Julian Goldie - Harnessing AI for Explosive Growth in AI SEO Content Creation

Speaker A: Foreign.

Speaker B: So as we kick off the conversion show, um, you can, you can see no where. Our guest today is Julian Goldie, who, if you've looked at his YouTube page, we're talking we're about to break 300,000 followers. Is that correct?

Speaker A: That's right. That's right. Nearly there.

Speaker B: So, Julian, welcome. And where. What should people search to find you on YouTube? If they're just listening to this podcast right now and they're going to pull you, Pull your name up.

Speaker A: Yeah, so if you type in my name, Julian Goldie, AI on, on YouTube, my name's not AI, but Julian Goldie.

Speaker B: He is a person here. We're not to that point quite yet, but we're going to find out in this episode where we are today and what tools Julian's using to grow his own audience and then, uh, you know, not just his clients. So let's. So, yeah, so YouTube.

Speaker A: YouTube, yeah. Type in Julian Goldie and then AI. And on there you'll, you'll see a bunch of videos, come up with the newest tutorials and all the AI tools we're using to grow our business.

Speaker B: So when Julian's name first came up for me as a guest, I, I do my research. And I noticed that one right off the bat that Julian is on the edge of leveraging AI tools to run his business. And like I said, not just his clients. And when I first started looking at your initial videos, I noticed that your AI, uh, your newest AI videos actually have 10 times more views than your older videos, your, your traditional SEO videos. What's changed in the last few months with your own viewership and how.

Speaker A: Yeah, so, yeah, that's a great question. Essentially, when we, we were previously like a SEO channel, so we purely focused on SEO search engine optimization. And one of the things about SEO is like, the demand of SEO videos versus AI videos is like maybe there's, there's 10 times more demand for AI stuff because, you know, you're reaching a B2C audience as well as B2B. And also it's quite niche. Right. A lot of people don't even know what SEO is or aren't interested in watching on YouTube videos about it. And so one thing that we switched over the last 12 months really was going from SEO videos on, you know, how to do link building or how to do keyword research and these sort of very niche topics. And we actually switched to doing videos about AI tools and, um, the latest AI updates, for example, like, let's say ChatGPT and the new ChatGPT 5 update. But we would talk about SEO inside those videos. And so it was like, pretty much the same content, but we switched the title and the introduction to something much broader. And that just helped grow our audience, like 10x. And one of the reasons for that was like, we, we realized that if we, you know, the more people that share the content, more people that watch it, the more love the algorithm gives it. So if we create a video about SEO, it gets less shares, it gets less likes, it gets less reach, which means that our channel doesn't do as well. But if we create a video about AI and we still talk about SEO in the videos, it's basically the same video, but we change the topic, then we reach 10 times more people, it gets more shares, more likes, our audience grows, our revenue grows on YouTube, and, um, we still reach the same people, but we also reach other people too.

Speaker B: How AI is impacting your specific channel or industry?

Speaker A: How is it impacted?

Speaker B: Yeah, so that's the, that's that model you. You recognize. Um, exactly.

Speaker A: Yeah, exactly. Yeah. And the reason for that was like, I mean, back in the day, you know, I've been doing YouTube for about four or five years now, but, like, when I first started, our videos would get 200 or 300 views when we were talking about SEO. Now when we do a video about AI, we can easily get like 10,000, 20,000 views within 24 hours on some of our videos. And it's literally the same video. It's just talking about something wider.

Speaker B: Uh, and so as I look at your videos, what are your most popular videos right now when it relates to AI and SEO? Can I actually draw on a second question here? Where are we today with Colin aio, and what are you calling the new co?

