Why Marketers Should Care About Reddit and How to Leverage It, with Sam Perry

Episode notes

Reddit is now one of the most powerful drivers of AI search visibility. For B2B marketers who don't yet know how to leverage it effectively, the channel is both an untapped opportunity and a real risk. In this episode, Sam Perry , Director of Client Relations at PANBlast , explains why jumping into Reddit with promotional intent backfires, how karma and credibility are the keys to brand participation, and why long-term engagement builds credibility in the communities your buyers live in. He also shares how marketers can identify the right subreddits to interact with and turn the channel into a meaningful source of traffic and influence. If you've been telling yourself your brand needs to figure out Reddit, this is where to start.