Google Analytics

…And then, um, so I started working with implementations of, of Google Analytics.…

…Facebook Ads, Google Analytics, Mailchimp, Shopify, you name it.…

…Google anal has Google Analytics been crazy for you?…

…Google Analytics used to be a great indicator.…

…I'm going to go in and maybe, look at Google Analytics or Adobe Analytics, maybe amplitude.…

…peaker B: Yeah, yeah, I specialize in Google Analytics.…

…If, you've, you know, [00:19:00] a lot of you out there, if you've been in Google ads and Google Analytics, they're, they're great tools, but they're cumbersome to kind of navigate Yeah.…

…So if you have donors online, my first question is where are they coming from? So utilizing even free tools, Google Analytics can give you plenty of this data.…

…Here's some data that I have from Google Analytics.…

…That disconnect would was impossible for us to defend inside of things like Google Analytics, which most people also have installed on their website.…

…Google Analytics, Google Search Console, all these data sources.…

…Is it demand-based or is it Six Sense, Google Search Console, Google Analytics, Google Ads?…

…And then we used, at the time it was an attribution tool called Omniture, which was an alternate to Google Analytics.…

…$6,000 in Klaviyo, $600 in Google Analytics.…

…But then you use your user analytics tool, whether it is Google Analytics or any anybody in that space, to understand where is your web user coming from?…

…The, the, the agents might work their way through the website, surface opportunities from an organic perspective that then it can go and pull GA for Google Analytics and our ad spend and go, oh, based on, for example, we're [00:12:00] overspending or we're being really pressed for our cost per clicks over here in this particular area.…

…And then, of course, we use the standard Google Analytics, Google ads, and so forth.…

…has the same definitions of things, but Also, you're validating that the data that you have is truth too, right? If I'm saying that there's 10 demo submits and I'm getting that information from Google Analytics, I'm also validating in somebody's HubSpot or in somebody's CRM because that's what they're looking at.…

…It's great that Google Analytics is doing that for us, but there's no point in spending time looking at and digging into those numbers, if it's not going to actually help us.…

…peaker C: The two, our two primary value propositions are, number one, we maximize the amount of data that is sent to every single channel or analytics platform, in our case Google Analytics, 99% of the time.…

…I'm getting? Like, how, how much of an impact am I actually, um, do I have on my clients websites, their leads, their sales? And I didn't really know because back then a lot of people were using Google Analytics and Even if they were, they weren't really, like, didn't know how to connect them with social media.…

…00:05:08:12 - 00:05:58:10 Unknown Of course, you know, Google Analytics and, and, you know, Hotjar and HubSpot and, you know, everything we do, Salesforce.…

…peaker B: So it's like the actual data of like, Hot Jar and Google Analytics.…

…And when you're in the Google Analytics area, you want to look for all versions of Pinterest.…

…it works, very often it works to some extent, but very often it's It's like in comparison to what we can measure in the future, like from the point when we turn on the monitoring, when we set up the Google Analytics or when we turn on any other tool, hot jars and heat maps, whatever you're using.…

…And then what I would do is I would log into tools like Google Analytics and Facebook, and I would try to build spreadsheets to try to understand what's working, what's not.…

…So if you have Google Analytics set up and you have show notes blog style pages on your website, you can go in and you can check out the traffic there.…

…Google Analytics is not the end all be all of truth.…

…Right now, if you look at your Google Analytics or your Google Search Console, you are probably going to see that you're getting traffic to your website right this instant, right now.…

…It's almost inevitable you might invest heavily in those low impact bottom of funnel channels just because they show better conversion rates in Google Analytics while you're ignoring the subtle top of funnel stuff, the content that actually builds the brand and the credibility needed for the conversion to even happen later on.…

…We started 22 years ago building websites where you would have urchin software which then got purchased by Google and became Google Analytics.…

…This is where you would 30 00:01:50,780 - > 00:01:54,500 go into Google Analytics, which we installed and set up in 31 00:01:54,500 - > 00:01:58,640 episode 186 a few weeks ago.…

…It can log into Google Analytics, Google Tag Manager, Google Search Console.…

…So if they've got problems with their Google Analytics, they've got problems with their Shopify site, there's some sort of issue going on their website.…

…so I've just gone ahead and said you're my friend but Matt is building this company called Rocky.io and I find it really inspiring and awesome because his vision behind that is literally this that Google Analytics and other tools like that that are showing quantitative data on content marketing only give you half the story and so he's building this tool which essentially is going to help content marketers sure leverage…

…One could be your Google Analytics.…

…And then this is more boring but I would say like the Google Suite, we use Google Analytics and Google Ads and the Google Suite.…

…And by far the easiest way to do that is with Google Analytics.…

…So if you use Google Analytics, Google Search Console, it'll give you more insights.…

…Leverage analytics tools like Google Analytics, podcast hosting, platform analytics, and social media insights to gain deeper insights into your audiences behavior.…