
Hosted by TDM Growth Partners
“Scaling Up” is a podcast that tells the scaling stories of great growth companies from around the world, as experienced by their founders and CEOs.
59 episodes · publishes fortnightly · latest 2026-02-04 · ~46 min/episode
Rank
#275
Substance
79.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#275 of 6182
Substance
Top 4%
outscores 96% of the index
Scaling Up ranks #275 on The B2B Podcast Index with a substance score of 79.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Kristo Käärmann is a genuine founder-CEO of a publicly listed, category-defining company who speaks from direct operational experience building regulatory relationships, payment infrastructure, and a scaled org - not a thought leader recycling frameworks.
Averaged across 1 recently scored episode, with cited evidence.
The episode contains genuine operational gems - connecting domestic payment rails into a global mesh, naming autonomous teams after customer outcomes (Speed, Convenience), and the India market-share data - but is heavily padded with founding-story repetition, mission narrative, and culture platitudes that drag density down.
“74% of all the transactions arrive in less than 20 seconds on the other side of the world”
“we move about 10% of the world's money into India now”
The 'hire bankers, get a bank' reasoning is sharp and the local-banking vs. global-tech tension creating Wise's unique structural position is genuinely interesting framing; however, scale economy shared is explicitly attributed to Costco and Amazon rather than derived fresh, and most of the mission-culture discussion is well-trodden fintech startup narrative.
“if we hire a large number of bankers, we're going to get a bank. That's not what we started to do. Another bank is not a solution.”
“the banks are very local, the tech companies are very global. And what we're building is by nature hugely international”
Kristo Käärmann is a genuine founder-CEO of a publicly listed, category-defining company who speaks from direct operational experience building regulatory relationships, payment infrastructure, and a scaled org - not a thought leader recycling frameworks.
“Reserve bank of India shares their, um, volume of rupees coming into India, which is, I think last year it was about US$100 billion worth of rupees. And then when we kind of look at our own volumes, we realize we're about 10 billion”
“13 million people in businesses are holding, uh, what is it, about 20 billion pounds of their money in wise”
The episode is usefully peppered with real metrics, named domestic payment systems (Zengin, PIX, NPP), and named platform clients, but several mechanistic claims - about ML-driven treasury, ledger technology, and regulatory process - are asserted without elaboration or data.
“bigger names like Morgan Stanley, um, stan at Chartered UniCredit, uh, are now moving some of their flows onto Wise Platform”
“74% of all the transactions arrive in less than 20 seconds on the other side of the world”
The host is genuinely knowledgeable and prepared, occasionally landing a good structural question, but repeatedly pre-answers his own questions with extended monologues and never challenges a single claim, producing an admiring investor-fan conversation rather than a probing one.
“And I guess in my mind, the local infrastructure and the global technology has given you a, uh, chance to actually predict currency flows better in regards to your own liquidity. And you've been able to use machine learning around managing your ledger.”
“There's no doubt wise is now at a scale that it's going to be very hard to compete with. The more competitive it gets in the marketplace, probably the more advantageous it is for wise”
First period on the Index - history builds from here.
1 scored on substance · 59 tracked in total.
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