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Index/Marketing/A/B Testing ● Weyk Global Podcast Network
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What's a good sample size?

A/B Testing ● Weyk Global Podcast Network · 2020-12-12 · 0 min

0:00--:--

Key moments - from our scoring

Substance score

2 / 100

Five dimensions, 20 points each

Insight Density1 / 20
Originality0 / 20
Guest Caliber0 / 20
Specificity & Evidence1 / 20
Conversational Craft0 / 20

The episode addresses a fundamental question in experimental design: determining the right sample size for reliable results. The guidance provided is straightforward - aim for 10% of your population, but cap it at 1000 samples maximum. This practical rule of thumb applies across vastly different scales; even when testing against a population of 200,000, sampling 1,000 users delivers statistically meaningful results without requiring the additional expense and time of larger samples. This approach balances statistical rigor with operational efficiency, making it valuable for product managers, data analysts, and growth teams running A/B tests who need to decide when they have enough data to make decisions.

Key takeaways

  • →A maximum sample size of 10% of population or 1000 samples (whichever is lower) typically provides statistically accurate results.
  • →Even in very large populations of 200,000+, sampling just 1000 units delivers fairly accurate outcomes without diminishing returns.
  • →The 10% cap prevents over-sampling, reducing unnecessary testing time and cost while maintaining statistical validity.

In this episode

  1. 1Defining good maximum sample size
  2. 2The 10% rule for population sampling
  3. 3Accuracy with 1000 samples from large populations

Topics in this episode

A/B testingsample size calculationstatistical samplingpopulation samplingstatistical accuracy

Questions this episode answers

What sample size should I use for A/B testing?

Use 10% of your population as a maximum, but never exceed 1000 samples. This threshold balances accuracy with efficiency across population sizes.

Do I really need to test with 10% of a 200,000-person population?

No - cap your sample at 1000 even if 10% would be larger, as 1000 samples from a 200,000-person population will normally give fairly accurate results.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

1 / 20

The entire transcript is a single generic statistics rule-of-thumb repeated twice with no elaboration, context, or follow-on ideas. There is virtually zero insight for any B2B operator.

A good maximum sample size is usually 10% as long as it does not exceed 1000.

Originality

0 / 20

The content is a textbook statistics 101 heuristic with no novel framing, contrarian angle, or first-principles reasoning whatsoever.

A good maximum sample size is usually around 10% of the population.

Guest Caliber

0 / 20

No guest is identified or present; there is no speaker attribution, credentials, or evidence of any practitioner contributing.

Even in a population of 200,000, sampling 1000 will normally give a fairly accurate result.

Specificity & Evidence

1 / 20

The only number offered (10%, 1000, 200,000) is a bare generic heuristic with no named company, real study, context, or applied example to give it meaning.

Even in a population of 200,000, sampling 1000 will normally give a fairly accurate result.

Conversational Craft

0 / 20

There is no conversation, no host, no questions, and no follow-up of any kind - the transcript is a single undeveloped paragraph.

A good maximum sample size is usually 10% as long as it does not exceed 1000.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

sample3size3maximum2usually2population2

Episode notes

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Full transcript

0 min

Transcribed and scored by The B2B Podcast Index.

What's a good sample size? A good maximum sample size is usually 10% as long as it does not exceed 1000. A good maximum sample size is usually around 10% of the population. Even in a population of 200,000, sampling 1000 will normally give a fairly accurate result.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • The Future of A/B Testing: Insights from Spiralize CEO Sahil PatelSaaS Growth Podcast · on A/B testing95 / 100
  • What Vendors Get Wrong - A Fractional CMO’s Honest Take on MarTech SalesThe MarTech Matrix · on A/B testing86 / 100
  • Reclaim Your Brand Voice and Rise Above the AI Slop with Chris SilvestriHow I Grew This: Real Stories of Digital Growth · on A/B testing82 / 100
  • DOP 362: Feature Flags vs Canary DeploymentsDevOps Paradox · on A/B testing80 / 100
  • How Does Marketing Automation Fit into a Broader Strategy? | With Daria KravchenkoThe Strategic Marketing Show · on A/B testing80 / 100
  • How Senior Leaders Use Reverse Mentoring to Stay CurrentExecutive Careers with Fexingo · on A/B testing79 / 100

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