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Why entrepreneur Alexis Ohanian is doubling down on women’s sports | Leadership Next

Leadership Next · 2025-12-02 · 30 min

0:00--:--

Key moments - from our scoring

Substance score

58 / 100

Five dimensions, 20 points each

Insight Density11 / 20
Originality12 / 20
Guest Caliber14 / 20
Specificity & Evidence13 / 20
Conversational Craft8 / 20

Alexis Ohanian, Reddit co-founder and venture investor, explains his shift from tech into women's sports entrepreneurship at the Fortune Global Forum in Riyadh. Over the past five years, he's invested in Angel City Soccer and launched Athlos, a professional women's track and field competition featuring elite athletes like Gabby Thomas, Sha'Carri Richardson, and Tara Davis Woodhull. The competition debuted in Times Square in October with approximately 4.5 million viewers and major brand partnerships including Tiffany, Toyota, Cash App, and Instacart. Ohanian is building a full F1-style league launching in 2025 with meets across global capitals, aiming to maintain year-round momentum for women's track and field rather than the current four-year Olympic cycle. He credits Serena Williams - his wife and fellow investor in women's sports - with validating the opportunity through the WTA's pay equity model established by Billie Jean King. Ohanian also discusses his investment thesis on community building, his 776 venture fund, and emerging concerns about AI-compromised social media and the "dead internet theory."

Key takeaways

  • →Athlos doubled prize money from $30,000 to $60,000 and attracted 4.5 million viewers by creating year-round professional opportunities for elite female track athletes who previously had income only during Olympic years.
  • →The WTA's pay equity structure pioneered by Billie Jean King created the conditions for generational talent like Serena and Venus Williams, proving that investment in women's sports generates measurable revenue and brand value.
  • →Ohanian's F1-style team format for track and field will mic up athletes and focus on storytelling between events to build fan engagement, unlike golf's traditional whisper-only culture before TGL launched.
  • →Most engagement on social media platforms is now compromised by AI-generated content or bot accounts, with bad actors buying moderator accounts to manipulate community discourse and SEO rankings.
  • →Billion-dollar women's sports teams are within reach in the next five years due to existing infrastructure around athletes with massive social followings and tier-one brands actively seeking alignment opportunities.

In this episode

  1. 1Alexis Ohanian's Multiple Roles as Founder, Investor, and Parent
  2. 2Women's Sports Investment and the Athlos Track and Field League
  3. 3Lessons from Serena Williams and Tennis as a Model for Women's Sports
  4. 4Building Community as a Competitive Advantage
  5. 5The Dead Internet Theory and AI's Impact on Social Media

Mentioned

RedditInstacartCoinbaseAngel CityAthlosNWSLTGLSerena WilliamsAlexis OhanianGabby ThomasSha'Carri RichardsonBillie Jean King

Guests

Alexis Ohanian

Topics in this episode

RedditCoinbaseInstacartAthlos (women's track and field league)Angel City Soccer (NWSL team)776 venture fundSerena WilliamsBillie Jean KingWTA (Women's Tennis Association)TGL (Team Golf League)

Questions this episode answers

What is Athlos and when did it launch?

Athlos is a professional women's track and field competition that Ohanian launched in April 2024 and held its first televised meet in Times Square in October 2024, featuring elite gold-medalist athletes like Gabby Thomas, Sha'Carri Richardson, and Tara Davis Woodhull.

How much prize money did Athlos offer and why did Ohanian double it?

The traditional women's track prize money was $30,000 for first place, which Ohanian doubled to $60,000 for Athlos because most professional track athletes cannot earn a living on prize money alone, making it necessary to establish Athlos as a tier-one competitive option.

What viewership did the Athlos Times Square event achieve?

The October 2024 Athlos meet in New York drew approximately 4.5 million viewers and featured major brand sponsors including Tiffany, Toyota, Cash App, and Instacart.

How is Ohanian's F1-style track league different from the current Olympic model?

Unlike the Olympics which happen every four years, Ohanian's full league launching in 2025 will have three meets annually in major global capitals, with athletes competing in a team format similar to NCAA structure while maintaining year-round sponsorship and viewer engagement.

What is the dead internet theory and how does it relate to social media today?

