#THEBIGLIFT · 2025-06-11 · 41 min
Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know personalisation is a cornerstone of any strong CRO strategy but let’s be honest, most brands are only scratching the surface. Sure, welcome messages and product carousels are a good start, but personalisation can (and should!) go so much further. Done right, it doesn’t just improve conversions. It creates experiences that feel meaningful, relevant, and human. It’s what turns one-time buyers into lifelong fans. That’s exactly what Webtrends Optimize and Conversio explored together in their latest video podcast. It’s a practical, insight-packed conversation about the real data you should be paying attention to, the experiences your customers actually care about, and how to move beyond the usual tactics into something genuinely powerful.
Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?63 / 100
Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?
Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**!
Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand
Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth?