claude is extremely helpful, especially if you kinda only halfway know what you're doing.…

…And what that means is the models that we use, you know, Chat GPT or Claude or Groc or whatever it might be, Google, um, we're moving into an era where they are going to compound and get better faster than we've seen before.…

…I there's a lot of articles about that now and I won't sit here and focus on that, but I'll just say that those specific tools are great for coding, especially Claude, right?…

…All you need is a $20 a month subscription to Claude and you can do all your commercial diligence and all your research and all your market diligence with an analyst.…

…team that wants to start doing this today, what's the minimal viable setup? Lucas: Three things: a clean CRM with consistent fields, a library of your best demo transcripts, and access to a GPT-4 or Claude-level model.…

…If you're super curious, if you're excited by technology, if you're one of these people that geeks out on the latest version of the iOS release and now it's the latest version of the Claude Cowork release, um, or Codex release.…

…22 00:01:22,600 - > 00:01:28,263 So whether or not they're using their Chat GPT, Claude, or just typing in Google.…

…we see what's happening with LLMs, uh, we found out that the people's behavior is, you know, was changing, okay? So it meant that people started less Google, more, more asking, uh, ChatGPT, Gemini, Claude, uh, some questions.…

…So you know that you can write a full blog article using chat, Gibt or claude.…

…And unless when you sign up for ChatGPT or Claude or...…

…Articulate, clarify your thoughts at the time when it's so easy to just delegate to ChatGPT and copilot and Claude and whoever else you can do this work for me.…

…So you want to make sure that the tools that you're using, whether it's like Claude or ChatGPT or Gemini or what have you, comply with your contractual obligations.…

…So today in our shop, over 70% of the code that we write is being written by Claude, supervised by engineers.…

…Only recently has Claude been like the number one choice for, you know, developing vibe, coding or doing most work related things.…

…But I would say that I did something that saved me a whole world of pain the other day using Claude.…

…Um, if you take a look at ChatGPT Gemini, Claude, uh, and some of the other AI models.…

…In this episode, Jordan breaks down what business leaders need to know now that tools like ChatGPT, Gemini Claude, Perplexity and Google AI overviews are becoming part of the buyer's decision making process.…

…I want make sure they actually have thoughts that they're not just using Claude or ChatGPT to create all their content.…

…think you could attribute that to there's been some pretty big, onslaughts refinements if you will, of some AI-driven tools that are coming to market and really probably more importantly, tools like Claude Cowork and Lovable, things like that, that have really democratized and made technology creation and all these tools all the more accessible.…

…when they come in, the clients that we're talking to or the customers we're talking to, they expect they like to use AI to answer inconsequential questions, you know, they'll jump on ChatGPT or Claude or whatever their preferred LLM is and they'll ask the question their questions and get answers, and that's fine.…

…And this is true for whether you use Chat GBT or Claude or Perplexity.…

…Now, I haven't mentioned Claude here as well, but Claude has also taken a leap forward in terms of coding as well.…

…We're throwing Claude, we're throwing copilot at our employees and figuring out if they figure out a cool way to use it to really acceleration, like we're putting it from test and learn to put it through workflows.…

…Igor (05:37) yeah I mean this is what I mean you we all see it right when you try when you say to ChatGPT or now basically Claude is much much better now when you just say something quick two sentences write this do this you will get a very general response so whenever you work with LLMs it usually makes sense that you really think about the…

…But AI platforms, ChatGPT, Gemini, Perplexity, Claude, or Google AI Search, they operate completely differently.…

…And I think any, any lawyer who maybe has just been playing with chat, GPT, Claude, possibly even deep research with uh, it, which is a kind of agent to ki.…

…I think most people are still sitting there just talking to ChatGPT or playing around with Claude or not doing, not doing too much.…

…So I literally use Whisperflow the dictation tool in Claude and say paste morning briefing.…

…So what's your thoughts on this? On if you just go to ChatGPT or Claude or whatever it is and just put in, I want a new kitchen, you know, what's the best thing?…

…And we help people understand how they can use generative AI, so Chat2BT, Claude, Copilot, in their job on a daily basis so that they can do either more or better work in less time.…