The dead internet theory posits that most social media engagement is AI-generated or bot-compromised rather than authentic human interaction, with bad actors buying moderator accounts on subreddits and platforms using AI to artificially inflate product endorsements at scale.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

11 / 20

There are genuine pockets of substance - the subreddit manipulation via moderator account purchases, the 'dead internet theory' applied to SEO, and sports-as-verifiable-human-social-network framing - but these are diluted by significant small talk, the Riyadh welcome segment, the pancakes anecdote, and a lightweight lightning round that adds almost nothing.

their way to win at SEO now is to buy out moderator accounts for an entire subreddit
the platforms that will endure are the ones that can have verifiable humanity

Originality

12 / 20

The framing of sports leagues as future verifiable-human social networks that bypass the 'Zuck tax' is a genuinely fresh take, and the subreddit manipulation case study is original and specific. Most of the women's sports investment thesis, however, has become a well-circulated narrative and is not particularly contrarian at this stage.

it's ironic that you have to pay the zuck tax to reach your own fans
there is a view that... why are we even building things that hack a solution for human brains, when we should just have robots talking to robots

Guest Caliber

14 / 20

Ohanian is a legitimate practitioner - co-founded Reddit, early-stage investor in Coinbase and Instacart, bought an NWSL expansion team, launched Athlos with named athlete shareholders - but the conversation's surface-level format prevents him from displaying the full depth of his operational knowledge.

I started talking to the very fastest women in the world. They took my calls, I took notes, asked them a lot of dumb questions
I bought the domain back, I want to relaunch it. But building it from first principles in the age of AI

Specificity & Evidence

13 / 20

The episode contains a notable number of real figures and named examples - $1M for Angel City, $30k prize doubled to $60k, 4 - 4.5M viewers for Athlos NY, NWSL buyout estimate of $10 - 15M, Boom Aerospace supersonic ban lifted - though several forward-looking claims (billion-dollar team, F1-style league cities) are left vague.

it was the third league of its kind in the U.S. the first two had shuttered... probably a decade ago, 10, $15 million probably, to buy the NW
instantly became the biggest, uh, prize money in the history of the sport, just because I doubled the top prize

Conversational Craft

8 / 20

The hosts ask mostly scene-setting and transitional questions rather than probing follow-ups; claims like a 'billion-dollar women's team in five years' and vague AI agent bearishness go completely unchallenged, and the lightning round is a missed opportunity for sharper interrogation.

Where are your priorities at right now? Give us a taste
I am so sad that we are coming to the end of our time here because I feel like we barely scratched the surface

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker A77%
  • Speaker B11%
  • Speaker C9%
  • Speaker E2%
  • Speaker D1%

Most-used words

women29sports29best16first16tech16league14back12world11social11bread11money10team10american10sport10community10underrated9

Episode notes

Alexis Ohanian is a tech entrepreneur and investor whose enterprises have shaped the internet as we know it. He co-founded Reddit and, as an investor, has backed household names like Coinbase, Hubspot, and Patreon, among others. He is the Founder and General Partner of Seven Seven Six, an early stage venture capital firm. Now he’s reshaping the world of women’s sports. In 2020, he co-founded the NWSL Los Angeles expansion team, Angel City, and this past May he bought an eight percent stake in Chelsea Women. He joined Leadership Next to talk about investing in women’s sports, why he and his all-star wife, Serena Williams don’t work together, and why the next wave of technology will focus on human community.

Full transcript

30 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: In America, you know, the ball don't lie moment is in the revenue, the dollars. And you'd be laughed out of a room for saying people don't care about women's tennis because the money says you're an idiot. That's wrong.

Speaker B: Welcome to Leadership Next, the podcast about

Speaker C: the people and trends that are shaping

Speaker B: the future of business. I'm Diane Brady.

Speaker C: And I'm Kristen Stoler.

Speaker B: And this week, Kristen, one of my favorite people to interview. Alexis Ohanian. Yes.

Speaker C: The co founder of Reddit, but now so much more. He is all about, uh, investing in women's sports. We interviewed him at our Fortune Global forum in Riyadh. Um, and he told us a lot about, you know, expansion of women's sports, not only in the US but globally and in the Middle east, too.

Speaker B: Well, and let's just, you know, level set. One of the reasons I think he's so interested in women's sports is he has a much more personal connection now with Serena Williams, who's also investing in this area. And he has been an investor. This is a man who's been very successful with Instacart, um, Coinbase, you know, open doors. So as an investor, he's very successful. He's a man to watch. And of course, he's an entrepreneur.

Speaker C: He is. I think one of the most interesting things he told me that week when we were there is that he believes we're going to see a billion dollar women's team within the next five years. He is very excited. He launched this new women's track and field competition, Athlos, which just took place in Times Square in October. And he is confident that women's sports is just around the corner from being as profitable as men's.

