Perplexity

…It was like, at the time you had like perplexity, which at the time was like one of the early movers and you're like, that's like a web index plus ai.…

…So you're, there's no point in really covering that stuff that has near 100% consensus, especially when AI mode is the future, when people are migrating to perplexity and clawed and HGBT and et cetera.…

…I think we were at a dinner@legalops.com a few months ago and I was really struck by your wide breadth of knowledge across the gen landscape from chatgpt to Gemini to Perplexity.…

…So there's actually a percentage ⁓ that is predicted, so that's also in itself a of an interesting one, to drop, right? As consumers shift to, for example, ChatGPD, perplexity in AI platforms, there's actually a percentage of organic search traffic that it might be predicted to drop.…

…How AI assistants like ChatGPT, Perplexity and Google AI are changing who gets discovered, trusted, and ultimately purchased from.…

…The first way, and a lot of people do this, believe it or not, um, they just guess, right? Like, so they basically have a Perplexity ChatGPT prompt.…

…So you can think about all the big LLMs, whether it is Claude, GPT, Perplexity, Gemini, name your favorite.…

…I can do an equation around that, assign some value and move on, right? You're bringing up the right point, which is when it comes to being found in chat, GBT or Gemini or Perplexity or Claude it's very different right, in that all of those models look at different information and the tracking is much harder.…

…Help me with messaging, help me with positioning, um, competitive research and like perplexity, right?…

…What do you want to use it for? Because the answer may actually be Chachiputte or Claude or Perplexity, depending on what it is that you do.…

…Um, with AI search, what happens is you're essentially adding in another layer onto top of that, where you're thinking also about how you're visible in things like ChatGPT and Gemini Claude Perplexity Deep seek all of these different tools, um, and how you're, and you're essentially adding another relevance layer on top of, on top of your SEO layer.…

…They might be inside of perplexity.…

…I use perplexity for very specific, specific things, and I just use those projects a lot.…

…kind of traditional SEO that ensures your career, site content, storytelling, job postings are all structured to be discovered and surfaced by AI powered search engines like the ChatGPT, Gemini, Perplexity.…

…The research that we did was essentially I went to DA DOS and I said, hey, guys, can we, like, look at how many people are performing a prompt session on chatgpt and Perplexity and Gemini and Copilot and Claude versus how many people are searching on Google and Bing and Yahoo and DuckDuckGout?…

…actually does a disservice to good prompt engineering, but where we are shifting, we're not fully there yet, is the memory of all the major LLMs, all the major AI engines, ChatGPT, Gemini, Claude, Perplexity, they're all constantly expanding.…

…So today we are talking to scrunch about AI search monitoring and how brands can improve their rankings in chat, GPT, perplexity, etc.…

…Next up, Meta opens its ad system to Claude, ChatGPT and Perplexity with the Meta Ads MCP server and MetaCLI.…

…We definitely have to discuss that whole crazy perplexity angle at some point.…

…I'm saying that, but it could be perplexity icon.…

…SEO, which still continues to be important, but increasingly customers are looking at chat GPT for information, looking at Gemini, looking at perplexity.…

…So people are sitting there learning, you know, Gemini, Google Gemini, ChatGPT, Perplexity, et cetera.…

…Are you one of those people who are, like, super polite in in like, when you're talking to Chat GPT or, like, Perplexity or AI models?…

…As more users turn to ChatGPT, Google AI Overviews, Gemini, and Perplexity for answers, visibility is no longer only about where you rank.…

…Then once you start to scale it up and say, okay, I want to do this for Google Maps, Apple Maps, ChatGPT, Perplexity, Copilot, Graphics, Grok, I mean Gemini, AI mode, AI overviews.…

…is geo? And our mission for this deep dive today is to unpack exactly what generative engine optimization actually is, why traditional Google search is losing ground to AI agents like ChatGPT and Perplexity, and you know, most importantly, the actual mechanics of how you can avoid becoming a digital ghost.…

…And for us right now it's really to come up with that first concept and then initial draft and then also too like we tap into Perplexity a lot to look at competitor insights.…

…the comms world right now is that when I go and speak in front of peers, panels, marketers, and I tell them, and I say, look, we're creating content with Claude and ChatGPT and with Gemini and with Perplexity and with Notebook and we're using kind of all these tools together and then we're doing an automated flow that is still people slash automated within it and Canva.…

…Thomas is pioneering how brands track and improve visibility across generative AI platforms like ChatGPT, Google AI overviews, perplexity and the new discipline, generative engine optimization.…

…In fact, the most widely adopted tools are those that anyone can pick up, chatgpt or Perplexity or any of these sort of language based chat, uh, based tools.…

…Perplexity has its own, uh, David Quaid SEO: No it doesn't Vlad: Okay.…

…The only big shift we've seen in terms of channels due to AI is a shift in search, moving away from Google to chat and cloud and perplexity.…

…In this episode, Jordan breaks down what business leaders need to know now that tools like ChatGPT, Gemini Claude, Perplexity and Google AI overviews are becoming part of the buyer's decision making process.…

…And this is true for whether you use Chat GBT or Claude or Perplexity.…

…You know, first to myself and to them, are we being used by AI, not just ranked by Google, but like, are we showing up in results for ChatGPT, Gemini, Perplexity, Claude, et cetera, and not just being ranked by Google in like search results, because as we all know, we now have AI that is kind of our search engine.…

…I think one is the shift from candidates starting their search on either Indeed or Google or LinkedIn to starting their searches on ChatGPT perplexity or whatever AI version search bot of their choice that they choose to use for their job search.…

…So when an AI tool, and we're talking about ChatGPT, Gemini perplexity, Claude Grok, Microsoft Copilot, there's loads of them.…

