Topic

product-led growth

A guide to the best B2B podcast coverage of product-led growth - the shows and 74 episodes that go deepest, ranked by substance, not downloads.

Product-led growth works when the product itself becomes the primary growth lever. These episodes show how companies like Atlassian, Zoom, Notion, and Buffer gained millions of users and substantial revenue by optimizing for product adoption, freemium mechanics, and viral distribution - rather than relying on traditional sales teams or large marketing budgets. Learn how solo developers hit 10K MRR with minimal spend, how Zoom conquered enterprise with a free tier, and how Notion's templates became a self-sustaining growth machine.

Best shows on product-led growth

Fixing the Game Podcast by Luke
1 episode · best 96.0/100
SaaS Backwards
1 episode · best 89.0/100
Product Marketing with Fexingo
9 episodes · best 86.0/100
Levels Podcast
1 episode · best 85.0/100
The Indie Hacker Podcast with Fexingo
2 episodes · best 83.0/100
The Customer Success Pro Podcast
1 episode · best 83.0/100
Masters of SaaS
1 episode · best 83.0/100
B2B Marketing with Fexingo
2 episodes · best 82.0/100

Best episodes on product-led growth

#44 Marketing After GPTs: AI Search, Zero-Click Content & the Future of SEO with Rand Fishkin
Fixing the Game Podcast by Luke · 2026-03-18
96 / 100
Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era
SaaS Backwards · 2026-04-17
89 / 100
…Generally, we like businesses that have a strong product and have product-led growth.…
How Zoom Used Freemium to Win the Enterprise
Product Marketing with Fexingo · 2026-06-30
86 / 100
…Lucas: That's the product-led growth thesis.…
Steve Hoyek (Journable): Building an AI calorie tracker app to over 600,000 users
Levels Podcast · 2025-12-03
85 / 100
How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies
The Indie Hacker Podcast with Fexingo · 2026-07-02
83 / 100
…That's a classic product-led growth play.…
Why Customer Support Is Your Most Underrated Revenue Driver with Andrea Kayal
The Customer Success Pro Podcast · 2026-07-01
83 / 100
Mastering SaaS Marketing - Shane Murphy-Reuter @Webflow
Masters of SaaS · 2023-07-10
83 / 100
How B2B Marketers Use Freemium to Unlock Enterprise Deals
B2B Marketing with Fexingo · 2026-06-30
82 / 100
…Luna: I think one of the biggest shifts in B2B marketing over the last five years is this move from 'demand generation' to 'product-led growth.' Freemium is the ultimate expression of that.…
How HubSpot Used the Flywheel to Replace the Funnel
Product Marketing with Fexingo · 2026-07-02
82 / 100
How AI Agents Are Rewriting Sales with Kris Billmaier
Make It Happen Mondays · 2026-06-08
78 / 100
How One Startup Used a Single Instagram Story to Land 10k Signups
Marketing for Startups with Fexingo · 2026-07-02
78 / 100
…Luna: That's product-led growth thinking applied to marketing.…
Why RevOps Shouldn’t Be a Cost Center: Strategies for SaaS Growth with James McKay
SaaS Growth Podcast · 2024-10-13
78 / 100
Why the Future of Finance Isn’t About the Ledger
The New F*Word · 2025-09-11
76 / 100
Product Growth: From Idea to Impact (aka Haresh Convinces Us that His Job is a Real Job!)
Practical Product Management · 2024-08-21
76 / 100
How Atlassian Bootstrapped to a $16 Billion Exit Without Salespeople
Bootstrapped Business with Fexingo · 2026-07-01
76 / 100
…Lucas: It's the core of what's now called product-led growth.…
The Right Amount of Awesome - Punch
An Agency Story · 2026-05-10
76 / 100
…Um, but I think trends over time, one of the most interesting things we've seen is- The transition from product-led growth to brand-led growth, we spent a lot of time...…
Joseph Lee (Supademo): From Pivot to $5M+ ARR, SEO Playbooks, Product-Led Growth That Converts
Founder Views · 2026-04-08