…and all the platforms or the AI platforms, whether it's ChatGPT or Claude, Notion AI, et cetera, anywhere that is processing your data and coming back to you or creating images or having a conversation with you, there's tokens which is like, little AI blips, data going to AI and from AI.…

…I think we're getting there with some of those on device like Claude Cowork that you could use on your phone.…

…Since switching to Claude, I've been able to do a lot more like big features.…

…What I love about Ryan's approach is that this was not some, like, throw some prompts into Claude and hope for the best type of situation.…

…And yes, genuinely thanks to Claude, within you know, a week of my hyper fixation on going way too into the world, I now know all the brands and I've weird, I already have like beliefs of like well I kept seeing everyone in the Reddit threads mention this…

…Um, it's also useful to ask Claude, but like, often you just want to get to the interface and like keyboard shortcut and click.…

…Is that something that a standard AI tool that I might have access to, like Claude or Chat GPT can do?…

…[Tim Wilson]: Michael, where does your best AI analysis live right now? [Michael Helbling]: Oh, I've got this Claude conversation called GA4 help for this meeting I've got coming [Michael Helbling]: up.…

…Um, we have our deepest uses with Claude and Anthropic and Claude is the large language model that is the engine underneath Alex.…

…Danny Rojas, a forward thinking TE leader who's worked at nationwide brands like JCPenney and the Container Store to learn how to build an employer brand that gets serviced and cited by ChatGPT, Claude, Gemini and Copilot.…

…I mean, if you want to be seen in chat, GBT or Claude or any others, or more importantly with the world we're talking about right here, if you want to be found in Google's AI search results, then it's utterly critical that Google can find you organically as a starting…

…And then I have another friend who has helped me see the value of Claude.…

…A lot of your ChatGPT's Manus Claude, they will have a section in the options where you can go and upload like Nick said, like you can upload your base style and tone and tell it that, hey, moving forward, this is how I, uh, want the responses written and…

…We connected them, we called it Wix Hub, like the same I mentioned that to connect even all Claude, Gemini, wherever we have premiums in one place to connect and that every employee could use it, try it.…

…For what it's worth, um, if you bringing in AI a little bit, like, so those LLMs like a, a Chat GPT or a Claude or a Gemini or someone like that, they are, um, they're almost trained to be a little bit.…

…AI is now at a place where I can just go tell Claude to use computer use, go to all of these interfaces, scrape my own data, put it in my own computer so that I can run my own analysis.…

…You know, like when Claude is helping you kind of put together something for work or think through something.…

…Even Microsoft saying okay, we're going to need to cut back on anthropics Claude here because our expenses are just running away from us faster than we can, we can keep up with it.…

…So when an AI tool, and we're talking about ChatGPT, Gemini perplexity, Claude Grok, Microsoft Copilot, there's loads of them.…

…that's, for example, rolling out tools like JGPT or Claude.…

…But the invisible barriers of access is that the major AI partners or um, platforms like Claude or ChatGPT, they're block listed for all of Somalia.…

…So if you were an organization, there are different, and based on ⁓ large LLM that you're using, whether you're using Claude or whether you're using ChatGPD, think about how you want to train, what memory you want to save into your ChatGPD, and what commands you want it to have.…

…obviously like the, the version of AI that we're, we now associate with that acronym in 2024, uh, it was really just around what can this do? It was, what's the extent of this tool? We didn't have Claude code, we were still Kicking around what, GPT3?…

…peaker A: So are folks using AI overviews, ChatGPT tools, Claude and things?…

…They're using the tools like Cursor and Claude, and they started with the assumption that they will not be editing code directly.…

…Um, but now everybody, you know, they're using your LLMs, so your large language models, uh, whether it's Gemini, Claude, uh, Grok, um, open, you know, chat, GPT, you name it.…

…⁓ you know, I wonder, ⁓ you know, as it relates to to this in general, like I wonder if there's gonna be like ⁓ a Claude fund.…

…And interestingly, you can see on Claude, they've actually sort of taken a step ahead in terms of how they're thinking about implicit.…

…Like, people are not getting the most out of tools like Claude and chatgpt and Perplexity and Gemini or whatever, the tool doesn't matter.…