Speaker A: Okay, yeah. So, I mean, in terms of the videos that do well, what we seem to notice is that, uh, there's some tools that are way more in demand than others. Right? So, for example, if I create a video about ChatGPT these days, it doesn't really get that many views, you know, over the last couple of months. Whereas if I did that 12 months ago, it was doing really, really well. Whereas, if, for example, if I create a video about NotebookLM, which is kind of like a tool from Google for creating audio and video and sort of customized AI around a certain video or source that does 10 times better. So notebook LM is really hot. Uh, perplexity. A lot of people very interested in as well. ChatGPT, not so much Claude, not so much as well these days. So those, those are Some of the tools that are trending in terms of the new aio, right? So like optimizing for AI search engines and trying to rank inside AI search engines, we found that it's quite similar to traditional SEO. So for example, like ChatGPT, they were actually found out this year in their rankings. You know, when someone searches, let's say, best keywords for streamers, like those sort of keywords, ChatGPT was actually using Google's API for ranking their searches. And so like, the results are very similar. There's a few different, few different things that I'll come on to in a second. But the traditional sort of SEO model of keywords to find in low competition keywords that people are typing into Google written content around those keywords. So like a blog post or uh, product page or whatever your competitors are ranking for already, and then creating backlinks, which is just a clickable text from one website to another. And you know, these are kind of like votes to say your content is good. Those three things, keywords, content, backlinks still work really well whether you're ranking inside Google or inside ChatGPT. But there's one thing that's changed, and that one thing is that it's now easier than ever to create content across multiple platforms. So, you know, if you were having, if you had a manual human writer a few years ago, before AI really became mainstream back then, you could only really create one blog and that was it, you know, and it would be quite time consuming to create social media posts for it or a video about it and that sort of thing. These days, I mean, for example, for our business, we have 49 different distribution channels for social media. 49, 49, 49. I mean, like, even for blogs, like we, if we create a blog about one topic, would create that, uh, blog in five different variations across five different platforms. And it's very, very easy. It's the same amount of work. And the difference here is like, it's so easy to create many different mentions of your brand across all these platforms. So when the AI searches for you, it has more data points and it pulls in all these different sources from all these different social media platforms, which helps you rank higher. So it's basically like you're, you're doing more branding.

Speaker B: And as we talk about multiple platforms and the age of content with SEO and aio, is that where we get into which AI tools you're leveraging to get this content onto different platforms? And I hearing you talk about, one question I have for you is with AI, I know there's. I saw one of your posts on AI videos. I think on LinkedIn you were experimenting with having an AI bot use your voice. Like, I was like, that looks weird. And then I realized you were talking about. Great. Is that you could create a video and have it in every language and then host it up in multiple different sites, globally, in different languages, and now start getting. And actually have it get consumed.

Speaker A: Yeah, yeah, that's it. So, I mean, on YouTube, actually, they introduced a new feature this year called auto dubbing. So if you're. If your channel was illegible, and I think it's like after a certain amount of views, then the AI will actually translate your video and give people the option to switch between languages. So, like, if you check out my latest videos, you'll see them available in, like, Spanish or German or Tamil, all these random languages that obviously. How did you say.

Speaker B: Sorry, stepping back, did you say. What triggers YouTube to allow that? Is it a number of views?

Speaker A: I think it's like. Yeah, I think it's after a certain number of videos or views or something like that. I'm not 100% sure on that. Yes, it's. They don't do it for all channels straight away, but it just comes as a feature later.

Speaker B: So. So part of today is I'm trying to understand how Julian's done this and pull some, you know, little knowledge nuggets. Um, and we also have, you know, the other, uh, entity that you have is your AI profit boardroom, which, what's, what's going on there. You have all your YouTube views, all that content, and then you have this whole other channel. What is the AI profit boardroom?

Speaker A: So the AI profit boardroom is a community on school that we have to help people automate their business and grow their revenue with AI. So all of the systems. And I'm, um, I have to, I have to constantly experiment with the latest AI tools, figure out what's working, figure out what's, what's not working, and then basically systemize that for my own business. And then I take those systems and I give them as kind of like swipe and deploy systems for the business owners in there. So, for example, like, we create AI, uh, videos every day on YouTube. And then what we actually do is we broke that down into a process, systemized it in the fastest way we know possible, and then gave it to our community as well. And then they can basically steal that from us and grow their own business with it. Same with, like, Twitter, you know, we reach 7 million people a month on Twitter and the automations that we use for Twitter we actually put in today our profitable as well. So it's really about creating a community where we're all learning, we're all growing together. You know, we have lots of coaching calls inside there. We have a community where you can share and build together and we have all my best systems as well. And everything that I learn I just share inside there. That's kind of what motivates me to keep going and testing and trying to see what's cutting edge in the industry.

Speaker B: It's also how agencies are adapting as well. In today's marketplace, every business is trying to figure out how do we adapt and today and, and leverage these tools. The I love that you call it Twitter still.

