#THEBIGLIFT · 2025-08-29 · 34 min
On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that the growth of technology and AI in particular proves this, and the best is still come. Johan says that eventually AI will be used to achieve the mundane tasks, and this applies to CRO as well. But, if you use it for more advanced aspects of your CRO strategy then it can become a valuable tool. 00:00 Intro 01:10 Can AI and CRO work together? 04:55 AI is a “Tectonic shift” 07:45 “AI can help move stuff around the page but it doesn’t help” 09:40 Sam Altman, CEO of Open AI predicts AI can do everything and at almost no cost 11: 26 Will AI mean organisations will cut back on people? 13:25 Are “T-Shaped Marketers a thing of the past? 20:14 Will the power in the CRO talent stack change? 20:30 Should you get AI to rewrite the job specs in the marketing department?
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