…So I don't think the constraint, which was there six or eight months ago is, hey, which tool should we use? We are still in this procurement cycle of getting Claude or getting Cursor.…

…I like Claude for any type of writing support or creative thinking of of how to phrase things or idea generation.…

…And I did that all with Claude code, having moved from the previous generation of sort of no code tools.…

…It's very clear to me that they were product strategy decisions around really in nailing down their position as the dominant uh, consumer player in this category above things like Claude.…

…But other small businesses get to be the answer on ChatGPT and Claude and, uh, well, for my transformational, I changed my personal schedule.…

…And I know they recently released integration with Claude through MCP, which you can find the LinkedIn posts.…

…So I'm using AI whether I do it through plan mode and I get Claude to write it.…

…Where do you see AI going? What's your hot take for the year? speaker-0: I'm fascinated where the kind of skill side, a lot of the things that's happening with Claude, co-work and things, is opening up AI to more and more people.…

…Think ChatGPT, Anthropic's Claude or Google's Gemini.…

…Um, I was talking to somebody else today actually about this on a call, and we were talking about the fact that um it almost doesn't matter what if you're in the Gemini camp or the Claude camp or you know the OpenAI camp or whatever camp you're in, like it kind of does if you're in the minutiae, but really if you're um if you're analyzing a heap load of data or you're just you know trying to automate…

…I'm working with Claude, with ChatGPT, with Gemini every day in my private life and outside of my private life.…

…Like it's, it would take you an eternity to sort of like boil that down into a prompt to ChatGPT or to Claude.…

…I think I have the Kindle version so I can like take some of my Kindle highlights, feed it into Claude code and then start saying, hey, this is a principle I believe in.…

…So I asked Claude make a command line to crack this PDF.…

…⁓ right now, Claude is better for writing copy to get a good first draft from.…

…say worry because, I mean, I think it is a bit of a big kind of ass, kind of a bit of an unknown for some people, but, you know, at the very core, like, we're all using ChatGPT, Gemini, Perplexity, Claude, whatever it is to, you know, be a research assistant, be a thought partner, just talk to about Whatever it is, personal and professional.…

…We're using Claude and we're coding much faster.…

…You know, AI increasingly is not, you know, the, uh, the kind of standalone LLMs that we're all familiar with, like ChatGPT and Claude.…

…Like, I just don't think you can do it because they need to feel that when you start to use AI in a kind of deep way, and Claude code and permissions and using the terminal and command line interfaces and using it to do real work and building agents.…

…Um, and what were kind of those stages that you personally went through? Because I think a lot of people who listen, you know, they've either dabbled in ChatGPT or Claude or you know, kind of played around with it and we all see it on Linked of people talking about the amazing things that they're doing.…

…And I do, I would guess there's a lot of people out there that are using it for, or using AI, using Claude, using ChatGPT or whatever other solution they're using for Vibe coding purposes.…

…So Claude Code, Claude Cowork Gemini ChatGPT.…

…They expect to be able to sit in Claude, in Cloud code, in Codex, in ChatGPT and be able to interact with these different uh, SaaS products using integrations versus before it was a concept, it just wasn't top of mind for them or it was something that…

…But my experience last year was about using ChatGPT or Claude or Gemini or other tools to help me think through my own thoughts and review emails and do things around docs.…

…Claude and these other tools are excellent at generating Python scripts.…

…But this study that was published in Nature, it tested whether these general purpose AI models, so we're talking about ChatGPT and Gemini and Claude, if they can perform as well as or outperform the specialized clinical AI tools for doctors.…

…And I would record the entire transcription, the entire thing, transcribe it, feed it back into ChatGPT or Claude, and ask Claude or ChatGPT, how AI proficient is this candidate?…

…Claude was still kind of a big thing, but Claude is way bigger now, which is the other contender, in my opinion, to ChatGPT.…

…In the near term, um, uh, it'll be an open cloud type agent embedded or provided by the core, um, uh, by the core marketplaces, um, sorry, the core AI LLMs like Claude or OpenAI that will offer an open cloud equivalent without any of the security concerns and risks that you're, that you're seeing today.…

…Um, you know, it, it basically takes what was there with open AI or Claude or something like that.…

