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Index/Sales/Architecture of Sales
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From Cold Call to Closed Deal: The Full Architecture of Sales Process Explained by Dominik Wantuch

Architecture of Sales · 2026-06-30 · 9 min

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Key moments - from our scoring

Substance score

45 / 100

Five dimensions, 20 points each

Insight Density9 / 20
Originality7 / 20
Guest Caliber12 / 20
Specificity & Evidence11 / 20
Conversational Craft6 / 20

Architecture of Sales is a Gdańsk-based lead generation and sales outsourcing agency that specializes in helping non-Polish companies (primarily from the Baltics, Netherlands, Nordic countries, Ireland, and UK) establish sales operations in Poland. Wantuch breaks down exactly what the agency delivers: lead generation via cold calls, emails, and social selling to book qualified meetings, plus an extended package that includes Polish language support during meetings, follow-ups, and coordination. The core insight driving their sales outsourcing model is data-driven - Polish-speaking closers consistently outperform across their 30+ completed projects, particularly when implementation requires customer cooperation. Wantuch emphasizes the critical difference between inbound and outbound channels: while inbound captures the 5% actively searching, outbound reaches the 95% unaware of the solution, making sales cycles 6-12 months rather than immediate. He positions early months as validation, not results, and serves clients from 7-person startups to enterprises like eBay. The pricing is transparent - one fixed invoice covers a dedicated SDR, prospecting tools (CRM, Sales Navigator, warmed email infrastructure), office costs, and management - eliminating the recruitment and overhead of building in-house. Data ownership transfers to the client, and weekly status calls plus monthly reports ensure transparency throughout.

Key takeaways

  • →Outbound sales reaches 95% of the market (companies not yet searching), making it harder but more strategic than inbound, with realistic 6-12 month timelines for revenue rather than immediate results.
  • →Having a Polish-speaking sales executive run meetings consistently improves conversion rates across projects, especially when implementation requires close customer cooperation.
  • →The all-in-one fixed-fee model (including dedicated SDR, tools, infrastructure, management, and onboarding) costs less and reduces risk versus building an in-house team from scratch without knowing market fit first.
  • →Market validation happens in months 1-3 through fast signals; actual revenue growth typically emerges between months 6-12 for higher-ticket B2B solutions requiring budget cycles and internal approvals.
  • →Data ownership and weekly transparency (status calls, monthly activity reports, contact lists) give clients full control and visibility into the sales process and allow seamless handoff to an in-house team later.

Topics in this episode

Lead generationCRM systemsSales NavigatorArchitecture of SalesSales outsourcingOutbound salesGdańsk (Poland)Polish-speaking SDRsCold calling and cold emailFixed-fee pricing model

Questions this episode answers

Why do Polish-speaking sales reps close more deals when selling to Polish companies?

Across Architecture of Sales' 30+ projects, data consistently shows that having a Polish sales executive run meetings improves conversions, particularly when onboarding or implementation requires real cooperation with customers who need language comfort and cultural alignment.

How long does it take to see revenue when entering the Polish market through outbound sales?

Validation and market fit signals arrive within the first 3 months, but actual revenue typically takes 6-12 months, especially for higher-priced solutions where buyers need time for budgeting, proof, and internal approvals.

What does Architecture of Sales' one fixed invoice actually include?

The fee covers a dedicated SDR, full tool stack (CRM, Sales Navigator, warmed email infrastructure), office costs, management and training, onboarding, and all prospecting and sales processes - everything needed to book meetings without recruiting or building in-house.

What's the difference between Architecture of Sales' lead generation and sales outsourcing services?

Lead generation books meetings through research and outreach; the extended package adds Polish language support during meetings and coordination. Sales outsourcing goes further - the agency's reps run the actual sales meetings and handle part or all of the deal process, plus provide structured feedback on improvements.

Does Architecture of Sales work with manufacturing or only SaaS companies?

SaaS and B2B software are their core specialization (80% of projects), but they also deliver real wins with hardware and manufacturing companies, adapting the same outbound motion to different industries.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

9 / 20

The episode contains some concrete operational insights (Polish speakers improve conversion, outbound reaches 95% of market, 6-12 month revenue timeline), but much of the content is service description and process walk-through rather than non-obvious claims. The host repeats key points multiple times without deepening them, and substantial portions are devoted to listing offerings rather than teaching substantive lessons about B2B sales.

