Cold Calls, Clay & Claude: Inside the B2B Sales Process at Architecture of Sales | Polish Market Entry with Szymon Dąbrowski & Ewelina Piechota

Episode notes

What does it actually take to sell in Poland as a foreign company? In this episode, Ewelina Piechota talks with Szymon Dąbrowski — SDR and Business Development Manager at Architecture of Sales — about the real process behind entering the Polish B2B market. Not the theory. The actual work: onboarding sessions, cold calls that fall flat, buyer personas that turn out to be wrong, and months of iteration before something finally clicks. Szymon has worked on 11 sales projects across industries — from Estonian e-signing startups to invoicing software — and shares what he learned the hard way, so you don't have to.