Your 2026 Media Mix Playbook: What to Measure, What to Maximize

Episode notes

In this episode of Go Beyond by Brandience, VP, Media Director Bill Brassine and VP of Digital and Programmatic Media Danyelle Horrillo break down the truth about today’s media landscape: from digital vs. traditional, to measurement myths, retail media misconceptions, data overload, personas, and the evolving customer journey. If you want to understand what really drives performance in 2026, this episode is your roadmap. You’ll learn why “digital vs. traditional” isn't a smart strategy, how to measure only what’s actionable, why retail media isn’t just for ecommerce, and the power of good data to build real, scalable audience personas. Bill and Danyelle also explain how brands of all sizes can navigate today's non‑linear customer journey and make smarter media decisions backed by meaning—not just metrics. In This Episode The "digital vs.