When a Polish speaking closer, or at least a Polish sales executive runs the meetings, conversions goes up, uh, consistently.
When someone is actively searching for your solution, they are maybe 5% of the market outbound reaches the other 95%.

Originality

7 / 20

The core framing - outbound sales reaches 95% of market, longer sales cycles for higher-ticket deals, importance of native-language sales reps - is sensible but not novel or contrarian. The advice to be transparent about timelines and avoid early pivot is standard practice coaching, not fresh thinking. There is no counterintuitive argument or first-principles breakdown that would distinguish this from typical sales agency positioning.

When someone is actively searching for your solution, they are maybe 5% of the market outbound reaches the other 95%.
The sales cycle is longer. And I want to be precise about the timeline because this is where most companies lose patience too early.

Guest Caliber

12 / 20

Dominik Wantuch is a founder and operator with 4+ years running a sales outsourcing agency and 30 completed projects, which gives him legitimate practitioner credibility. However, he is primarily pitching his own service rather than bringing external expertise or sharing hard-won lessons from scaling a platform-agnostic business. The guest is relevant to the topic but the episode is functionally a sales pitch rather than a third-party interview that would push him on assumptions.

My name is Dominik Vantouk. I'm the founder of Architecture of Sales, a lead generation and sales outsourcing agency that helps companies enter the Polish market.
Over four years we have completed more than 30 go to market projects.

Specificity & Evidence

11 / 20

The episode includes specific numbers: 30 projects, 6-12 month revenue timeline, 5% vs. 95% market split, 20% of projects in non-SaaS verticals, and concrete client examples (7-person startup, eBay, teams of 5-30 sales execs). However, no actual metrics are provided - no conversion rate improvements, no deal sizes, no before/after outcomes, no named customer results. Evidence is mostly process description and service features rather than quantified business outcomes.

Over four years we have completed more than 30 go to market projects.
the revenue usually takes more time between month 6 and month 12.

Conversational Craft

6 / 20

This is a monologue by the founder explaining his service, not a conversation. There is no host asking probing questions, no follow-ups that challenge claims, no genuine back-and-forth, and no pushback on assumptions. The speaker controls the narrative entirely and the format is inherently designed to avoid scrutiny. There is no evidence of conversational skill because there is no conversation.

I'm not going to sell you anything here. I'm going to explain exactly how we work, what we do, what we do not do and where we actually good.
If this changed how you think about entering Poland through resellers or distributors. Do three things before you go subscribe.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

sales17market9meetings8polish7projects7data7customers6real6sell5lead5generation5outsourcing5team5poland5book4process4

Episode notes

If you are considering working with us, this is the episode to listen to first. No pitch. Just an honest explanation of how we work, what we do, what we don't do, and where we are actually strong. Dominik Wantuch, founder of Architecture of Sales , walks through the full picture - from the first cold call to the closed deal.

