Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?

Episode notes

This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out of their owned assets like their website or apps. Alongside this, Myles explores the idea of conversion flow; not just what happens on the website but whole conversion journey. 00:31 Intro 02:05 What are owned assets? 03:00 How can they be used to improve the effectiveness of CRO? 03:53 What is conversion flow? 05:00 How can you improve your conversion flow? 07:00 How can we more person centric in our approach to CRO? 08:57 Will that approach deliver a quick ROI? 11:05 Can you build a physical brand experience online? 13:00 Using testing to help build a better online relationship 15:01 Rebuilding your online relationship 21:42 Returning customers are usually more profitable 22:38 How can you ascertain if your conversion flow isn’t delivering? 24:47 Is time the biggest constraint? 26:32 Conclusion

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