Speaker A: Oh yeah, I'm old school. I'm showing my age now.

Speaker B: Yeah, uh, um, I couldn't get. So I had to get back into Twitter X, whatever because it's like what's in, what's out. X is back in for like D2C brands are on X. And so you have to have, you know, exposure there. Obviously Reddit given SEO, you what percentage of ChatGPT's data is coming from Reddit these days?

Speaker A: It's a decent percentage because they actually have a partnership with Reddit. So like Most of these LLMs, not just you know, even um, even Google have a partnership with them as well. So it's like Most of these LLMs are being trained on data from Reddit.

Speaker B: For better or worse, Reddit is a emerging beast. I recently, two years ago finally got on Reddit. Maybe it was three years ago, but I started actually having to post on there. Maybe we can step back because you're working with, you're presenting all this stuff to businesses and even like with just, you know, we're looking to implement a lot of this stuff ourselves. It's overwhelming. What, where do you start? Where's the, what's the foundational starting point? For anyone listening that's like, okay, we need to get into the modern age of SEO and maybe I don't want to hire an agency to do it. Like we can do it or I'm starting, I have a startup, there's two of us, I'm doing all the SEO. What, what should I do? Where should I be looking?

Speaker A: Yeah. So I think the fastest, most efficient way is to look at where you're spending your time right now. So for example, just for a week, try and figure out, okay, what's the one thing that if I automate would save me? You know, 40 hours or more per month. Right. Because we as entrepreneurs or, you know, if you're running a business, you're probably spending most of your time on, on one or two things. So, for example, for me, I was spending four hours a day creating YouTube videos. And so when this, this automation came along where I could automate videos and, and quickly publish them, my team could create them without me. Then all of a sudden I'm saying, you know, four hours a day, which is, um, you know, obviously 120 hours, ah, a month.

Speaker B: Right.

Speaker A: And, and so like, I would look at, okay, where am I spending my time? And then based on that, what can I automate? What system can I implement? You know, it can be as simple as set a timer, uh, write down what you're working on every 15 minutes, and then you could do that for a week. But probably within one or two days you're going to figure out, okay, I'm wasting all my time on this one thing that I could easily automate and just start there.

Speaker B: I'm hearing video as probably a key word in our conversation today. I've always been video first. Would you say video is a cornerstone of, um, anyone's strategy with whatever they're doing right now?

Speaker A: Yeah. I mean, for our business, for example, it's the engine that powers everything. So if we create one video, we'll create many different pieces of content from that. But also, you know, if you compare traditional writing, whether that's a blog post or a post on X, it doesn't create as much trust as video. I think video is kind of like the bridge between being in person and writing a text or that sort of thing. And so it creates a lot of trust. It converts really well. And also, like, if you look at, you look at the biggest brands in the world, like Joe Rogan or someone like that, he'll publish three hours a day at least of content that's video of him and someone else. And when you have that much content going out and people spend that much time with you, it creates a lot of trust, which leads to conversions later.

Speaker B: Is hey, Jen. J E G E N Is that your latest video editing recommendation, what you said?

Speaker A: Yeah, exactly. So, I mean, if you want me to break down the AI process for using video, basically we'll, we'll come up with a topic based on what's working for a lot of our competitors. Then we'll create the script with AI, usually using Claude. AI. Claude is like the most sentient and humanized for writing content. I think you agree with that. Yeah, Claude is great. So that's stage two is writing the content with Claude. From there, we'll generate the video with hey Gen. And Heygen, uh, actually uses a cloned version of my voice because it integrates something called 11 Labs. So 11 Labs can clone your voice and match it perfectly. And then heygen create the video and it syncs them both together inside hey Gen. So that's stage three. And then the final stage is just editing and quality controlling that content before you put it on YouTube.

Speaker B: Questions? Script with Claude. I find this m. I'm, um, experimenting with genspark too. You can create a presentation, but I, I oftentimes find myself then tearing it apart.

Speaker A: Yeah.

Speaker B: And then I get in a tangled mess. How do you. When you get that script, how are you working that script in Claude? Are you just like, here it is, I trust it and just go with it, or are you giving it more prompts to, to get in what you're looking or what's that process like?

