Scaling Up · 2025-10-14 · 52 min
We last sat down with Bruce Buchanan in late 2019 - at the time, Rokt was in hyper-growth, having just raced through the US$100 million revenue mark. The business was laser-focused on the transaction moment - unlocking its potential for merchants, advertisers, and consumers alike. In the six years since, Rokt’s revenue has grown more than eightfold. The company is now strongly profitable and has built on its original insight - the power of relevancy. Bruce and his team have transitioned the busines s to a suite of AL powered products and with each new capability deepened e-commerce partner stickiness, expanded both sides of the network, and delivered greater returns for merchants and advertisers. This episode dives into Rokt’s next chapter of growth, and the role it is playing as a neutral, trusted intermediary for first-party data, how the business is positioned to become an intelligence layer for ecommerce in a world that is seeing real time technological change with the rise and capability of AI agents.
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