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A/B testing

A guide to the best B2B podcast coverage of A/B testing - the shows and 40 episodes that go deepest, ranked by substance, not downloads.

A/B testing remains a core lever for scaling revenue, from landing page optimization that drove 10,000 signups for a single founder to Movistar's 220,000-customer test that transformed their business. These episodes explore how structured testing uncovers hidden growth opportunities in restaurant operations, language learning engagement, and B2B customer journeys - while also exposing common measurement myths that cost companies millions in wasted budget.

Best shows on A/B testing

Best episodes on A/B testing

  1. The Future of A/B Testing: Insights from Spiralize CEO Sahil Patel

    SaaS Growth Podcast · 2024-07-21

    95 / 100

  2. What Vendors Get Wrong - A Fractional CMO’s Honest Take on MarTech Sales

    The MarTech Matrix · 2026-07-05

    86 / 100

  3. Reclaim Your Brand Voice and Rise Above the AI Slop with Chris Silvestri

    How I Grew This: Real Stories of Digital Growth · 2026-04-09

    82 / 100

  4. How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko

    The Strategic Marketing Show · 2023-04-11

    80 / 100

    …And also, as a company, they do a tremendous amount of A/B testing.…

  5. DOP 362: Feature Flags vs Canary Deployments

    DevOps Paradox · 2026-08-05

    80 / 100

  6. How Senior Leaders Use Reverse Mentoring to Stay Current

    Executive Careers with Fexingo · 2026-06-30

    79 / 100

  7. How to Stop Guessing and Start Testing with Casey Hill, DoWhatWorks

    The Content Cocktail Hour · 2025-08-11

    78 / 100

  8. 7 Marketing Measurement Myths Costing Companies Millions

    Brandformance · 2026-06-08

    76 / 100

  9. LinkedIn Outreach That Actually Works

    Sales & Marketing Playbook: Unleashed · 2026-05-18

    76 / 100

  10. #296: Avoiding Major Oopsies: Twyman's Law, Intuition, and Valuing Accuracy Over Precision

    The Analytics Power Hour · 2026-04-28

    75 / 100

  11. You built observability… But are you actually using it?

    DevOps Sauna from Eficode · 2026-04-10

    75 / 100

  12. From MVPs to FAFO - Iterations, courage, and what it really means to learn fast in Product.

    Practical Product Management · 2025-09-10

    74 / 100

  13. 331 GUEST: What 20,000 Phone Hours Taught Him About Prospecting and Sales, with Justin Michael

    The Art of Sales with Art Sobczak · 2026-06-08

    74 / 100

  14. How to Think like a CRO Expert with Josh Silverbauer

    Marketing Roundtable · 2025-12-09

    74 / 100

  15. Small But Mighty - What Lessons Can SMBs Teach Us About CX? | With Swanny Henry

    The Strategic Marketing Show · 2023-05-23

    74 / 100

    …without any spray in, and one day with the spray in, to see what the different conversion rates, in terms of purchases, were? Swanny Henry: 23:31 Yeah, I would say that’s a good point, I think maybe A/B testing before the coconut spray and after the coconut spray?…

  16. Steven Stamps - Leadership Lessons
for Modern Engineering Teams

    Build To Succeed · 2026-04-29

    73 / 100

  17. Ep. 221: How to Transform B2B SaaS Website Traffic Into Predictable Revenue

    B2B Marketers on a Mission · 2026-06-24

    71 / 100

  18. How One Founder Used a Single Landing Page A-B Test to Land 10000 Signups

    Marketing for Startups with Fexingo · 2026-07-01

    71 / 100

    …But you could use any A/B testing tool - Optimizely, VWO, even a simple redirect test with two different URLs.…

  19. 100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin Chen

    The Brand Builder Show · 2024-01-25

    71 / 100

  20. 002: Two Guys on Your Website: The Surprising Link Between CRO and SEO

    Intended Consequences · 2024-07-18

    68 / 100

    …The tools for A/B testing came around.…

  21. She Built a 40-SDR Team Booking 10,000+ Meetings a Year

    SDR Hire Podcast · 2025-12-11

    67 / 100

  22. #525: Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests

    Leaders in Customer Loyalty, Powered by Loyalty360 · 2026-05-21

    67 / 100

  23. How to Grow Your Restaurant Business with Brett Spiegel

    The Restaurants Grow Podcast · 2026-05-21

    66 / 100

  24. Content-First Design: Transforming User Experience with Sarah Johnson

    FutureProof · 2026-01-05

    66 / 100

  25. From Junk Drawer to Revenue Engine: How Psychology Transforms CS Teams

    Psychology of Customer Success · 2025-06-30

    65 / 100

    …I think studying psych for me taught me a way more rigorous way of thinking about the world, of structuring problems, of establishing a hypothesis, testing that hypothesis, which now we call A/B testing.…

  26. 94 - How modern SaaS teams build scalable growth systems - With Alex Laventer

    B2B SaaS Marketing Snacks · 2026-02-11

    63 / 100

  27. Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?

    #THEBIGLIFT · 2025-11-02

    63 / 100

  28. Using Emotional Targeting to Optimize Your Website Conversion Rates

    Master The Marketplace · 2022-02-22

    63 / 100

  29. Is marketing dead? Why creativity and data need each other.

    Banking on Digital Growth · 2026-06-15

    61 / 100

  30. The Box Is a Marketing Channel. Most Brands Are Wasting It.

    The Ecommerce Revolution Podcast · 2026-05-27

    60 / 100

  31. How Mailchimp Bootstrapped Its Way to a $12 Billion Exit

    Bootstrapped Business with Fexingo · 2026-06-29

    56 / 100

    …For example, they added a full suite of CRM features, analytics, and A/B testing - all before most of their competitors - because their users kept asking for it.…

  32. How Duolingo Gamified Language Learning Into a Subscription Business

    Business Models Explained with Fexingo · 2026-06-24

    52 / 100

  33. Design, Refine, Succeed: The Impact of Iterative Thinking

    Results by Design: UX Insights for Business Leaders · 2025-03-14

    49 / 100

  34. Framer Updates are Replacing your Stack: Design, Data and CRO in One

    20 MINUTES by Noco · 2026-04-03

    45 / 100

    …And I think it's very good to test that, A/B testing, but also, yeah, shaping your design and changing your design based on what your ICP needs and what your ICP is searching for and what your ICP is basically going through on the website.…

  35. Grow Ecom Store to Millions in 3 Simple Steps with PickFu

    Marketing Masters · 2024-04-29

    44 / 100

  36. #231 - How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing

    Digital Marketing Made Simple with Jennie Lyon · 2025-04-22

    40 / 100

  37. Podcast SEO Promotion Hacks Ep 28

    Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia Laser · 2024-11-10

    33 / 100

  38. What's a good sample size?

    A/B Testing ● Weyk Global Podcast Network · 2020-12-12

    22 / 100

  39. How to Grow Profits in 2026

    eCommerce MasterPlan

  40. The Dawn of B2B Conversion Rate Optimization with Sahil Patel

    SaaS Scaled · 2024-03-19