…So a lot of people frankly that have voted with their wallet and said I'd rather have a conversation with Claude or Copilot than a human salesperson, unless the salesperson can add so much value that I feel Like I'm talking with a peer.…

…I didn’t start using Claude Design until five days after it came out, and I was like, oh my gosh, I should have started the first day it came out.…

…Um, and a lot of people are just going to ins- like starting with ChatGPT, maybe Claude, Gemini, whatever it might be.…

…So we're in an interesting time right where thanks to built in gen AI models in a lot of people's favorite tools like Claude code like cursor, this means that the data scientist no longer needs to be incredible at writing accurate Python code, for example.…

…So everybody's using Claude or OpenAI, whoever it is, right, to do some sort of summarization or analysis on a data set.…

…Um, for example, I used my Claude, uh, account to train for this podcast.…

…And he's telling me that they're using Claude.…

…You know, my favorite one right now is Claude.…

…peaker A: Use it? I don't know why anyone wouldn't be using it because for me I'm a fairly heavy user of ChatGPT and um, Claude and I'm constantly flipping between the two and I use them for slightly different things.…

…We were probably one of the earlier subscribers of ChatGPT Enterprise then now we have Claude, relevance, notion, you name it, there's a tool out there, we might, we probably have it.…

…Go to your LLM of choice, whether it's Claude, ChatGPT, or otherwise, and take on the role of that customer.…

…And so it was, who do you recommend? Who's your top recommendation for litzy wire manufacturers? And I did that across ChatGPT, perplexity, Claude and Gemini, and then started to track, okay, well, who are the ones that are getting mentioned?…

…Heck, you can even create a chat in a GPT or a Claude or something like that to give you sort of like what's the latest in AI news and technology advancements and, you know, what's the latest and what people are saying, how this stuff is gonna be used or how it will change…

…SPEAKER_02: Did you get the feeling that most of the lawyers are still using, you know, the frontier models, uh, you know, Claude and ChatGPT, et cetera?…

…So in fact, I did a whole episode about that in the workflow options category on Claude for Legal and Strong Suit, which was at the end of the day really about how the movement in legal is towards completed workflows and not just standalone prompts.…

…But I believe there was this case that they were testing Claude in a kind of vending machine scenario that it would run as a vending machine.…

…perspective, let me build context, explain what my business does, how it does, what metrics we use, what industry we're in, feed in our P&L, feed in as many inputs as possible, and then give Claude, right, Claude Code, an open-ended research task and say, okay, based on everything you know about this, and your expertise as an analyst, how do you think that these things can be changed?…

…peaker B: So if you've used anything like ChatGPT or Claude Gemini, you'll be very familiar with the interface that I've set up.…

…And you know, I mean I live on Claude co work.…

…But I've been really messing with Claude lately for my own personal kind of plan.…

…Right, so you're using Claude Codex, um, cursor, whatever.…

…I don't know if that's because my wife and I say, well, did you ask Claude or did you talk to ChatGPT about that?…

…peaker A: So I think as far as things that are getting too much attention, my feeling is that the Claude skill or GPT for a brand voice is getting a lot of hype, getting a lot of attention and certainly valuable maybe for a team of one or a very small marketing team that you know, has a brand that you know is very solid…

…So Whether you prefer ChatGPT, whether it's Claude, whether it's Gemini, they can all do extraordinary things.…

…124 00:06:02,480 - > 00:06:04,399 SPEAKER_01: Yeah, or or the same platform, right? 125 00:06:04,480 - > 00:06:08,480 So whatever you use, Microsoft Copilot, Gemini, yeah, Claude.…

…ChatGPT, not so much Claude, not so much as well these days.…

…Where do they add value? But just from a learning perspective, you can go to your agent, whether it's ChatGTP, Claude or Gemini, whatever you use and just say, what would you like to be called?…

…person it the governance layer of AI is still critically, critically important, right? Like we don't want AI to we don't want to suggest that you can create content um you know at light speed with Claude uh just having access to you know the internet and going nuts.…

…CFO jobs are dead because Claude can build you a uh, financial model.…

…I-it's mind-blowing to try to keep pace with it, right? I mean, imagine that you didn't use Claude for three months, and then you turn it on.…

