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Reddit

A guide to the best B2B podcast coverage of Reddit - the shows and 26 episodes that go deepest, ranked by substance, not downloads.

Reddit is emerging as a critical channel for B2B marketers navigating decentralized SEO and AI-driven discovery. Episodes cover leveraging Reddit for founder-led sales, understanding how social platforms function as decision engines, and practical tactics from operators like Sam Perry on building brand authority where audiences actively research solutions - particularly as LLMs increasingly cite and reference community discussions in their outputs.

Best shows on Reddit

Best episodes on Reddit

  1. Decoding AQ with Ross Thornley Feat. Matt Charney - Recruitment and Marketing

    DECODING AQ · 2025-08-12

    85 / 100

    …One actually is old school, which is Reddit.…

  2. AI for Growth: Lessons from Leaders Philip Cripe

    AI for Growth: Lessons from Leaders · 2026-04-01

    79 / 100

    …Funnily enough, Reddit works really well for getting found.…

  3. Why entrepreneur Alexis Ohanian is doubling down on women’s sports | Leadership Next

    Leadership Next · 2025-12-02

    78 / 100

    …peaker C: The co founder of Reddit, but now so much more.…

  4. Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delaney, CEO Primer

    The GTMnow Podcast · 2026-06-17

    77 / 100

    …Nobody creates an account on Reddit or Meta with a work email, you get like a 2%, 10% hatch rate.…

  5. Employer Brand in the Age of LLMs with Duarte Mendonca (Director, Talent Acquisition at PayPal)

    Hiring On All Cylinders · 2026-05-28

    77 / 100

    …are sourcing from places where they have appropriate schema, where it's easy for these LLMs to digest the information and parse what's true, amplify things that are getting upvoted, which is why Reddit right now is roughly about 40% of the data being pulled for these LLMs.…

  6. Founder-Led Sales: From 2% to 20% with 10-Hour Custom Demos

    The SaaS Podcast · 2026-05-14

    76 / 100

    …peaker B: For the first two years, they couldn't close a single customer, so they spent their time on Quora and Reddit answering questions from people they were trying to sell to.…

  7. How to Create User-Centric Content | With Crystal Carter

    The Strategic Marketing Show · 2023-04-18

    76 / 100

    …For instance, if you're thinking about some of the forums like Quora, Reddit, or other Q&A forums - if you're seeing people regularly asking a question, you can reply with a sort of summary and then you can say, “And I've gone into this in much more detail in this piece of content, in this…

  8. From Google to GPT: How Search Actually Works in 2025

    Experts of Experience · 2025-10-22

    75 / 100

    …You got like Pinterest, you've got Reddit, you've got Instagram, you got TikTok, like where people are finding content and searching things.…

  9. SPECIAL SERIES ==> 🚽 The AI Hacks We Actually Use <== | BATHROOM Break #114 COLLAB: The Marketing Millennials + Do This, Not That

    Do This, NOT That: Marketing Tips with Jay Schwedelson · 2026-06-29

    73 / 100

    …I might add a little flavor to it and, like, I like to always add, like, do some extra research on, like, Reddit and, like, the social platforms of what questions people are asking, common questions about my industry on there, because I feel like a lot of people go to Reddit and Quora and ask s- some questions and review sites to…

  10. Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP5

    The paid media lab · 2025-11-19

    72 / 100

    …Whether that's the big players such as Meta, TikTok and Microsoft or the more niche platforms like Reddit and Pinterest.…

  11. Homegrown Employer Branding for AEO & GEO

    Rec Tech: the Recruiting Technology Podcast · 2026-06-29

    68 / 100

    …And then another thing before we, before we continue on is also our Reddit.…

  12. How to Get Your Brand Cited by LLMs

    Content Logistics · 2026-04-06

    67 / 100

    …So that will be things like Reddit and Quora forums, social media, LinkedIn posts, YouTube videos from time to time.…

  13. BeanCast 819: Bringing People Together

    The BeanCast™ Marketing Podcast · 2026-06-29

    64 / 100

    …How do you generate them? Um, very much led by the whole Reddit group and how they are talking about their.…

  14. SEO Isn't Dead, It's Decentralized

    Small But Mighty Agency: How to Grow Your Agency · 2026-07-01

    63 / 100

    …They're asking ChatGPT, reading Reddit threads, checking local Facebook groups, scanning reviews, directories, a LinkedIn profile, and AI generated answers before they ever land on your website.…

  15. How to Never Run Out of Content Ideas (Even in a Tiny Niche) | S2 Ep32

    Coffee Social · 2025-10-23

    61 / 100

    …You could also use Google Trends, you can use Reddit, any of those things will also give you ideas.…

  16. #76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora

    B2B Agility with Greg Kihlström™ · 2026-01-13

    60 / 100

    …More recently, as an example, we've been investing in getting our data and audiences, including uh, curated into Reddit as an example.…

  17. Why Marketers Should Care About Reddit and How to Leverage It, with Sam Perry

    SaaS Half Full · 2026-04-28

    59 / 100

    …Reddit all of a sudden is now known as the best place that your brand can be to get cited by a ChatGPT or a Google AI overview or a Claude.…

  18. How a Solo Dev Hit 10K MRR With a $0 Marketing Budget

    The Indie Hacker Podcast with Fexingo · 2026-06-30

    57 / 100

    …Lucas: The second channel was Reddit.…

  19. Read, Listen & Filter: Thinking clearly in the age of AI with Booking.com's Corina Bordeianu

    Shiny New Object · 2026-06-30

    57 / 100

    …I have a Reddit experiment where definitely people are using a lot of uh, text and we know already how to talk to users online to Reddit users.…

  20. The US banned Anthropic's Fable 5 release, but the numbers don't seem to care

    Equity · 2026-06-19

    56 / 100

    …And Internet users absolutely hate this, right? Like, they despise having to provide their personal information to have an account on Reddit or something like that, right?…

  21. Listener mailbag: How AI and Substack are changing affiliate marketing

    The Modern Retail Podcast · 2026-06-27

    56 / 100

    …But one thing I learned is that ranking, depending on who you're talking about, I mean obviously ChatGPT is going to differ from Gemini etc, is that, um, the big one is Reddit.…

  22. Suno adds watermarks for AI music spam | Google Maps books hotels

    Machine Learning Podcast · 2026-08-06

    50 / 100

    …With Gemini, AI moderation is not always perfect and recently it has hit Reddit, discord and Tumblr on false positives.…

  23. Answering the Answer Engines: The Future of Search

    The Rethink Marketing Podcast · 2025-07-22

    47 / 100

    …And with AEO, I'm thinking about, okay, how can I go get content of mine on Reddit, on Forbes, on these other platforms?…

  24. Social media is your new decision engine with Vladimer Botsvadze

    The Curiosity Current: A Market Research Podcast · 2026-06-30

    46 / 100

    …So when someone searches on TikTok, on Instagram, Reddit, YouTube, they are often not looking for best answer in an objective sense.…

  25. #491 Asking London B2B Marketing Questions (SEO, SaaS, LinkedIn, & More)

    Breaking B2B · 2026-07-06

    43 / 100

    …So I'll go into Google, go into Stack Exchange or subreddits and then get answers there.…

  26. Reddit with Natasha Jen

    A Change of Brand · 2024-07-16