Speaker B: So he talks about that. He talks a little bit about his own leadership philosophy, which has changed over the years. And he also talks about some of the activism that he's done. I knew him originally from his battles over net neutrality, Internet freedom. Obviously, we're now at a whole new dawn of what's going to be happening with AI so we got into that as well.

Speaker C: Some spicy hot takes, too.

Speaker B: Yeah, very much so. So I really enjoyed this conversation with Alexis Ohanian. I hope you do too. And we'll be right back after the break.

Speaker D: Cities are home to the majority of the world's population and account for 80% of global GDP. That makes the health and sustainability of our cities critical to creating a prosperous future. And of course, business has a role to play. Jason Garzadis, the CEO of Deloitte US is the sponsor of this podcast and he joins us now. Jason, great to see you.

Speaker E: Um, great to see you, Diane. Thanks for having me.

Speaker D: So how should businesses play a role in creating more vibrant and sustainable cities?

Speaker E: It's clear to me that their health of cities is inextricably linked to businesses viability and success. I think it starts with an awareness or a recognition of that mutually, uh, dependent, um, reality. I think the how is around collaboration. It's bringing to bear, uh, the capabilities of businesses to support cities to renewal and innovation, to understand the criticality of Citi's role around economic prosperity, uh, innovation as well as cultural exchange.

Speaker C: Jason, could you give us some examples of successful urban transformation projects that have been driven by these innovative business practices?

Speaker E: I'm proud to say that Deloitte, back in 2023, we started, uh, an effort called yes SF, um, here in San Francisco, where I, I live. The launch of yessf with other, uh, business collaborators has brought together, uh, our competencies around, um, stimulating interest amongst innovators to bring sustainability and technology innovation to benefit the city itself.

Speaker C: Excellent. Well, that sounds like a very cool project. Thank you so much for sharing it with us.

Speaker E: Thank you.

Speaker B: Thanks, Jason.

Speaker C: All right, Alexis, thank you so much for joining us here at the Fortune Global Forum in Riyadh.

Speaker A: Thank you for me having. Having me.

Speaker C: Of course. So I want to start with. You are wearing so many hats these days. Your founder investor.

Speaker B: I thought you were going to compliment his suit, actually wearing so many hats,

Speaker C: uh, and a nice suit.

Speaker B: Thank you.

Speaker C: Yeah. Your founder investor, your owner, your dad.

Speaker A: Yes.

Speaker C: Where are your priorities at right now? Give us a taste.

Speaker A: I mean, literally this week. My priorities. I'm not being the best dad, but I promise my girls, papa's coming home Friday. There might be pancakes for dinner. You know, you gotta, gotta spice things up when you've been out of town for, for a week. So, um, look, I'm spending all my time on the business side, Building 776. And that's this venture fund that I seeded with my own capital. We also have outside investors and we're ranging. We're investing in everything from Mr. Beast and Stoke Space to Angel City and women's sports. So a little bit of everything. And, uh, every now and then I get to pretend like I'm a founder because of one of our incubations. And that's my most fun thing.

Speaker C: Once a founder, always a founder, though, I think.

Speaker B: Yeah, I think it goes back to your roots. You know, this is your first time in Riyadh. It is I want to talk about that a little bit. What's your impression? I know it's early days. Early day perhaps.

Speaker A: Yeah, literally.

Speaker B: And what, what brought you here in the first place?

Speaker A: Well, you know, I, I've been in the region for a minute. Uh, I started doing business with the Emiratis probably a decade ago. So I've spent a lot of time there in the Emirates. And probably in the last five years I started to see more and more of my peers from tech coming over here, raising money here, spending time in Saudi. And you know, I was hesitant at first, honestly. And one of the things, uh, especially in the last five years that I've had a lot of success in has been emerging sports and specifically women's sports. And for all that work, you know, which is very intentional work, it's, I believe, going to be, you know, billion dollar businesses that I'm building, but also things that I'm obviously very proud of. Uh, for the two girls who are watching, you know, why papa has to go leave to go do work, I want to be for a great reason. And so for all of that, I was hesitant. I wanted to make sure that when folks were inviting me out anywhere that there's this sort of alignment. And I have to give credit to Princess Rima in particular the ambassador, the Saudi ambassador, the literal ambassador of the United States. And Princess Rima has done an amazing job. Every time I've met with her, she's just very earnestly talking about not just the things she wants to do, but the things they are doing to help just bring about a lot of the progress that we'd love to see all over the world, but especially here. And uh, so she's been an incredible ambassador, literally and figuratively for the kingdom. And it was thanks to her that I said, all right, you know what, it's time. I really want to, I want to see this for myself. And I've had such a warm welcome. Again, only a day in, but had such a warm welcome here and excited to spend the rest of my week.

