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first-party data

A guide to the best B2B podcast coverage of first-party data - the shows and 37 episodes that go deepest, ranked by substance, not downloads.

First-party data strategies are reshaping how B2B and B2C marketers drive revenue and attribution. Episodes cover concrete approaches: CMOs implementing gamified loyalty programs and sales-network data to map enterprise decision-makers, server-side tagging solutions for fixing marketing attribution, and account-based marketing tactics tied to pipeline metrics. Companies like Zeta Global demonstrate how to turn loyalty data into a growth engine, while broader industry conversations question whether traditional measurement approaches have been solving the wrong problem entirely.

Best shows on first-party data

Best episodes on first-party data

  1. How to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix Ha

    eCommerce Impact Podcast · 2024-10-23

    90 / 100

  2. Data: Digital Advertising Post-ATT with Kyle Antoian

    The Conversion Show · 2025-03-11

    87 / 100

  3. The ABM Playbook: Account Tiers, Pipeline Metrics & Tactics That Actually Work | Sidney Waterfall & Sam Kuehnle

    Stacking Growth · 2026-06-25

    80 / 100

  4. Why CMOs Are Marketing Through Retail Media Networks

    The CMO Podcast with Fexingo · 2026-06-29

    80 / 100

    …First, first-party data.…

  5. From Store to Digital: Kingfisher's Omnichannel Retail Media Journey

    Retail Media Moguls · 2024-12-12

    80 / 100

  6. Gen AI in retail | Why GEO is replacing SEO according to Euromonitor International

    The Ecommerce Toolbox: AI in Retail · 2026-07-29

    80 / 100

  7. Season 4 Episode 4: How To March With Pace And Urgency

    The Longer Game · 2026-04-03

    78 / 100

  8. It’s ALL about the Data!! SPECIAL GUEST!! CEO of Data Axle 🔥 Andy Frawley 🔥| Ep. 526

    Do This, NOT That: Marketing Tips with Jay Schwedelson · 2026-06-19

    77 / 100

  9. The Trade Desk's Terry Kane on Ad Tech in MENA

    The MadTech Podcast · 2026-06-26

    76 / 100

  10. How CMOs Are Using Gamified Loyalty Programs

    The CMO Podcast with Fexingo · 2026-07-03

    75 / 100

    …With the demise of third-party cookies, first-party data from loyalty programs is gold.…

  11. How B2B Marketers Use First-Party Data After Cookie Deprecation

    B2B Marketing with Fexingo · 2026-07-03

    74 / 100

    …They're finally forced to invest in first-party data strategies they should have built years ago.…

  12. Going Where Google Analytics Has Never Gone Before with Steffen Hedebrandt

    B2B Growth Hacks · 2023-02-22

    73 / 100

  13. # 65 The Marketing Industry Solved Measurement. It Was Always the Wrong Problem. | Peter Grafe

    Venturing with Vishesh · 2026-06-10

    71 / 100

  14. The Death of Cookies - Or Not - With Andre Steenekamp

    No Free Lunch With Greg Stewart · 2026-03-04

    71 / 100

    …But certainly, in terms where the solution is to come from next, mean, some of the learned in 2020 about first-party data starting to do Andre Steenekamp: Mm-hmm.…

  15. How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

    B2B Marketing with Fexingo · 2026-06-25

    70 / 100

    …Lucas: So we talk a lot on this show about targeting the right accounts - account tiers, intent data, first-party data.…

  16. How Server Side Tagging Fixes Marketing Attribution

    Marketing Analytics with Fexingo · 2026-06-25

    70 / 100

    …Luna: And it also protects first-party data, right?…

  17. The new retention playbook for repeat purchases

    Data Beats Opinion · 2026-06-03

    70 / 100

  18. How Intent Data Has Evolved and What It Means for B2B Marketers, with Putney Cloos

    SaaS Half Full · 2026-07-28

    69 / 100

  19. How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith

    InsideAuto Podcast · 2024-11-28

    66 / 100

    …FullPath enables dealers to turn their first-party data into lifelong customers by unifying siloed data sources and leveraging that data to create exceptional, hyper-personalized customer experiences.…

  20. Chapter 7: What account-based intelligence looks like in practice

    Uncut B2B Marketing · 2026-03-09

    64 / 100

  21. The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI

    Marketing B2B Technology · 2026-07-22

    60 / 100

  22. 2X + Knownwell: Building the Leading Human-Agentic GTM Services Company

    AI Knowhow · 2026-06-10

    59 / 100

  23. Inside the CMO Playbook for Creating a Revenue-Driven Content Engine

    The CMO Podcast with Fexingo · 2026-06-26

    58 / 100

    …Sephora, for example, uses a combination of first-party data and predictive modeling.…

  24. Google's Core Update Explained: What Changed & What It Means for Your Business

    Digital Nomads HQ · 2026-06-23

    58 / 100

  25. Maximize Lifetime Value with Great Customer Experiences | With Izzie Rivers

    The Strategic Marketing Show · 2023-05-30

    58 / 100

    …You need to make sure they're going to the right places, that the pages are all realigned to the new offers, that it's as easy as possible to get to that offer, and that you're then using first-party data as intelligently as possible to get those people to convert after they've completed the trial, for example.…

  26. The AI booking shift: What hoteliers need to do now

    Hotel Moment · 2026-06-17

    56 / 100

  27. What's Actually Working in Marketing Right Now

    Behind the Curtain · 2026-06-10

    49 / 100

  28. Why Retail Media Is Becoming the Intelligence Layer of Commerce with Yuri Bukhan

    The Beyond Possible Dialogues · 2026-04-16

    47 / 100

  29. Personalization at Scale: How Shopify and dotdigital help brands deliver tailored experiences

    X:30 - Expert Half-Hour · 2025-08-28

    45 / 100

  30. Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

    Let's Talk Loyalty · 2026-06-18

  31. Best of 2025 - Strategies for Deliverability, Data-First Marketing, and LOL-Worthy Campaigns

    Email After Hours: The Podcast for Email Senders · 2025-11-13

  32. C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy

    Email After Hours: The Podcast for Email Senders · 2025-03-06

  33. #730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont

    The Internet Marketing Podcast · 2024-08-06

  34. How B2B Marketers Use First-Party Data Without Third-Party Cookies

    B2B Marketing with Fexingo · 2026-07-18

  35. How CMOs Are Using Retail Media Networks for First-Party Data

    The CMO Podcast with Fexingo · 2026-07-28

  36. How CMOs Use First-Party Data After the Cookie Phaseout

    The CMO Podcast with Fexingo · 2026-07-22

  37. How CMOs Use Retail Media Networks to Monetize Shelf Space

    The CMO Podcast with Fexingo · 2026-07-16