75 / 100
3 People, $4.6m Revenue, $60m Exit | Esben Friis-Jensen, S3E5
ProfitLed Podcast · 2026-06-24
73 / 100
…673 00:31:32,640 - > 00:31:35,359 SPEAKER_01: So now you're in this post-exit chapter, you're 674 00:31:35,359 - > 00:31:38,240 consulting companies on product-led growth, sharing your 675 00:31:38,240 - > 00:31:40,720 knowledge, traveling, like you said, spending time with family.…
Going Where Google Analytics Has Never Gone Before with Steffen Hedebrandt
B2B Growth Hacks · 2023-02-22
73 / 100
Nerds to Norms: Why real conversations still beat synthetic data in B2B product management
Practical Product Management · 2025-09-03
72 / 100
How Notion Built a Product Without a Category
Startup Stories with Fexingo · 2026-07-01
72 / 100
…Lucas: If today's episode was useful to you - maybe you're a founder thinking about product-led growth or just someone who loves a good startup story - this kind of content stays ad-free because of listener support.…
How Atlassian Built a Billion-Dollar Company Without a Sales Team
Startup Stories with Fexingo · 2026-06-30
72 / 100
…That's the core of product-led growth, but they were doing it before the term existed.…
How Buffer Bootstrapped Radical Transparency Into a SaaS Business
Bootstrapped Business with Fexingo · 2026-07-01
72 / 100
…How did they get there without a huge sales team? Lucas: They relied on product-led growth.…
Scaling CS with Brittany Soinski of Loom
Gain Grow Retain · 2023-12-18
72 / 100
Refocusing Docker on developer-first and growth
Founders Talk · 2023-06-02
70 / 100
The Death of the MQL: Shifting Focus from Quantity to Pipeline Value
B2B SaaS Marketing Snacks · 2026-05-07
69 / 100
It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi - Episode #169
The People of Digital Marketing · 2024-11-14
68 / 100
Practice Like You Play: How Product Teams Win with Clarity, Conflict, & Staying in the Game
Practical Product Management · 2025-05-21
67 / 100
Anu Bharadwaj: AI Won't Save a Team That Fears It
Positive Leadership · 2026-06-24
67 / 100
AI Value Creation in Growth Equity: Bregal Milestone's Jan Bruennler and Visar Shabi
Growth Investor with GrowthCap‘s RJ Lumba · 2026-06-24
66 / 100
Helping entrepreneurs conquer fear and launch with confidence with Ross Buhrdorf
SMB Tech Innovators, powered by Gusto · 2025-04-22
65 / 100
186 - What If Recognition Worked Like A Viral Product - with Ali Linz
Product Led Growth Leaders · 2026-06-04
65 / 100
…We put some AI, and I know your show is about product-led growth.…
Work Is Not Finite: Staying Irreplaceable as AI Raises the Bar with Heidi Darling
Growth Activated · 2026-06-02
63 / 100
The PARTNERNOMICS® Show - Wes Bush: Episode 70, Founder & CEO of ProductLed
The PARTNERNOMICS Show · 2026-03-12
63 / 100
94 - How modern SaaS teams build scalable growth systems - With Alex Laventer
B2B SaaS Marketing Snacks · 2026-02-11
63 / 100
Bizcast: SaaStories - In Conversation with Moeed Amin, Founder & CEO, Proverbial Door.
SaaStories · 2021-12-28
62 / 100
Ep 33. Optimizing SaaS Product Development: Design Phase Mastery with Pete Ryan
SaaS Insiders Podcast · 2023-11-28
61 / 100
187 - Product-Led Growth Meets Agentic Selling - with Channing Ferrer
Product Led Growth Leaders · 2026-06-11
60 / 100
…But in a lot of product-led growth businesses.…
How Canva Built a Product Marketing Flywheel That Sells Itself
Product Marketing with Fexingo · 2026-06-25
60 / 100
…That's the core of product-led growth.…
AI's Role in Transforming Marketing x B2B Sales, with Mobeen Khan | Sponsored by SearchMaster
Marketing x Analytics · 2025-12-07
60 / 100
10 Years to $10M ARR: Lessons from Precoro’s Founder
The SaaS Revolution Show · 2026-01-22
59 / 100
How a Solo Dev Hit 10K MRR With a $0 Marketing Budget
