Apollo

…Pulled the list from Apollo.…

…Think of Apollo, for example, who's offering all of this.…

…But the problem is then we had the generation of salespeople, when you ask them, Hey, how do you do sales? They're like, oh, I use uh, outreach and then I use Apollo, and then I copy template from here, and then I press all of these buttons every day.…

…We also use tools like Clay and Apollo for data enrichment to be able to grab insights like company size, number of employees on LinkedIn, the CEO contact information, all those great nuggets in order to create a lead-scoring model that says accounts today…

…They're using these , this for apollo emails , they're using outreach .…

…It was Yesware, ToutApp, Sales Loft outreach, Apollo, the list goes on and on and on and on.…

…The first is data enrichment tools like ZoomInfo, Apollo, Clay that append firmographic and contact data to your CRM records, company size, revenue, industry, recent news, all these things.…

…So most people, like 95 % of people were uploading CSVs that they were pulling from like an Apollo.…

…Because if you are like still bad with software and um, SDR nowadays uses a lot of software, a lot of tools like Apollos and info outreach tools, Lemlist instantly and you um, need to be able to get to know these tools fast.…

…Luna: If a small B2B team wanted to start with enrichment today, what's the minimum viable setup? Lucas: I'd say start with one enrichment tool - Clay, Apollo, or even ZoomInfo for basic firmographics - and connect it to your CRM.…

…So we started as a broker shop about five years ago and two years ago we um, attracted our um, our capital partner with Apollo.…

…So look at your CRM, any first party data that you can get your hands on There are other tools that you can use like G two or Apollo that allow you to get.…

…Everyone is flooding away from ZoomInfo and Apollo and these big box data providers and there are more, newer, nimbler, better, cheaper, uh, uh, you know, data providers.…

…a lot of data sometimes get outdated but you can you know with zoom info you can actually approximate and kind of pull in levers that tell you how accurate the data is there also sales intel there apollo that also like 50 to 100 bucks a month and so you use these platforms to get the contact information and then you basically set up a direct outreach campaign and it's not that difficult you know it's not something that…

…It totally kills the momentum, right? So to fix this he built a self-serve lead system using Claude clay and Apollo.…

…It's allowed us to really go, okay, are we using our market automation platform to its full potential? What can we use of API to really bring in and enhance the data? So, you know, we actually use Apollo.…

…So actually right now with a cloud you are able to create your own automations, your own agent that can uh go through clay or go through Apollo, find the right prospects, uh, prepare the uh cold uh email messages for them, send them, make the follow up.…

…Say right now you've got somebody who's copying leads from Apollo and putting it into your CRM or into your email marketing tool.…