Speaker A: Yeah. So when the script creation process, basically we'll read through it and we have a rule that is like, only state the facts and tell the truth. And Claude, probably the number one thing that you're going to spot is like, it goes off on a crazy tangent and it tends to hallucinate and make things up. So those are the two things you want to watch out for when you're going through Claude and the scripting. You can, you can go back and forth with it, but the problem with that is like, it's going to rewrite the whole script. And if the script is like 2000 words, that's a lot of messing around. So typically we'll just cut out and filter out the bits that aren't correct or aren't factually correct, delete them, delete any of the weird stuff, and then we're good to go.

Speaker B: You mentioned words. Do you have a range you aim for?

Speaker A: Yeah. So typically we like our videos to be about 10 to 15 minutes minimum. Tends to be like, you know, when it's in that range, tends to do pretty well on YouTube. If it's just like five minutes, it doesn't seem to do so well. But obviously there's some outliers. And then about 2000 words translates into about 10 minutes of video footage. So if you want to generate 10 minutes, 2,000 words. If you want to generate 15 minutes, 3,000 words.

Speaker B: That's interesting you mentioned 10 to 15 minutes because doing a lot of projects around my house, I love YouTube. I use it for everything. Um, a lot of DIY projects and the ones that are three minutes, you know, might get you what you need. But someone that has a 12 to 15 minute one, you know, they've kind of done start to finish, you know, it's more, there's more depth to it. Obviously it's longer, but generally it's, it's more like I said, video trust invested time into it. Uh, so we've got Claude. Hey, gen. 11 laps. That correct?

Speaker A: Yeah, 11 laps. Yeah. This is very good. Ah, at uh, cloning voices and emulating voices.

Speaker B: I'll put all these links in the description to anyone listening. Let's talk cost. What you're investing yourself into achieving this. Each one of these is a monthly fee platform. Probably what, 20, $50?

Speaker A: Yeah, exactly. Uh, I think Hadrian is about like 20 to $50, I think. 11 labs. With 11 labs you're using the API, right? So you're using the API from 11 labs inside Heygen. That can get a bit more pricey. So it's like, I think it's about 100 to $150 per month. But if you're creating a lot of content obviously per video, that works out very cheap. And then also if you're on a budget, you can use some of the default voices inside heygen instead of using your own voice. So that's how you can cut down the costs.

Speaker B: I have a friend who's in education. They are at a private school that has international students and he said he handles marketing communication and he has the dean record a uh, video and then he translates it into all the different languages of the students families and then sends it out. Yeah, yeah. It's insane. Or maybe he doesn't even have the guy, he just does the script. I think that's, it's, it's okay. So that is how you, how Julian Goldie AI is generating not all, but some of your, some of your content and helping educate people to do that. So if I'm um, that's your video production. What about you mentioned the topic. You kind of help your, your, your clients understand what topics make sense for their business.

Speaker A: Yeah, that's it. I mean typically what AI is really good at is, you know, if you're creating these AI generated videos is coming up with news updates. Because for example, you can get these videos out very, very quickly when the news is breaking and trending. Which means that if you're creating a lot of content about news, then number one, it positions you as an authority, number two, you can quickly get it out without burning yourself out because you're using AI. And number three, it tends to be more high volume, right. So you can get more views on that video than you typically would if it was something evergreen that everyone is creating content around. So that's the way that I would look at it. And then when it comes to finding those trending topics, there's two ways that I like to look at it. Number one is looking at our competitors. So we have a list of like 15, 20 competitors. And I think everyone in their industry knows who the competitors is when it comes to YouTube. And so you would just look through the list, scan it through. Each day takes about five or 10 minutes, and you see which videos are performing the best, which topic ideas are performing the best.

Speaker B: Right.

Speaker A: Because your competitors already tested the good ones and the bad ones. And so you save that time, you figure out, okay, what's working for them and then go off and do that. And then over time what's going to happen is you'll figure out there are some topics that do better than others. So for example, for us, I was saying that the Notebook LM videos do really well. Perplexity videos do really well on our channel. And so we know, right? Okay, if we publish a video about the new update on that, it's going to do 10 times better than if we do, uh, a video about the new ChatGPT update. And so, like just by testing and creating more content, which you can do easily with AI, you then get a feel for. Okay. These topics are always going to pop off every time that we create a video about it.