Speaker C: Well, you don't look jet lagged at all. You're doing great.

Speaker A: That's because of the coffee I'm hiding under the table.

Speaker C: Um, so bringing us to Atlas then, which is your professional, uh, women's track and field competition. Tell us about that. When did it start? Why did it start? We want the full, full story.

Speaker A: You know, I, I first got into sports, and women's sports in particular about five years ago when I Rage tweeted about how undervalued the industry Was. And in particular, women's soccer, women's football. And I proceeded to spend a million, about a million dollars to buy an expansion in the NWSL Angel City, now the most valuable in the United States. And I saw an opportunity because every four years, especially in the US we celebrated soccer, but it was women playing it. The Women's World cup was a much bigger deal because the American men are not very good. Um, and that disappeared, though, outside the World Cup. And I said, well, this doesn't make sense because tier one brands, tier one audience, all this stuff happens every four years and then they disappear. They're the same athletes. Why can't we have this year round? And what I should have done was buy the league. I didn't.

Speaker B: And so you say that so casually. What you should have done is buy

Speaker A: the league, honestly, five years ago, 10, $15 million probably, to buy the NW in dire straits. It was the third league of its kind in the U.S. the first two had shuttered like it was in a bad situation. So I got a second chance because the Olympics were coming up. And I looked and I said, okay, what are the most popular sports here that again, have a legacy of American excellence, especially among the women, and that disappear in between track and field? Lo and behold, legacy of American excellence, especially the women. And a, uh, fantastic product, really engaging, really engrossing, top viewers. And then it disappears. And so, uh, last April, or actually probably a little earlier, I started talking to the very fastest women in the world. They took my calls, I took notes, asked them a lot of dumb questions. Announced Athlos in April of last year with Gabby Thomas, instantly became the biggest, uh, prize money in the history of the sport, just because I doubled the top prize. And, uh, we've now come back around. A year later, we had another meet in New York. Great brands like Tiffany, Toyota, Cash App, Instacart, and I, I think now the numbers are in about four, four and a half million viewers for that event. And we're launching a full league. Think like F1 for track and field next year. So we'll have three meets. I can't say all the places. Obviously, we're coming back to New York, but major, major, major global capitals. To have the fastest woman in the world compete for great prizes and, uh, and really make this sport into something, you know, that is not just once every four years. And, and to align around teams, you know, if you think Mercedes versus Ferrari in Formula one, I want you to think when you're thinking Athlos, Nike versus Adidas, hypothetical. And uh, and so we're working towards that end and really capturing what I think is, uh, an energy that just dissipates immediately after the Olympics and it shouldn't.

Speaker C: What is, I'm curious, when you spoke to the athletes, can you tell us a little bit about who you spoke to and what they were saying that they really wanted that they don't have currently.

Speaker A: So the big three who are now also shareholders in this league. So Gabby Thomas, Sha' Carri Richardson and Tara Davis Woodhull, all gold medalists, very well decorated. Really. The best. The best. And massive social followings, which, as the Reddit guy, Social following equals attention. Attention equals brand dollars. Right. If you have those eyeballs, you can sell to brands. The biggest thing they asked for was investment. Uh, honestly, like part of it was in the form of prize money. So $30,000 was the top prize. Before Athlos, we just doubled it. Like I said, it was only $60,000. Which, it's real money. But if you think relative to a

Speaker B: sport like tennis, some of these others

Speaker A: professional athlete, most of these athletes can't make a living on the prize money alone. So that was an easy way to at least be established as a tier one option. And then, you know, a lot of the other things they wanted were a kind of modern structure around, you know, the storytelling of their sport. And so our job is to be a very tech forward league in that we have to tell the story of these women every minute they're not on the track so that people will care. And, uh, if you think about the Olympics, you may not know a name like Gabby Thomas until, if you're an American a few months before the Olympics, and then the marketing comes out, the storytelling comes out, and then they do a great job of that. But we have a chance. These athletes are so dynamic, they're so natural on social media. We have a chance to tell their stories better and more often to a bigger audience all the time. And then this fun team format is going to be interesting because, you know, you're putting athletes that are normally competing individually into a team format. This already exists. The NCAA does this. So a lot of these athletes. So, uh, sha' Carri Ram, lsu, you know, you're used to competing in your individual sport, but you get points on behalf of your team that can win the championship. So we're taking inspiration from existing infrastructure and saying, hey, well, what happens when these athletes are not just the very best in the world, but they're also mic'd up on the sidelines cheering for the Best to do it. And so when Tara is doing her long jump, I want the camera to cut back to her team screaming their faces off for her. And. And I saw this firsthand in another league, this one that I seeded, um, TGL and I bought the first team in that league. This is Tiger and Rory's golf league, team golf league. And we saw these guys. Um, so our team is the Los Angeles Golf Club. You know, these are golfers who, you know, they have personalities, but the sport historically really tries to whispers. Yes, it is. Exactly. And these guys are really discouraged from being too energetic. Right. Whereas if you were out doing a round of golf with them just on a random Saturday, they'd have a great time, be much more energetic. So part of the job of the league and our team was just helping get the guys more comfortable, being miked up, being their full selves. By the end of the season, they're screaming their fist, pumping their trash, talking. And again, if we can take the golfers the PGA Tour and make them an entertaining primetime sports product, I'm not worried about miking up these athletes of track and field.

