Architecture of Sales · 2026-05-18 · 7 min
Key moments - from our scoring
Substance score
43 / 100
Five dimensions, 20 points each
Dominik Vantugh, founder of Architecture of Sales, provides concrete pricing for B2B market entry into Poland through lead generation and sales outsourcing. The episode cuts through vague agency pricing by delivering exact figures: pilot programs cost €2,320 - €3,250/month (4 - 6 qualified meetings), with minimum three-month validation budgets of €6,960 - €9,750 for lead generation or €10,000+ for full sales outsourcing. First customer acquisition typically takes 6 - 9 months, requiring total investments of €13,000 - €29,000 depending on model and timeline. Vantugh emphasizes that Polish buyers are risk-averse and price-sensitive, requiring longer sales cycles than Western European markets - 18 months is not uncommon for innovative products. The episode is essential for SaaS, hardware, and B2B services companies evaluating Poland as a new market, providing the baseline financial framework needed to decide between lead generation and full sales outsourcing before committing budget.
A pilot program with 40 - 50 hours of SDR time per month costs €2,320 - €3,250, depending on service level and contract length, and typically generates 4 - 6 qualified meetings monthly.
The minimum 3-month market validation budget is €6,960 - €9,750 for lead generation or €10,000+ for sales outsourcing, though achieving first customer close typically requires 6 - 9 months and €13,000 - €29,000.
Polish buyers are price-sensitive and risk-averse; they prioritize proof over innovation and won't adopt new solutions first without references from other customers, naturally extending deal cycles to 6 - 9 months or longer.
Time to close (average deal cycle), conversion rate (qualified meetings to proof of concept), and product maturity in Poland (how well-known the category is and how innovative the solution).
A full 9-month sales outsourcing engagement costs approximately €26,000 - €29,000, covering the entire sales process from lead generation through closing.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode delivers genuine pricing data that most agencies obscure, which is legitimately useful, but at 7 minutes it spends a large portion on preamble and repetitive number summaries. The conceptual insights beyond the pricing table (time-to-close, conversion rate, product maturity) are standard sales fundamentals, not novel observations.
most of our clients start with a pilot option, 40 to 50 hours of SDR time per month. In that time, depending on the level of the service, you can expect between four to six qualified meetings per month
The cost, €2,320 to €3,250 per month, depending on the level of service and length of cooperation
The Polish-market-specific framing gives it a niche edge, and the point about buyers pulling out 'right before the market would have responded' is a useful behavioural observation, but the core cultural characterisation of Polish buyers is generic emerging-market commentary found in many regional market-entry guides.
Polish buyers are price sensitive and risk averse. They don't buy something because it's interesting. They buy because they can't afford not to.
The companies that don't pull out in month three, right before the market would have responded
Dominik is a relevant practitioner-founder with 30 claimed projects in a narrow niche, which gives him credibility, but the entire episode functions as a lead-generation advertisement for his own agency, which caps candour and depth considerably.
After 30 go to market projects, we stopped guessing too.
We had a client in a commercial real estate who needed 18 months to convert their first proof of concept into a paying customer.
The episode's main strength is concrete pricing ranges (€2,320 - €3,250/month, €6,960 - €29,000 across scenarios) and a real client timeline, but there are no named companies, no stated conversion rate benchmarks from the 30 projects, and no breakdown of what separates the low from the high end of each range.
minimum invest to €6,960 to €9,750
if it's six months, you need to secure a budget of almost €14,000 for one standard lead generation, up to €21,000
This is a solo monologue with no guest, no interviewer, no follow-up questions, and no pushback on any claim. The format is closer to a scripted sales video than a podcast episode, and the closing call-to-action confirms it is primarily a lead-generation asset.
If you want to run these numbers for your specific product and see whether Poland makes financial sense right now, message me on LinkedIn. I will tell you honestly what to expect and what budget you actually need.
Computed from the transcript - who did the talking, and the words that came up most.
