#THEBIGLIFT · 2025-07-08 · 43 min
This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growth. He outlines his view that experimentation should be treated as a strategic function that can help guide projects within the business through strategy led initiatives. Jonny explores why it is important for businesses to be agile to achieve this and continue learning as they develop and grow. 01:05 What is Experimentation Led Growth (ELG)? 02:07 Putting a man on the moon 06:54 Can Experimentation Led Growth work for every company? 10:08 ELG is strategic and needs Board-Level buy-in 17:34 Is using the term Experimentation in ELG confusing? 22:00 What’s the key message to introduce ELG to an organisation? 24:37 What are the first steps that need to be implement? 28:13 Does ELG need strategic goals? 29:53 Is now the right time to introduce ELG? 35:00 Does ELG require a rigid structure? 38:44 Can the success of ELG be measured?
Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?63 / 100
Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?
Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**!
Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand
Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to