Speaker B: You know, as you're talking, Alexis, about what you're building. The hallmarks of success to me are reminiscent of tennis, you know, because Billie Jean King was the first to create an equal perks for women in tennis. You know, obviously your wife, um, Serena is both a star and an entrepreneur herself. I'm just curious, did any, in terms of any thinking that she brought to this or anything that you've witnessed that you felt this is what's gonna make it important for women to compete? I know we're talking about something that's once every four years, but still, you're creating an ongoing fan base for this

Speaker A: 100% look, you know, it's interesting. Serena actually, when I first told her I was investing in women's soccer and starting a team, she actually tried to talk me out of it, in part because she had lived. Right. She'd lived the other side of being an athlete in this sort of sports and women's sports system. And like you said, the WTA is one of the best. Right. Because of Billie Jean King.

Speaker C: Mhm.

Speaker A: You had pay equity. Absolutely right. Because of that pay equity, you had a couple of girls in Compton decide they wanted to devote their lives to tennis.

Speaker C: Right. That.

Speaker A: That's literally the reason. So without Billie Jean King, you don't get Serena Venus. But without Serena and Venus, you don't get generational talent that then takes the sport out of country clubs and makes it One of the most popular sports in the world, certainly in the United States. And it created a stage where you could have excellence. It. Then again, because these tournaments were all at the same time, they could say, all right, fine, we'll market the women too. Then you get this amazing talent that grows the game in such a big way.

Speaker E: And.

Speaker A: And in America, you know, the ball don't lie moment is in the revenue, the dollars. And you'd be laughed out of a room for saying, people don't care about women's tennis because the money says you're an idiot. That's wrong. And so that existing and then having a front row seat to that, obviously married to her, was the validation I needed to think, well, okay, if it works in tennis, why not these other sports? And with soccer for an American audience, there's no concept of American soccer excellence that is not female because the men are not excellent. So I can market excellence all day long. Right. Even if you don't watch. I never watched the sport, but I knew who Mia. Uh, Mia Hamm was. I vividly remember Chastain scoring that penalty kick, beating China, tearing off her shirt and screaming and like, oh, like those cultural moments of excellence meant I can market this sport to an American audience and have them think, oh, sure, this is the best. And I think, similarly, there's an opportunity here with track and field. Flo Jo. There's a whole history of excellence in American women's track and field. And, uh, I think it's just a hell of a place to build. So I'm excited.

Speaker C: It's interesting that you say Serena challenged you, because I feel like, you know, a lot of the people we talk to who are husband and. And wife duos who are in business together, it can be hard to work.

Speaker A: Oh, that's why we don't. We don't work together.

Speaker B: Really? Do you.

Speaker A: Oh, 100%.

Speaker C: Okay.

Speaker A: It is very church and state, really. I mean, part of it is because I'm such a competitor.

Speaker C: Yeah.

Speaker A: I want to be the absolute best at what I do.

Speaker B: Yeah, you don't want to crush your wife.

Speaker D: That's not good.

Speaker A: I know. I don't m. I don't want her, like, for me.

Speaker B: She'll crush you.

Speaker A: No, I'm not worried about that. The. The. The reality is, like, I have so much of a will to be the absolute best. And. And even as I've been investing in women's sports again, it's been very important to keep a church in state because I want people to know. No, this is me, like, I am this damn good at investing that I can do it if it's seating, Coinbase or Instacart, or I can do it starting Angel City or Athlos, like, I'm that good. But having her as someone who has achieved literally the best of the best, as great as I'll be as a founder, as great as I'll be as an investor, I'm never going to be the Serena Williams attack. And so it's incredibly liberating to have someone as a partner who knows what it takes to be undeniably the best at what they do. So we never have that. There's never that fight of, like, why are you working so much? Right? There's a deep understanding of what it takes to be the best, but there's also a very clear church and state boundary where it's like, you know, every now and then I, I learned the hard way that I shouldn't give unsolicited advice to my wife. And the first couple times I'm like, babe, like people ask me, people will sometimes pay me a lot of money just for like a 10 minute phone call, and I'm just giving it to you for free. But, uh, that did not work.