…general cost, 516 00:22:05,279 - > 00:22:05,440 right? 517 00:22:05,599 - > 00:22:08,880 If you're thinking about how do I make it so that every time 518 00:22:08,880 - > 00:22:12,000 someone opens Claude Code, they're picking the right model, 519 00:22:12,160 - > 00:22:16,000 they're planning with Opus, and then delegating to haiku or 520 00:22:16,000 - > 00:22:16,799 things like that.…

…But then there's also, you know, shadow AI where people are able to, whether you're going directly to ChatGPT or Claude, or you're creating your own local, um, you know, agents and you know, utilizing local LLMs.…

…So whether it's ChatGPT or Claude, start to think about how do I get in there, how do I start to have conversations with AI versus just asking for research.…

…With, whether it's ChatGPT, Claude perplexity, et cetera, Gemini, do it because you're not gonna break anything.…

…We're big users of, uh, Claude.…

…Claude, let's talk about AI.…

…Reddit all of a sudden is now known as the best place that your brand can be to get cited by a ChatGPT or a Google AI overview or a Claude.…

…Bobby: Ask what, which tool are you using to do that? ⁓ How long have you been using Claude?…

…Got a transcript and went to Claude and say, could you please use this transcript, use these notes to create a proposal for this client and make sure you're touching onto their needs and what we do and add some extra couple bits and pieces that maybe…

…So the Commerce Department, according to reports, said in a letter that appropriate safeguards are in place for certain trusted partners to access the Claude Mythos 5 models, which suggests the government is still limiting broad access to Mythos V and well, Fable 5, because the approval does not cover Anthropic's Fable 5 model, meaning the company still does not have…

…Having Claude connect to your calendar and analyze the week and help you set up for meetings and looking through for things that have fallen through the cracks or what emails have you not responded to that are actually top priority…

…And I don't just mean that clients are using ChatGPT or Claude or whatever their AI of choice is, but it's that the entire buying environment, that the speed of expectation and the comparison points are changing.…

…And off we went because we didn't really know what this new world of chat or co-pilot or Claude would provide.…

…As I'm recording this in March of 2026, we're seeing a massive shift of users go from ChatGPT over to Claude.…

…I will add one thing, the same framework thing right now with AI coming into play, we all have, you know, chatgpt, Claude and others as our personal therapists, as our personal coaches, if you want to understand the extent of how much everyone's using it as a personal therapist.…

…So someone has, I don't know, chatgpt, Claude, of course, the, uh, star of the day, Miro Copilot.…

…Um, but lately what's been working really good for me is comparing Copilot and Autopilot to chatgpt like three months ago and how we were working with chatgpt three months ago, um, to Claude nowadays.…

…But you get someone who is just remotely talented or has an idea talking to Claude, and all of a sudden they're generating thousands of lines of code and just dumping it out there for anybody.…

…I'm sure we're all using Claude.…

…With ChatGPT or Claude extensively, we have a proprietary tooling built on top of the existing models and we have a number of agents, like we have 17 different quality control agents that are able to detect specific issues that are regularly…

…But then also Claude taking down a company this week, I think that what I would do right now as a banker is make sure my, my CISO and my techies could provide a safe space that's not connected to the whole enterprise for some of my smart…

…Or maybe for you it's Claude or Perplexity or something else.…

…So I've used a variety of different chat engines like ChatGPT and Gemini and Claude and all these other different tools.…

…Or uh, maybe it was Claude pull recipe ideas for the week.…

…Because what was like the famous thing people would say like everyone's competing with a uh, spreadsheet or an intern now everyone's competing with Claude or ChatGPT or AI just in general, the general purpose tooling.…

…Claude runs underneath all of it.…

…Claude is getting better every single day.…

…Claude, whichever LLM of choice the organization has, they're being encouraged to use it for a percentage of their role.…

…provide that little extra context, which is really interesting because what I've heard a lot of people say when, when we talked about this and got them to try it out is, hey, I'm just throwing it in Claude today, or check, I'm just going to throw my contract in there and see what matters.…