Everyone asks the same question before entering Poland: how much will this actually cost? Most agencies won't give you a straight answer. In this episode, Dominik Wantuch - founder of Architecture of Sales, a B2B lead generation and sales outsourcing agency based in Gdańsk, Poland - shares the exact figures, budget frameworks, and real timelines from over 30 go-to-market projects in the Polish market.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Everyone asks the same question before entering Poland. How much would this actually cost? Most agencies won't give you a straight answer. Here are the exact numbers. By the end of this video, you will know exactly how much Polish market entry costs through sales, outsourcing and lead generation. Which model fits your situation and how to calculate whether it makes financial sense before you spend a single euro. This is for B2B companies, SaaS, hardware services that are considering Poland as a new market and need real numbers to make the decision. Poland is the sixth largest economy in the European Union. Most foreign companies are still guessing what market entry actually costs. After 30 go to market projects, we stopped guessing too. I'm Dominik Vantugh, founder of Architecture of Sales and a lead generation and sales outsourcing agency that helps foreign companies enter the Polish P2B market today. I will give you the exact figures, the models and the calculations you need to decide whether Poland makes sense for your business Right now. Before we get to numbers, you need three figures from your own business. Without them, the pricing means nothing. First time to close. How long does it take from the first cohort meeting to a signed contract or proof of concept? Not your best case, your average second conversion rate. What percentage of qualified meetings converts to a due or proof of concept? This tells you how many meetings you need to get your first customer. Third product maturity in Poland. How well known is your category here? If you sell something innovative, something that solves a problem people don't know they have yet, expect a longer cycle. Poland is a great market, but a, uh, conservative one. We had a client in a commercial real estate who needed 18 months to convert their first proof of concept into a paying customer. That's not failure, that's the market. If you sell a known solution with a strong, strong, unique selling point, expect initial market confirmation in three to six months. The more innovative the product and the closer it touches the core of someone's business, the longer it takes to sell. In palat, most of our clients start with a pilot option, 40 to 50 hours of SDR time per month. In that time, depending on the level of the service, you can expect between four to six qualified meetings per month. The cost, €2,320 to €3,250 per month, depending on the level of service and length of cooperation. To get the first real market sign off, you need at least three months. That brings your minimum invest to €6,960 to €9,750. If you decide for sales outsourcing, that's your market Validation budget. In the pessimistic scenario, and I always recommend being pessimistic, your first close due comes between month six and month nine. So if it's six months, you need to secure a budget of almost €14,000 for one standard lead generation, up to €21,000. If you decide for sales outsourcing, only for six months. But if we secure nine months of cooperation, it's roughly around €19,500 for lead generation, up to €29,000 for sales outsourcing. These are not guarantees. They depend on your product, your competitors, your USP and your sales process. But they are the real numbers from 30 projects. There are two options for entering Poland. Direct sales or selling through partners. Both use the same budget framework. The difference is who closes. What we constantly see is that Poland takes slightly longer to close than Western or northern European markets. The reason is simple. Polish buyers are price sensitive and risk averse. They don't buy something because it's interesting. They buy because they can't afford not to. They will not be the first to try something new. They want references, they want proof. They want to see that someone else, uh, already took the risk. That's not a weakness of the market, it's how trust is built here. The companies that understand this going in budget correctly, stay patient and win. The companies that don't pull out in month three, right before the market would have responded. To summarize the numbers, minimum market validation. So the three months to touch the market just for lead generation you need to prepare around €7,000. If you want to cover by us, ah, the sales outsourcing it would be around €10,000. If you want get any success, you need to secure your budget for six months up to nine months for six months. For standard lead generation it's around 13,000 Euro. For sales outsourcing it would be 18,500 Euro for nine months. For standard lead generation it'S 19,000 Euro. And for sales outsourcing, when we cover the whole sales process is 26,000. But before you decide for anything, just check your time to close your conversion rate and how conservative your product category is in Poland. And based on this, we can help you prepare your budget. If you want to run these numbers for your specific product and see whether Poland makes financial sense right now, message me on LinkedIn. I will tell you honestly what to expect and what budget you actually need.
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