…So I'm getting people that are coming direct to Green Banana SEO, um, because they're finding me in chat now inside of Google Analytics you can see if someone has clicked you from Chat GPT or Perplexity or Claude.…

…Like, people are not getting the most out of tools like Claude and chatgpt and Perplexity and Gemini or whatever, the tool doesn't matter.…

…I like using ChatGPT for general questions, perplexity anytime I need like additional sources that Google may not have unearthed.…

…Right now, Perplexity, OpenAI, Gemini, and others are pushing their standards to retail and say, open your doors and accept this uh uh standard so that we can come in and really, yeah, we can pull all your products off the shelves with live…

…Like you used ChatGPT01, you use the latest version of Claude 3.5, you use perplexity.…

…Um, and so tools like ChatGPT, Perplexity, Google's NotebookLM, all of those sorts of tools can be used to collate all of that in a way that means you don't have to sit researching clients for hours on end.…

…funny you say worry because, I mean, I think it is a bit of a big kind of ass, kind of a bit of an unknown for some people, but, you know, at the very core, like, we're all using ChatGPT, Gemini, Perplexity, Claude, whatever it is to, you know, be a research assistant, be a thought partner, just talk to about Whatever it is, personal and professional.…

…uh, Gemini, ChatGPT, Claude, Perplexity.…

…That is Generative Engine Optimization, um, that's really trying to optimize for the platforms ChatGPT and Perplexity and uh, Gemini, all of those LLMs, um, where you're cited and you're included in responses.…

…They're partnering with OpenAI Perplexity, a lot of those big tech companies to mainly have that their tech is integrated onto the systems.…

…Uh, uh, how a brand is mentioned or referenced or recommended in the different AI platforms like ChatGPT, Perplexity, Gemini and others.…

…It's like I have a staff of people now, you know that I pay very little for, you know, in terms of what it cost and you know, perplexity is my IT department.…

…215 00:09:58,320 - > 00:10:00,240 SPEAKER_02: I get asked all the time on stage why do I use 216 00:10:00,240 - > 00:10:01,840 perplexity and why do you use Otter?…

…so I think the interesting thing that ad people or paid media strategists are thinking is, well, winner ads going to start coming back, you know, when are they going to start showing up in chat GPT perplexity, um, or these AI overviews?…

…With, whether it's ChatGPT, Claude perplexity, et cetera, Gemini, do it because you're not gonna break anything.…

…So like, even my wife and I were talking, you know, and we were talking about one of the big players in AI right now, like ChatGPT, Anthropic Perplexity, all those things.…

…this as a channel for their marketing efforts until a year ago when we all learned that Reddit had become one of, and some even measured as the top cited website by LLMs like ChatGPT and Claude and Perplexity and so forth.…

…For deep research, I'm still going to Chat GPT, and I'm actually using Perplexity quite a bit for deep research because that's perplexity's purpose built for that, right?…

…you guys put in place when it comes to AI, things like that? So we actually have an MCP server that we're going to be launching, and that kind of sits between the user and your open AI, Chai GPT and perplexity, and looks at the data you're sending.…

…Or maybe for you it's Claude or Perplexity or something else.…

…Marketers don't understand a lot of different things like the AI chatbots or ChatGPT or Perplexity and Gemini and how all these things actually interact with SEO.…

…So with things like Google, Amazon and Now even with AI and ChatGPT and apps like Perplexity, you really want to make sure that your product stays stands out specifically for your customer.…

…are people for my sector or people interested in my product or my service, what are they asking the AI tools? Because really, whatever they're asking the different AI platforms, Claude, ChatGPT, Perplexity, Grok, Gemini, doesn't matter, that is what you should be building your marketing around.…

…So I think for diversity sake, I'll use Perplexity.…

…But the challenge came with AI is there are multiple LLMs, there is ChatGPT, there is perplexity, there is copilot, there is Claude AI overview and now there are tons of other like LLMs specialized in Leapseek in Europe Mistral like different, different LLMs in different regions.…

…So think things like Google's search engine, um, their generative, uh, experience that they have on their chat, GPT perplexity.…

…Uh we are very focused all of marketers to appear in this kind of searches on Google AI search on ChatGPT, uh on Perplexity.…

…Gemini, Perplexity, Claude, like, you name it, right?…

…peaker B: You open up ChatGPT or Perplexity or Google's AI overview mode, and you just type in the way real human beings actually speak.…

…But then I started playing around with perplexity and wove that in.…

…You're asking Chad GPT or uh, Perplexity or Google AI mode to just give you the best option.…

…peaker I: Yeah, started off with Chat GPT, moved to Claude and Perplexity now and really like Gemini for images, image creation I guess chatgpt but like once every two weeks, not regular.…

…There's large language models, LL and MS, such as, you know, Claude Gemini and Perplexity ChatGPT, that sort of thing.…

…peaker B: Perplexity is the first.…

…And so one of the things that I'm kind of leveraging for that is due to my Expertise with using AI tools like ChatGPT or Gemini or Perplexity, is I'm um, leveraging that for market research.…

…When you see perplexity computer and OpenAI and ChatGPT basically offering Plaid where you know, they can pull in, meaning the consumer can pull in or the business can pull in their financial data into those environments.…

…They're asking Gemini, Claude, Perplexity, and other AI platforms questions they used to ask Google.…

…So perplexity is where I would start.…

…peaker B: They are using perplexity to research complex purchases.…

…And then you've got perplexity bringing up the rear and then uh, bing or whatever they're calling their, their thing, they're in disarray.…

…And AI tools like ChatGPT, Gemini, Perplexity and Grok are really good at presenting opinions as facts.…

…And then Perplexity is slightly different .…

…Now to connect it all into this one today is probably computer over on, um, perplexity to connect it all up to that and have it give you an analysis and then go and fix things for you.…