Why Jack Ellis acquired Fathom Analytics from his co-founder

Episode notes

Jack Ellis is the co-founder of Fathom Analytics, a simple, privacy focused analytics tool launched in 2019. I last spoke to Jack on the podcast in 2021, where he talked about the inception and growth of Fathom, taking on a massive incumbent and why Jack loves working with a co-founder. In December 2024, Jack acquired his co-founder’s share in the business, making him the sole owner (i think). Today, we’re going to talk about why he made this unique move and what’s next for Fathom. Timestamps 00:00 Intro 01:20 Jack finds out about EmailOctopus 02:34 Why Jack acquired Fathom 05:03 How can Jack afford this? 05:28 Why did they not get an external buyer? 07:17 Back to being a solo founder 08:19 Innovating the the crowded analytics space 11:09 Fathom's marketing and growth in 2025 12:34 How is Jack having fun?

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