What is DECODING AQ's substance score?

DECODING AQ scores 59.4 out of 100 for substance and ranks #698 on The B2B Podcast Index. That puts it ahead of 34% of the B2B podcasts we rank and #65 of 103 in HR. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.

Is DECODING AQ worth listening to?

DECODING AQ is ranked on The B2B Podcast Index with a substance score of 59.4/100. See the five-dimension breakdown above to judge whether it fits what you're after.

Who hosts DECODING AQ?

DECODING AQ is hosted by Ross Thornley + Special Guests.

How often does DECODING AQ publish?

DECODING AQ publishes fortnightly, has 166 episodes, released its most recent episode on 2026-02-03.

Which DECODING AQ episode should I start with?

Our highest-scoring recent episode is "Decoding AQ with Ross Thornley Feat. Hannah Louise Shelton - Global Commercial Engagement & Knowledge Lead - dentsu" (62/100) - a good place to start.

#698DECODING AQ59.4 / 100Get badge

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DECODING AQ

Hosted by Ross Thornley + Special Guests

Listed under Business › Entrepreneurship, Education › Self-Improvement, Business › Careers

★5.0on Apple Podcasts · 2 recent reviews

DEVELOPING A NEW PLATFORM FOR CHANGE IN AN EXPONENTIAL WORLD. Conversations with special guests on their stories of adaptability. From resilience, grit and motivation, to stress, mindset and support from those around us. We explore the science and real-life experiences of adaption.

166 episodes · publishes fortnightly · latest 2026-02-03 · ~51 min/episode

Rank

#698

Substance

59.4

/ 100

Breakdown

Scored 2026-08
Updated monthly

HR rank

#65 of 103

Best B2B HR Podcasts →

Across the index

#698 of 1064

Substance

Top 66%

outscores 34% of the index

Why it scores where it does

DECODING AQ ranks #698 on The B2B Podcast Index with a substance score of 59.4 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and originality. A real senior practitioner at a 70,000-person global agency leading commercial engagement and knowledge, plus a side coaching practice - genuinely relevant operating role, though not C-suite or strategy-defining.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

11.0 / 20

A few useful operator nuggets exist (push vs pull learning, '60% is good enough,' 'people resist irrelevance, not change') but they're surrounded by long meandering reflections, personal anecdote, and repetition with little novel density.

“people people resist irrelevance, not change necessarily”

“60% can be good enough. You don't have to get to perfection here”

Originality

11.8 / 20

The 'resist irrelevance not change' reframe and treating herself as a human AI-agent conduit are mildly fresh, but most content (StrengthsFinder, coaching mindset, Hollywood gig-economy analogy, AI augmentation) is widely circulated L&D thinking.

“I am a version of an AI agent at the moment in the way I'm operating”

“people resist irrelevance, not change”

Guest Caliber

14.2 / 20

A real senior practitioner at a 70,000-person global agency leading commercial engagement and knowledge, plus a side coaching practice - genuinely relevant operating role, though not C-suite or strategy-defining.

“Hannah Louise Shelton, and she is the Global Commercial Engagement and Knowledge Lead at Dentsu”

“I'm also a coach outside of my work with Dentsu”

Specificity & Evidence

11.4 / 20

Very little concrete data - almost no metrics, dollar figures, timelines, or measured outcomes. The main specifics are company headcount and a couple of named tools/books; claims of 'better outcomes' go unquantified.

“it was about 70,000 globally”

“I discovered something called the Strengths Profile”

Conversational Craft

11.0 / 20

The host asks some genuine forward-looking questions ('Is that job done? Or what's after that?') but largely delivers long monologues and leading framing rather than pushing back or challenging any claim; it's a friendly, unchallenged conversation.

“what were some of the triggers that helped you evolve a new definition of what leadership could look like for you?”

“Is that job done? Or what's after that?”

Standout episodes

Rank over time

3 periods tracked.

Episodes

25 scored on substance · 60 tracked in total.

What listeners say on Apple Podcasts

★★★★★

Sharpest Podcast on Adaptability

Sharpest podcast on adaptability. Ross asks questions most skip... what actually makes someone adaptable and how do you build that muscle? If you work anywhere near AI, leadership, or the future of work: listen!

- WH90069

★★★★★

AQ: an emerging skill that everyone should learn

Ross Thornley interviews coaches, consultants, practitioners, and thought leaders around a range of topics around being adaptabile. Easy, accessible listen and I always come away with new insights and actions.

- TheLegendaryNoobie

Frequently asked

What is DECODING AQ's substance score?: DECODING AQ scores 59.4 out of 100 for substance and ranks #698 on The B2B Podcast Index. That puts it ahead of 34% of the B2B podcasts we rank and #65 of 103 in HR. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is DECODING AQ worth listening to?: DECODING AQ is ranked on The B2B Podcast Index with a substance score of 59.4/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts DECODING AQ?: DECODING AQ is hosted by Ross Thornley + Special Guests.
How often does DECODING AQ publish?: DECODING AQ publishes fortnightly, has 166 episodes, released its most recent episode on 2026-02-03.
Which DECODING AQ episode should I start with?: Our highest-scoring recent episode is "Decoding AQ with Ross Thornley Feat. Hannah Louise Shelton - Global Commercial Engagement & Knowledge Lead - dentsu" (62/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

LinkedIn · 4LinkedIn Learning · 3Transform · 3Google · 2Apple · 2Disney · 2Dell · 2Sodexo · 2Nvidia · 2Cornell UniversityMcKinseySpark a Change CoachingTCBYNathan'sInstagramDentsuStrengths ProfileStrengthsFinders

Guests who've appeared

Dr. Frank Gonzalez Anthony Kenneth Spark Hannah Louise Shelton Louise Shipway Shelley Winner Jason Desentz Mike Raven Alim A. Dhanji Dr. David H. Rosmarin Kyle M.K.Matt Charney Gary Bolles John Tarnoff Janine Yancey Alejandro Reyes Jamie Durling Tina Gupta Dane Groeneveld

Topics this show covers

The themes that come up most across this show's episodes.

AQai · 60 rossthornley · 31 Ross Thornley · 29 human resources · 6 author · 6 Coaching · 4 learning · 3 transformation · 3 Organizational development · 2 Future of Work · 2 recruitment · 2 executive coach · 2 P&L Management · 2 Digital transformation · 2 GenAI · 2 Organizational design AI fluency Cultural anchors

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