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051: The End of Interesting: AI in Experimentation with Deborah O'Malley

Intended Consequences · 2025-06-09 · 47 min

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Episode notes

In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of GuessTheTest.com , to explore the fast-changing world of AI in experimentation - from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.

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