…Because I only got so many credits in Claude, man.…

…Now, most people don't think about the fact that, hey, could this healthcare worker just take all of my medical files and pop them into Claude and say, hey, can you look at everything else here and see what's really going on with this person?…

…And finally, at number one: ChatGPT and Claude .…

…And then I'm going to open up my phone and I have this project that I've created in Claude called Marketing Analyst.…

…I asked Claude or Chad, GPT to do this.…

…But what I've done for everybody is help them create their own brand voice in ChatGPT or Claude or whatever AI they're using so that it's not just them, but it's the team can tap into that brand voice, write things professionally, use the terms and the approach that they use.…

…We held this AI hackathon last week and in preparation we led These vibe coding 101 sessions where people could join, they downloaded Claude together, set up their account together and really started prototyping all in a live session.…

…You know, he started in, uh, FP and A, and today he is full time working to implement Claude and FP&A software solutions for the Office of the CFO.…

…Um, so we've been tapping into AI for a very long time now and I think it was up until recently where Claude started to deploy like all different features products, which is amazing.…

…out, well, what are people for my sector or people interested in my product or my service, what are they asking the AI tools? Because really, whatever they're asking the different AI platforms, Claude, ChatGPT, Perplexity, Grok, Gemini, doesn't matter, that is what you should be building your marketing around.…

…Uh, like for example, you know, this whole thing with AI and mcp for those who don't know mcp ultimately having your services like Slack and whatnot sort of connects to ChatGPT and Claude.…

…chat GBT and some of Claude as well to basically like ask you know whenever we got stuck on something ⁓ what you know what the best prompt to put into lovable to fix things were and ⁓ you know I'd say there were more bugs early on but then it got…

…There's a new Claude code update log that shows references to Fable usage, and they actually removed the purchased separately language, which is usually a pretty strong technical signal that things are moving behind the scenes.…

…done by AI, and I haven't thought through, there's no discernment, there's no thinking, because I'm just taking whether it's accurate or not, right? I put a couple of prompts into whether I call it Claudette or Chatty G, right?…

…I wish we could have like Perplexity in there and Claude in there.…

…So you give a uh, problem to Claude on security analysis, it's a coin flip whether you're going to get the right answer or not.…

…So, you know, putting that into ChatGPT, into Claude, whatever that is, and kind of going, hey, here's all my notes from this week.…

…I think if you look at spreadsheet and PowerPoint design, I mean that's something that ChatGPT still really can't do today, but Claude can.…

…I'm constantly using other tools like Gemini and Claude and Perplexity and a lot of these GPTs as well, because they all offer different strengths and and they're also getting surpassed by one another every couple weeks.…

…Yeah, but she actually ended up building it herself using Claude Cayet in just five weeks.…

…In Claude, we have a connector.…

…But it's, it's really shortening the time to solutions because it's learning to think with AI where you can say, hey, can you help me go to ChatGPT or Claude or Gemini and say, hey, can you help me figure out how I built this for myself?…

…And I opened up Claude, because that's the tool I've been using a lot recently.…

…So if you, for example, want to manage your HubSpot in ChatGPT, uh, or in Claude, then what you need is an M MCP server that interfaces between the two.…

…Is AI really a doomsday device in disguise? The friendly ChatGPTs and Claude codes of today could give birth to a super intelligence that will have no use for humans once it has itself established.…

…A common theme is shadow AI, that, hey, Sunny, my customers are using ChatGPT or Claude, without even talking to me.…

…ChatGPT Claude Copilot Whatever you notice at the end of every interaction we have with now does one of two things.…

…So for me personally, I've been learning the different functions within, like Claude, I've been experimenting with a lot of, like, the AI creation tools.…

…we can't forecast the huge swathe of people switching between the AI tooling and the effectiveness of AI tooling, we've seen in the last six months the huge acceleration of Anthropics platform and Claude and the capabilities of Claude, not just in obviously the AI context, but in code and in cowork.…

…I've been using a combination of Claude, Cowork and Manus, um, for a lot of just kind of task type stuff.…

…If you think about our journey with AI, we all jumped into ChatGPT and Claude, and we've all sort of played around with that.…

…You can access chat, GPT, Claude Grok, meta, AI madness, you can access all of these things for free.…