Speaker B: Good luck saying it to your daughters too.

Speaker A: I stopped that one, so I rolled that one back.

Speaker B: Look, we're talking right now about what you're doing in the present. I'd like to remind people what shaped you. Uh, talk a little bit about the genesis. I mean, obviously I know you through Reddit y Combinator. I mean, what got you into tech in the first place? Because you're not, you're not a classic story. You weren't somebody who was taking apart radio and boom, here we go.

Speaker A: No, I mean, I. Look, my parents made one very good decision, was they spent a lot of money getting me a computer, a 486SX that they had no idea what to do with. Um, they just, you know, saved up a few thousand dollars and gave it to me and said, just don't break it, and if you break it, you got to fix it. And that was in middle school. And that, that put me on a very different trajectory. Um, but I was always just like an okay programmer. But what I had was, ah, a grit and a resolve and a work ethic. That helped a lot. And I did just well enough in school to get into uva. I applied early decision, which helped me a lot, but I wasn't, I was not an Ivy League kid, I wasn't a Stanford kid. I remember on the UVA application, there was a question, you had to check a box if you were a legacy. And I remember asking my mom, again, what's the legacy? I asked her, I was like, what does legacy mean? And my dad was like, well, if we don't know what it means, we better not check it.

Speaker B: Yeah.

Speaker A: And so that gives you a sense. I mean, my, my mother, her highest level education was a ged. Um, and my dad went to a hippie school in Ohio called Antioch. Um, so we were not a prototypical tech CEO type family.

Speaker B: But you build community. That's one motif, I think, throughout your career.

Speaker A: Yes. And that's what's made sports so easy to transition into. Because if you could convince strangers on the Internet to bond over something as inane as like, stapling bread to trees, which is one, uh, example of a Reddit community that's actually pretty popular. You know, building community around a fan base around sports is easy. Right? Because we already have an understanding of the power of community in sports. It's online, it's offline. So it's definitely been a cheat code. And I think that theme will continue for my whole career.

Speaker C: What do you think community looks like in the age of AI right now? And how's that going to change?

Speaker A: It is. I mean, I've already been outspoken on this with the, uh, dead. Not my theory, but the dead Internet theory. This idea that most of the content we consume on social media is actually botted or pseudo AI. So basically fake. And I'm not the first one to bring it up. And I think it's more clear than ever that most of the engagement you see on most social media platforms is in some way AI. Uh, right. It may not be literally a bot posting it, although there's plenty of that. It may be content that has been in some way compromised. So a human account that's been using AI to draft at scale, lots of endorsements of a product. I mean, I've heard Strategies founders even a year ago telling me that, you know, their way to win at SEO now is to buy out moderator accounts for an entire subreddit. It's like, let's say you're making a, you've got a bread maker. This is not the real business, but let's say you have a bread maker

Speaker B: that you then staple a tree. But go ahead. This all comes back to cards, circular.

Speaker A: You, uh, you, you build this, this amazing bread maker. You then go to the moderators. The most popular bread making subreddit r breadmaking, you buy those accounts from those moderators let's say there's six of them. Once you've bought all six of those accounts, for actually a shockingly small amount of money, you now own the subreddit and so you can never be removed as the moderator community.

Speaker C: Terrifying to me.

Speaker A: And then every day you seed articles that talk about, oh, I just did this great recipe, here's how I made this bread. And oh, by the way, the Fortune bread maker is the best bread maker in the, in the world. And because all of these platforms are being scraped by alums now, you've got very, very high value content showing up in results. And so this has been going on for probably the last year, year and a half that I've known about it. So if I found out about it was definitely happening before then. So at some point more and more people are going to realize just how compromised much of social media is. And to answer your question about community, I think the platforms that will endure are the ones that can have verifiable humanity. Uh, which is easier said than done unless you're willing to scan your retina. Uh, and, and, and, and I think that will be this next wave of social. I think it has to be, um, because at a certain point if you've lost faith in, you know, the bread making community, to have truly the best advice about bread making, you know, uh, you're going to need to go somewhere else for your bread making recipes. Today the best release Valve has been in the group chats. And I don't know if you've seen it, but my, uh, group chats over the last year and a half have gotten more active than ever. And I think for early adopters in the tech community, that is the alternative. Right? A hundred person group chat is not the most helpful. It's pretty unwieldy. And so I think it's only a matter of time until someone figures out whatever that next wave of tech is for everyone else when they realize just

Speaker C: how dead do you want to lead it? Do you have any ideas?

