Rec Tech: the Recruiting Technology Podcast

There are a handful of genuinely actionable tactics buried in the episode - Q&A content structure for AI citation, using LinkedIn rep workforce analytics to identify active employee advocates, Reddit's citation share among LLMs - but the conversation meanders heavily, repeats itself, and regularly bottoms out in 'just do something' platitudes. The insight-per-minute rate is low for a 48-minute runtime.

“only 2% of your posts on LinkedIn are actually being seen by your followers, and that's down from 7%”

“40% of, uh, you know, LLMs are actually citing material”

Applying AEO/GEO framing specifically to employer branding and TA is a timely and relatively fresh angle for this audience, and the Reddit-monitoring angle for brand management is underappreciated. However, the core strategy - employee advocacy programs with cohorts, swag rewards, and Glassdoor campaigns - is well-worn territory dressed in new AI vocabulary.

“if your career site is not optimized, if your job postings are not AEO and GEO optimized, then you're going to pay more to populate in those searches”

“it is going to win over these blatant fancy filler words that are on your career site”

Danny Rojas is a genuine practitioner who has implemented these programs at real retail brands (JCPenney, Container Store), which gives his advice credibility over a pure thought leader; however, neither brand is at enterprise scale for TA complexity, and his seniority level and track record are mid-tier rather than exceptional.

“ex JCPenney, ex Container Store. Very much a practitioner and a thought leader in everything that is talent acquisition”

“I hired somebody that actually had a degree in social, that had some work in social and then just happened to turn into a recruiter”

The episode has more concrete specifics than average - LinkedIn organic reach percentages, Reddit LLM citation share, cohort sizing, time commitments, reward tiers - but the data sourcing is weak ('a partner of ours,' uncited percentages) and many claims remain anecdotal. The Container Store and JCPenney examples are real but thin on hard outcomes.

“70% of candidates are using AI in their job search”

“only 2% of your posts on LinkedIn are actually being seen by your followers, and that's down from 7%”

The host is a vendor representative conducting what is essentially a promotional webinar, not a probing interview; she regularly defers, loses her train of thought mid-conversation, and never challenges Danny's claims or asks for evidence behind the numbers he cites. Follow-up questions exist but are largely surface-level or logistical.

“I had one more question that has escaped my brain”

“I'll just ask questions”