…I do a lot of vibe coding, a lot of stuff on Claude.…

…and then um...I also host monthly Claude Code Show & Tell sessions where people from my community just demo what they're doing And one.…

…She built a tool in Claude with past proposals, brand documents, voice examples.…

…Gemini, Perplexity, Claude, like, you name it, right?…

…peaker A: And, and do you uh, have a preference on ChatGPT versus Claude versus you know, Microsoft has Copilot or is it all of the above that, that you know, you're recommending?…

…When you do AI, it isn't just everyone in the company now has access to Claude or Claude cowork or, uh, access to ChatGPT or Rovo or whatever you're using.…

…And of course there's tremendous demand, you know, that the fact that Claude gets used, you know, has high usage, can't, you know, like you said earlier in the show, right?…

…Anthropic accuses Alibaba of harvesting its Claude model, and Alphabet sheds hundreds of billions as the cost of the AI race rattles investors.…

…You look at like the kind of the powerful models like Gemini or other ones, Claude code because it's the fastest.…

…And we also have Anthropic, which is accusing Alibaba of a, uh, $28 million query distillation attack on Claude.…

…But an AI agent like ChatGPT or Claude is not ordering 10 links.…

…Now, when I did my research and I looked across all the different models from OpenAI to Claude to Grok, did you know that on average.…

…Now, throughout this episode, I'm using the term chat, GPT, but the same goes for Claude Perplexity, grok, you name it.…

…Uh, my consistent starting point is working with AI agents like Claude or ChatGPT.…

…Um, but uh, with the recent Release of Claude 4.6 Opus and the Vibe coding that it can seemingly do with, with and um, doing no wrong, you know, almost to some degree has kind of created that uh, somewhat kind of like awe inspiring feeling again.…

…Now they're actively asking generative AI engines, you know, like ChatGPT or Claude, for solutions to their specific business problem.…

…My product should be coming up in ChatGPT and Claude and Gemini, but our competitors coming up.…

…They encourage exploring alternatives like Claude or Gemini to see what performs best for your specific needs.…

…It's also changed because of the tools that are available today, and so the two tools that made this launch possible for me are Claude and Kajabi.…

…So, for example, in my work, I quite often use Gemini or Claude to help me do some research into something.…

…Uh, I use Claude code a hell of a lot on the desktop app so I'm absolutely going to hammer it once it comes back.…

…I realized that, ⁓ called ⁓ Claude Mythos, or Mythos.…

…According to Anthropic's letter to the Senate Banking Committee, Alibaba systematically extracted 28.8 million exchanges from Claude.…

…Last week, I connected Claude to my email platform.…

…So I think for me, I mean, I pay for a Claude membership, Descript, Canva, Otter.ai.…

…Stack and exact prompts Tools I recommend Descript or Otter for recording and transcription Rev for accurate transcripts when you need legal grade accuracy ChatGPT or Claude for summarization and repackaging Canva for quick assets, Gumroad or Stripe for payments, Zapier or make to automate ConvertKit for email sequences.…

…And we've just watched from November to today, Claude opus go from 4.5 to 4.6 to 4.7 to 4.8 very fast.…

…On Security Now , the hosts dissect Anthropic's comprehensive Red Team report, which reveals how malicious actors are already using AI models like Claude to supercharge cyber attacks and why this threatens to change security as we know it.…

…Most people open up ChatGPT or Claude, type in a prompt and expect it to just get it.…

…peaker A: Where did you first meet Claude?…

…And they spent a lot of time on this because I noticed there's a lot of people in social, in my clients that have talked about how Claude feels.…

…So just to give you context, I have genspark, I have Manus, I have Claude with the new artifacts capability, and then in addition I have Perplexity Labs all running in sync at the same time.…

…However, this last month, really with the launch of like claudebot and Claude Code and Claude Cowork, this channel is going to be reactive again because I see the future of the agency business model changing in, changing in a 6 to 12 month window.…

…What's your kind of go to LLM or search engine? Like would you use Google or ChatGPT or Claude or something else or Gemini?…