Speaker A: I've been looking. I mean we're meeting with founders around it, but believe me, I would tell you, if we've invested as a shameless promoter of our portfolio, I would have told you, but I haven't seen it yet. Uh, it'll probably use AI in the right ways to help. You can imagine actually. Well, okay, So I did resurrectdig.com with my buddy Kevin Rose. I remember that was our old rival back in the day. And so Kevin had come back to me about six, nine Months ago and said, hey, look, I bought the domain back, I want to relaunch it. But building it from first principles in the age of AI. So what does that mean? How do you use AI to summarize the sort of the laziest first version of it is, you know, so that you have something in front of you every morning that actually summarizes all the things you'd care about wanting to read.

Speaker D: Right.

Speaker A: Or how do you take these tools and do the work of a moderator Instead of spending 90% of their time, like doing garbage like janitorial work, like spam, spam, spam, having them direct the robots for the AI that does that work at scale? So how do you make that job better? So I think we're going to see ways that I will help solve this problem that they've. That it's created. But human community, I've never been more bullish on. And I think sport is an interesting wedge in. Because we do have the power to actually build a kind of social network. You know, I've said this to the folks who run, I mean, the NFL, the NBA, the Premier League, the biggest leagues in the world. It's ironic. I don't know if that's the right word, but it's ironic that you have to pay the zuck tax to reach your own fans. Whereas if, you know, global football were a social network, soccer were a social network, it would be as big as Facebook. Fans of soccer. Right. So there is a unique way that because sports requires a proof of humanity, like if you buy a ticket for a match and you show up for the match, very high likelihood you're a real human. There's a chance that some of these more innovative leagues, and we're certainly trying this with Athlos, are going to be able to build a kind of social network in their league. Apps that are verifiably human and. And then five, ten years from now, as those become a really common place for people to socialize where they crave that human banter, um, does that become a whole nother layer of value for these leagues? Maybe we're betting.

Speaker B: Well, I think about net neutrality, the battles you have, and there's some. I see some similarities here. And so far as how concerned are you about the fairness factor, the ability to create this sort of startups that you created in this next iteration? You mentioned the Zuck factor, Of course, that's one.

Speaker A: It's look, it's real. I think there are little. Tech is always going to be such an important part of the Ecosystem. On the one hand, you can look at the stock market and see what is the magnificent seven. I don't do public stocks, but I

Speaker B: know there's magnificent 10. I don't know 20 now, I don't

Speaker C: even know the number, but there's a

Speaker A: handful of very, very, very valuable technology companies. They're going to likely continue to consolidate value and power. Um, and I think in any system, especially a free market, it's so, so, so, so important that there's always the ability for an upstart to compete and drink that milkshake. And I actually feel, I feel better than ever simply because the, the, the first signs of what this AI ah, revolution has done that we're seeing at the earliest days is founders are able to build businesses cheaper than ever, get to revenue faster than ever, software businesses and, and that alone is going to allow hundreds or thousands of new companies to flourish and thrive that wouldn't have started as quickly or easily as before. So I think the meta shift because of AIs, just the tech shift is going to help enable a lot of entrepreneurship. I do think, you know, this administration seems very, uh, laissez faire, like really wants to let the market flourish and do its thing and not be heavy handed on regulation. So I was an advocate for net neutrality in the spirit of regulation to create more opportunity. Uh, that is the type of regulation I like to see. Um, it seems like right now we are getting more innovation than ever. And even in areas where historically it's been very slow and bureaucratic, I'll give you an example, um, where early investors in a company called Boom Aerospace, which is creating supersonic jets, all right, they had their first successful test flight here in the United States, first time since the Concorde. Amazing stuff. There is a, or there was a law banning supersonic flight over the continental United States. It was antiquated, it was decades old. And with a tweet, the CEO Blake got the attention of the President United States. And I think in about 100 days you're going to have to fact check me on this. They got this silly law removed to now enable this innovation. And I have to say, look, again, I didn't vote for Donald Trump, but that was an instance where I have to, you know, call balls and strikes and give it a dub for America because it was an opportunity for an entrepreneur who saw a need, saw something that I'm certainly invested in having be a huge boost for the American aerospace industry. Uh, that was innovation being held up by a silly law that was decades old. And irrelevant. And so I think this is an amazing time, certainly for software founders, but even in hardware, aerospace, deep tech sectors we're interested in, we're seeing more innovation, more excitement, more fervor, uh, more ambition than ever. And I, as an American, I feel really good about that.