The Indie Hacker Podcast with Fexingo · 2026-06-30
57 / 100
…That's a product-led growth tactic that costs him nothing except the foregone revenue for one month.…
How Notion Turned Templates Into a Growth Engine
Product Marketing with Fexingo · 2026-06-25
56 / 100
…Lucas: That's really the core of product-led growth.…
Your Partner Model Was Built for a Different Era with Alex Smith
Investible Partnerships™ · 2026-03-19
56 / 100
How Notion Turned Templates Into a Growth Engine
Product Marketing with Fexingo · 2026-06-26
55 / 100
…The template gallery is a perfect example of product-led growth.…
69: How we are multitasking while bootstrapping our SaaS startup
Our B2B SaaS Journey · 2026-06-22
49 / 100
Estée Lauder [Estée Lauder Cosmetics]
The Headstones & Microphones Podcast: Founder Stories · 2026-05-31
49 / 100
The Technical Foundations of Zapier's Product-Led Growth
Product Management Tech Brief By HackerNoon · 2026-06-24
45 / 100
The Power of Freemium - Lessons from Dropbox
SaaS Cast · 2023-03-25
30 / 100
SaaS That Sells Itself: Growth Without Ads or Cold Outreach with Tom Hunt (SaaS That App: Building B2B Web Applications)
Cash Machines · 2025-09-18
When Product-Led Growth Works, When It Fails, and What to Do Instead with Gary Gonsalvez
Spotlight on B2B Marketing · 2026-01-27
The Advantages of Serving the Little Guys with Andrew Stern
SaaS Scaled · 2026-03-31
The Emergence of the Chief Product Officer Function with Carlos Gonzalez de Villaumbrosia
SaaS Scaled · 2024-12-09
Becoming Superhuman: Rahul Vohra on AI, productivity, & the future of email
The SaaS Revolution Show · 2025-04-24
AI Won't Replace Product Managers. It Will Call Out the Ones Who Were Coasting.
Product Management Tech Brief By HackerNoon · 2026-07-02
We Grew Active Deposit Share From 27% to 40% - Then Growth Stalled
Product Management Tech Brief By HackerNoon · 2026-06-17
78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed
Market Mentors · 2022-10-18
63. Series 2 | Ep 26 Hiring and Building a Growth Team - A Guide for B2B Tech Companies, with Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia & HubSpot
Market Mentors · 2022-05-03
How Duolingo Turned Gamification into a Marketing Moat
Product Marketing with Fexingo · 2026-08-02
How Canva Democratized Design Through Product Marketing
Product Marketing with Fexingo · 2026-07-11
How Atlassian Killed the Sales Team and Won
Product Marketing with Fexingo · 2026-07-04
How Airtable Won Through Product-Led Positioning
Product Marketing with Fexingo · 2026-07-03
How Figma Built a Collaborative Design SaaS Platform
Business Models Explained with Fexingo · 2026-07-29
How Airtable Won Spreadsheet Users Without Being a Spreadsheet
Startup Stories with Fexingo · 2026-07-12
How Canva Built a 40 Billion Design Empire Without Salespeople
Startup Stories with Fexingo · 2026-07-28
How Atlassian Built a Billion Dollar Company Without Salespeople
Startup Stories with Fexingo · 2026-07-27
How Figma Won Collaborative Design by Targeting Engineers
Startup Stories with Fexingo · 2026-07-23
How Airtable Won Spreadsheet Users by Making It Visual
Startup Stories with Fexingo · 2026-07-23
How Superhuman Built a Premium Email Client by Charging Thirty Dollars a Month
Startup Stories with Fexingo · 2026-07-07
The Story Behind Calendly's 20 Billion Dollar Calendar
Startup Stories with Fexingo · 2026-07-06
How a Bootstrapped B2B SaaS Hit 8 Figures With Zero Sales
Bootstrapped Business with Fexingo · 2026-07-08
How B2B Marketers Use In-Product Prompts to Generate Enterprise Pipeline
B2B Marketing with Fexingo · 2026-07-13
How a Startup Used a Single Integration to Land 10k Signups
Marketing for Startups with Fexingo · 2026-07-13
How a Single API Integration Landed a Startup 10000 Users
Marketing for Startups with Fexingo · 2026-07-13