Speaker B: That's why you're getting up at 4am each day.

Speaker A: That's more productivity thing. But I mean, it probably helps with breaking news too. Yeah, I mean, actually to be fair, like at this point, we're at the point where, you know, my team can create the content and I trust them enough to go off and do that without me, which means that, uh, I don't really touch the process. The main thing that I would do is look at, okay, what's performing well, what's not performing well, and why is that? You know, is it the editor, is it the script? Do I need to quality control the content more? But just figuring out, okay, what, you know, what are the trends right now and how can we keep growing this

Speaker B: channel, this relate to someone in E commerce.

Speaker A: Yeah. So let's say you're in E commerce, right. And let's say you're in the spiritual niche, for example, right. You're selling maybe spiritual jewelry or something like that. So if you have an E commerce store, obviously you want to funnel traffic to your product pages. And so what you can do is you can create a video around something that's trending inside your niche, right? So you look at your competitors, let's say you're in the spiritual jewelry niche. You look through everyone who's competing with you, everyone who's creating spiritual content and um, what's working for them. Once you find out, okay, these videos are performing the best out of all the channels that we've checked. And that should take about five to 10 minutes. Once you've set up, then you're going to go on to Claude and say, right, here's the topic, here's what we're going to talk about is the writing style and the tone of the voice that I want. And there's, you know, there's a lot more complexity to the prompt, but that's, that's essentially what you're doing. And you just say, right, okay, create like a video of a great hook, value driven information in the middle and naturally lead that to the product that I want to sell, right? So let's say for example, you're selling, um, I don't know, bracelets that have been blessed, right? You're in the spiritual jewelry niche. So you would say, okay, create this video about how um, to improve your luck in Life, add like 5 different points about actionable ways you can do it and then naturally lead to. By the way guys, if you want to buy some spiritual jewelry, we have a 10% discount code link in the comments description. Um, and then you have that CTA that drives traffic to your product page. And, and so it's quite easy and Claude is very good at like connecting the dots. So you can quite easily write the hook, write the script and then lead that naturally to an upsell.

Speaker B: And then once you have it produced, you mentioned you have 49 channels. The average retailer is going to have their Facebook, LinkedIn, Instagram. Um, are you then taking that content across all your channels?

Speaker A: Yes, at least.

Speaker B: Another question would be, are you sharing it out from your YouTube or are you actually uploading and posting it to these different channels?

Speaker A: Yeah, it depends on the channel. So for example, if the channel is okay with including links, then we'll include the link. Right? So for example, if you look at school, school is a great platform for sending traffic, right? Because algorithmically, if you post a link to a YouTube video, algorithmically, people are still going to see that post, right? It doesn't matter if it's got link Inside it or not send it to another platform. If you did that on Twitter, uh, X, or if you did that on Facebook, Facebook's algorithm is going to mark you down like nobody will see it if you have a link inside there. And so that always tends to be better to upload the video natively to the platform. X is the same. If you publish a video natively, it's going to get far more reach than if you publish a link.

Speaker B: The um. School. What? What Hell School.

Speaker A: So School is a community based platform. It's kind of like a Facebook group, but it's more simplified I would say. It's kind of like I don't know if any, anyone watching this podcast follows, uh, Alex or Mosey, but Alex Hormozi basically partnered with School. And uh, School is a platform where you can build communities you can join and it's quite easy to monetize that as well. I mean if you're an E Com firm, for example, like you were saying before, you could have a community of people who are interested in spiritual stuff and then you can send links to your product funnels as well.

Speaker B: I've never heard of this. I just pulled up with the K S K O O L. I will check it out. Are you reckon you're a fan of. Fan of School?

Speaker A: Yeah. I mean for example we started a school group uh, about 12 months ago. Already has like 34,000 members inside there and is great because they've sort of built it for the business owner. Right. So for example, if you're using Facebook, Facebook is not favoring the entrepreneur at all, it's favoring the customer. They just want to keep people on the platform, which means that it's going to be very difficult to sell stuff through there.

Speaker B: Right.

Speaker A: And if you look at Facebook groups in general, the reach is dropping all the time. And then if you look for example at LinkedIn, like LinkedIn groups, there's, there's no, I don't know anyone who uses LinkedIn groups or LinkedIn communities.