Speaker C: I am so sad that we are coming to the end of our time here because I feel like we barely scratched the surface on so much.

Speaker B: Give him a chance to do one word.

Speaker C: I thought I was going to my lightning round for you because I got it. I want to do underrated and overrated, both intact and in sports.

Speaker A: Okay, great.

Speaker C: So we'll start with. What do you want to start with? Tech or sports?

Speaker A: Uh, let's do sports.

Speaker B: Okay. All right.

Speaker C: Underrated sports for $5.

Speaker B: Yeah, go ahead, please.

Speaker A: Daily double.

Speaker B: Yeah.

Speaker D: All right.

Speaker A: Wait, is sports underrated or overrated?

Speaker C: Um, what do you think in sports is underrated?

Speaker B: And what do you.

Speaker A: What do I think?

Speaker C: I knew the answer.

Speaker A: Women's sports. Women's sports is still massively underrated.

Speaker C: Okay, okay.

Speaker B: Easy answer.

Speaker A: Yeah.

Speaker C: What is overrated?

Speaker A: Come on, what's overrated? Media deals. I think we're so for the big four, you're seeing these billion dollar media deals. Everyone's really hyped about that. Um, I do think something has got to give. The fan experience has become so fragmented. Right. And this is a version of what a lot of us feel with like, how many more subscriptions do I need to watch my favorite matches? So I think the market will correct itself here. Um, but again, it's all the more reason why you should be excited about emerging sports, because for all of us, our goal is make it as easy as possible to watch our content. So I feel bullish for the emerging folks, but I'd say, uh, the hype around the sort of big four, those big media deals is overrated.

Speaker C: All right, that's a good one. Switch to tech.

Speaker A: Sure.

Speaker C: Underrated.

Speaker A: Um.

Speaker B: Oh, Lord. Can you pick anything about portfolio?

Speaker A: I won't pick a specific. Um. Okay. You know what a fun one. This might surprise people. I think space tech is underrated.

Speaker C: Really?

Speaker A: And as valuable as SpaceX is, I'm not a SpaceX shareholder. Wish I were, though. If anyone's trying to, trying to, you know, unload a few shares, um, SpaceX is an incredible company. Space tech on the whole, though, is underrated because we are still satellites.

Speaker B: What's space tech? It's not obviously all this, anything that

Speaker A: goes up into space and ideally back, but not necessarily. I think the cost per kilogram, because SpaceX is the only game in town is still so prohibitively high. And usually it takes you 12 to 18 months to even just get on the rocket. That's still incredibly prohibitive. So I actually think the space economy is massively underrated because we're still seeing a world where it's just very expensive to do a lot of stuff up there. And as that price comes down, because we love competition again, the free market is going to drive prices down. SpaceX will get more effective, more competitors will show up, and you're going to see a whole other wave of entrepreneurs now building space tech companies that wouldn't have even a few years ago. And again, I need to stress this. I'm doing this and excited about this

Speaker B: because you're breaking the fourth wall there

Speaker A: because it will improve society and life here on Earth.

Speaker B: Now, you've got to go. We'll end on a negative that you'll probably turn into a positive.

Speaker A: So go ahead in tech right now. Um, what is overrated? I do think, uh, you know, okay, I'm weirdly bearish on. There's a lot of pitches right now around AI agents. So this idea of, hey, you can use some AI to kind of move things around on your computer, um, or on the screen. Excuse me. Uh, and so there are two competing schools of thought here. On the one hand, it makes sense. It's pragmatic to say, okay, we're going to teach AI to navigate around these UIs user interfaces that were designed for humans. But the sort of. The other viewpoint is, why are we even building things, things that hack a solution for human brains, when we should just have robots talking to robots? And so there is a view that

Speaker B: is agentic AI, robots talking to robots, isn't it? Um, you turn into a positive. That's great. That's very entrepreneurial. That's very.

Speaker A: But I think it will make it hard for a lot of these companies that believe their future is building those solutions when in n years, maybe five years, it just makes more sense to forego that and have. Have them talking to me.

Speaker B: Bet on Alexis Sohanian is the message of this. It's good to see you.

Speaker C: Thank you so much, Alexa.

Speaker B: Thanks for joining.

Speaker A: I love Fortune.

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