Get Your Prospects to Notice You: Customer Centric Sales Engagement Practices that Really Work

Episode notes

Kris Rudeegraap is the co-founder and co-CEO of Sendoso, the largest direct mail and gifting platform in the world. Before building a company with global warehouses, a drop-ship network across continents, and $150 million in funding, Kris was a top seller who got creative when email stopped working. This conversation covers the origin story of Sendoso, the psychology of reciprocity, and why dimensional mail is the channel that never stopped delivering—even when everyone forgot about it. What we cover: From mail merge to direct mail: how Kris went from 90% email response rates to running a mini mail room The dog bark moment: hearing a pet on a sales call, sending a dog toy from Amazon, and booking the meeting Curiosity as the single most important attribute of a salesperson "The open rate of a FedEx box is 100%" — why scarcity and tangibility still work Email was the cheap drug—easy but not effective anymore Building Sendoso: software + warehouses + drop-ship + AI recommendations The Kansas City ribs story: prospect broke a rib skiing, so they sent BBQ ribs The pizza box campaign: "Hungry for a new solution? Let's chat." Customer delight vs.