Speaker B: Right.

Speaker A: But if you go on school, these are some of the most active communities online that I've ever seen and it's absolutely amazing. Yeah, yeah. They actually have an algorithm where everyone in the world competes and you can improve how active your group is and you boost your rankings in the algorithm, which means you'll get more members from the platform itself.

Speaker B: When people search for communities that uh, AI Automation Society. 176,000.

Speaker A: Yeah, yeah. There's some big groups.

Speaker B: Is this going to be the next tree house?

Speaker A: I think it's it's something like that. I mean, like, I think it's, it's one of the most exciting social media platforms in the world. Most businesses are not taken advantage of. I mean, I would much rather go to school, for my information, than something like a Facebook group or a LinkedIn community.

Speaker B: Oh, you're. That's where AI Profit Boardroom is.

Speaker A: Exactly.

Speaker B: I was in my memory, my. My browser memory. Interesting.

Speaker A: Okay, well, the other cool thing about it as well is like, you know, you were talking about Ecom before. It's quite easy to set up affiliates inside there. So literally affiliates are enabled by default. And it's like people can get their affiliate link within 1 to 2 clicks. The great thing about that is, like, you can generate a lot of affiliate sales from your community if they love your community. Which means, uh, you can grow without relying on YouTube or relying on Facebook ads or whatever you feel.

Speaker B: Maybe we'll, we'll finish up with, you know, I'm here in, in the US in just north of San Francisco in the Bay Area. Um, such a bubble. You're in Thailand. Do you feel like you're exposed to different communities of technology that we don't see here? You know, like WhatsApp versus texting. Everyone here thinks texting is a global thing. It's like, no. Everyone uses WhatsApp. Um, yes.

Speaker A: I haven't used text in years, for example. We use it for our business. But I mean, me personally, I haven't used text for years. And then the other thing that I know is like, when I'm in the UK, for example, it's very difficult to meet people who are running a business like me. You know, like it's, it's just not that easy to integrate with people unless you're living in a big city like London in Thailand. A lot of the best entrepreneurs that I know personally will move over here and it's quite easy to connect with them. You know, there's lots of easy ways to connect with these entrepreneurs who you learn, they learn, obviously your network is your net worth. And so like, it's such a fantastic place for that. I don't tend to meet many Thai business owners, but a lot of foreigners will move here because they have the freedom to live and work anywhere in the world.

Speaker B: Yeah. You think sms? Do you hear a lot about sms? Because here we have Attentive Klaviyo. Postscript. What's your view on the SMS market? When will the US start shifting out of dependency on texting?

Speaker A: It's a great question. I've Never really thought about it, honestly. Like, we. You do use text for generating more sales calls. So for example, like, if people opt into our email list, they also put in their phone number and then we'll occasionally blast out like text that say, you know, if you, if you want a free AI strategy session, comment. Yes. And we'll set them up with a call. So I haven't really seen a drop in reach or volume and it tends to be one of the channels with the highest open rates. Does get pretty expensive once you start scaling, but it's a great place to reach people quickly. You just. I mean, one of the other problems with scaling as well is like, you have to be careful with time zones. Right. So if, if you're blasting out automated text and it's. It's 4am in Thailand and you're not awake like me, like that could be troublesome.

Speaker B: Yeah. I was chatting with adam Tuttle from ActiveCampaign. He went to Australia for three years, four years, and he really, he learned their culture of like, of one. You don't send texts on the weekend in Australia. You know, no one. They don't work on the weekends. You have to respect that. And um, then all the different time zone breakdowns. Julian, I, I personally got some really good nuggets of knowledge here. I hope the, the audience did too. We mentioned your YouTube channel. Uh, you just mentioned a free AI audit. Is that something still going on or where can anyone who's interested go? Go to check out more?

Speaker A: Yeah. So I can, I can give you the link to put inside the description if you want. If someone is typing it in, you can just go to Julian Goldie.com and you'll see a link at the top to. To book the aim for free.

Speaker B: Awesome. Well, thanks for hopping in, man. Really appreciate it.

Speaker A: Appreciate it. Great questions. Thanks so much.

Speaker B: Yeah. All right, well, have a good day there.

Speaker A: All right, Cheers.

Speaker B: All right, take care. Thanks a lot.

Speaker A: Thank you.