Full transcript

9 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: If you are watching this, we probably already talked or you might be interested in working with us. I'm not going to sell you anything here. I'm going to explain exactly how we work, what we do, what we do not do and where we actually good. My name is Dominik Vantouk. I'm the founder of Architecture of Sales, a lead generation and sales outsourcing agency that helps companies enter the Polish market. You we are a team of Polish SDRs based in Gdask in Poland. And of course we can also help Polish companies that want to sell more at home. Over four years we have completed more than 30 go to market projects. Most of our customers come from Baltics, Netherlands, uh, the Nordic, Ireland and the uk. And of course we have also a few companies from Poland. We do two things, lead generation and sales outsourcing. Lead generation is simple to describe. You need more meetings with companies that match your ideal customer profile and redo the research, find the right people and reach them through the cold calls, cold emails and social selling. We book the meetings from for you. We do this remotely. But there is a problem that comes back on almost every project. Our clients need Polish language support inside the process, not just at the top of it. So we extend the service, we attend the meetings together with you. We run the follow ups, write the post meeting summaries and we provide you the full coordination layer that is our extended lead generation package. Okay, now about sales outsourcing. Across more than 30 projects, we learned one thing that holds up in the numbers. When a Polish speaking closer, or at least a Polish sales executive runs the meetings, conversions goes up, uh, consistently. That is not a slogan about Polish post preferring pose. It is what we see in the data across projects, especially the moment. Onboarding or implementation requires real cooperation with the customer. So we build sales outsourcing around that. Our reps run the sales meetings and cover part or all of the process depending on how technical your product is. Then you get structured feedback on what should be improved, not quantified, just real data. Here is the part you need to hear. Before we work together, we focus only on the outbound channel. That is harder by default. And I want to be honest, why? When someone is actively searching for your solution, they are maybe 5% of the market outbound reaches the other 95%. The companies that are not looking yet for your solution that do not know that you are exist. That means the sales cycle is longer. And I want to be precise about the timeline because this is where most companies lose patience too early. Everything we do in the first months, uh. Tell you whether there is a market fit and real interest. The signal comes fast. But the actual sales engine, the revenue usually takes more time between month 6 and month 12. Especially with higher price solutions where the buyer needs more time budgeting, more proof and more internal concessions before design. So the early period is not the result, it is the validation. The growth comes after for the companies that stayed in the process. For us it doesn't matter if you are small or big, we adapt a model to you. Same with the effort that we spent on your project. In our portfolio we have a client with seven people who has been with us for one and a half year. And we have run projects for a corporation like ebay. Different machines, same job. For larger sales team, the tab is usually different because you have a closers and nobody have time for the prospecting. So what we do, we provide the more meetings and your sales team has more time to close them. They do not lose time for prospecting. We get that request quite often that somebody has 11 sales executives, five, 10 sales executives or even team of the 30 sales executives. We can support you with bringing you more leads to get more close deals. On industry, our hard specialization is SaaS and B2B software. That is the bulk of what we deliver and it is where we are the strongest. If you sell software, we have done your motion many times. We also work with hardware and manufacturing companies. Real projects, real WINS. But it's 20% of all of the projects that we have done. One invoice. This is the whole point. You pay once and you have everything that is needed to book more meetings or start selling. In Poland, that means a dedicated SDR is working on your project. The know how from more than 30 go to market projects. The full tool stack. A lot of prospecting systems, CRM, sales navigators, warmed up, email infrastructure, tested processes and frameworks, office costs covered and the manager analyzing the data and training the sales development representatives. So it's not payment for one person. It's the payment for everything that is needed to start. It also included the onboarding. We prepare all of the data and all of the information about your product, your ideal customer profile, your buyer Personas, your pain points and your market value proposition and unique selling points. We will ask you over 100 questions during the onboarding process to know everything about your company, your product and your customers. Compare that to building that in house. You recruit, you pay salary, you buy the software, you rent, the office, you supervise. And you still do not know if there is a market for with us, it is one invoice and the machine is ready to start. We only work on a fixed fee or fixed fee with a bonus system. We do not work on success fee. Regarding the data, we are the processor. If you are later on build an in house team, you are the administrator of the data. So we transfer everything that we have worked with to your company. All of the information about the customers, contacts, etc. Is on your side and you are the owner. Every week, with every client, we run the status quo. We walk you through the results, through what we've done, what we plan to do. Once per month you get reports, uh, regarding the timesheet, a list of the activities that we have done and list of all of the customers that we have reached to. And if you need any dedicated reports or if you want us to do some pre analysis of the customers situation before we book the meetings or gather some specific data about your customers, of course we can do this. So that is how we work. We provide two services, lead generation and sales outsourcing. You get with us, uh, the full transparency on how do we work, what results do we provide. If this changed how you think about entering Poland through resellers or distributors. Do three things before you go subscribe. Because every week I break down a real market entry mistake straight from conversation with companies trying to sell in Poland. Leave a comment and tell me what you sell and which market you are coming from. I read everyone and I answer. And if you want to talk through your own situation, book a call with me directly@architectureofsales.com on the top right corner. Tell me what you saw and I will tell you honestly what the right order looks like for your product and whether the distributor model makes sense for you at all.

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