…Lastly with that Greg, we really started to see last year the proliferation of use of AI and folks coming to the table with ChatGPT this year, access to Claude and ChatGPT and other tools that really helps you very very quickly research Personas within a charity, research other types of charities like them and success they've had.…

…Tool spotlights not endorsements General models like Chat, GPT, Claude, Gemini Creative via Adobe Firefly, Midjourney Runway SEO and insights from Semrush or similar web AI automation with Zapier or Make plus AI and LangChain for builders AI analytics, co pilots in hex or amplitude…

…There's large language models, LL and MS, such as, you know, Claude Gemini and Perplexity ChatGPT, that sort of thing.…

…peaker A: When you, uh, when you use the deep research tools, which I imagine all the LLMs have them, right? So like Claude Chatgpt, Banis, like you, you need plexi for sure.…

…And that's the other part of this is artificial intelligence in some form, I think we've been living with for a long time, but chat tea or other one, Claude and some of these others, like it's a very different experience where you almost, you get this like back and forth.…

…So I was thinking about Jimmy this week because I was helping a lawyer learn how to use Claude.…

…So time to time I have my phone with me and instead of having a chat with my friends on LinkedIn or WhatsApp, uh, nowadays she spots me chatting with Claude on my phone, chatting with ChatGPT.…

…They're asking Gemini, Claude, Perplexity, and other AI platforms questions they used to ask Google.…

…You ask Claude a question by voice or by typing, and the answer comes back from BigQuery, which has got GA4 connected into it and Python scripts, whatever's needed.…

…So you've got your ChatGPT, you've got your Claude, and you've got your Gemini.…

…So Claude literally just got that.…

…peaker B: I haven't really looked at, uh, Claude cowork too much.…

…Like ChatGPT, Grok or Claude for writing and brainstorming.…

…60 00:02:32,639 - > 00:02:37,439 So they get an automatic message that I have curated with a free 61 00:02:37,439 - > 00:02:42,960 gift, a Claude Guide, but then they also get a direct message 62 00:02:42,960 - > 00:02:43,360 from me.…

…Quick thing before we dive in, everything I'm about to show you works in ChatGPT or Gemini or Claude.…

…In fact, as referenced in the financial times, in March 2026, a survey of 80,000 plus users of Anthropic's Claude tool claimed that users of AI say their biggest concern is not being replaced by the technology, but its propensity to make mistakes.…

…Um, and I also think that Claude slash Gemini, since Google basically bought Claude, are going to be the top people, um, or the top LLMs.…

…Anthropic and Claude and all of that.…

…Almost all of them, let's say Claude, ChatGPT, they all now have the ability for you to.…

…Talk about how the two approaches work together instead of replacing each other and what you should actually do with your content to show up in search, to show up in the results from AI tools like Claude or ChatGPT.…

…what we're also seeing is the move from information to the agent where it's doing the tasks with the information, right? So we've got the trend of having all the information on a dashboard and now Claude or Flexity or Manus is able to take the information, actually do things like with Claude, Cowork, for example, when you say 1%, companies are really only implementing at a very fractional level.…

…Now I use it to dictate into ChatGPT, into Claude, into if I'm writing a post on LinkedIn, I use it to email, everything.…

…We're currently in the process of moving this over to Claude and some of the internal stakeholders on the creative team that are owning the AI stuff for ⁓ ad production are rebuilding that over in Claude because we've just found that our outputs are better there.…

…But I also think that understanding how you work and what would be the most supportive for you is actually kind of the best way to use, whether it's Chat GPT, Claude, or any, you know, AI, um, understanding kind of what would be the most supportive for you is probably the best way to utilize it.…

…Because even having rules , if you've never sat down at ChatGBT or Claude or whatever before , knowing that you can't use it for these things and can use it for these things , doesn't really tell you how you might do that .…

…I mean, even from, um, a copilot or a ChatGPT or Claude, whatever is your AI of choice.…

…The thing about an in depth SOP is that is exactly what you give to Claude or ChatGPT to get something done perfectly.…

…I’ll talk through some of the options available - things like Chat GPT vs Claude vs Gemini.…

…So tools like Cursor, tools like Claude were just getting developed and I was able to learn and leverage those as I was developing.…

…They can spot a deck made by Claude.…