Clay

…A lot of teams think that it's just enough, you know, nowadays everybody is talking about clay.…

…We also use tools like Clay and Apollo for data enrichment to be able to grab insights like company size, number of employees on LinkedIn, the CEO contact information, all those great nuggets in order to create a lead-scoring model that says…

…And then there's another piece just to round it out, which is like, where does AI play here? And part of that can be sort of what you might think of as like the clay piece, which is using a combination of AI intelligence and web scraping to go and, and fetch information.…

…Clay is a great example.…

…like another aspect, reason, so like another reason these companies can get so big so fast is because of, know, everybody knows Clay in our world.…

…And so, like, what's been different about it? Man, I hate that I mentioned clay so much.…

…Um I think Clay just rolled out their ads product.…

…We've used Nooks, primarily, and Clay.…

…peaker A: Like I have a problem with Clay personally.…

…The first is data enrichment tools like ZoomInfo, Apollo, Clay that append firmographic and contact data to your CRM records, company size, revenue, industry, recent news, all these things.…

…And today Kassy is Head of Growth Strategy at Clay, one of the fastest growing go to market platforms in the market.…

…One tool that's getting fairly popular called Clay.…

…Then we have growth go to market engineers basically that use clay and other tools to do a reach out with a signal.…

…Today I have a very special guest, Yash Tekrewal from Clay.…

…They were using a tool called Clay.…

…What we were doing is we were scraping a different way and we were enriching it with clay, um, and scraping Google Maps, scraping Facebook, scraping Instagram, the Companies who aren't always being hit up.…

…And I did this because also I was talking with a customer about this, about how we can instead of doing this manually, basically that's something you can use with clay or cloud code, whatever you use, you can test first on 1020 accounts and then you can run this on all your top hundred or 200 accounts.…

…So outbound automation using clay or now you can use Claude and all this other stuff happening but you can basically use all these new tools to basically do really personalized outbound to capture the demand in a better way.…

…Otherwise you end up in a scenario where you're building your list in clay, which is software I haven't mentioned yet, which is where a lot of the list building starts from that and we use that heavily here.…

…Finally with the AI, but that's also AI using Nada N and make and clay and other data integration tools.…

…I think it's getting closer, but I think it helps us apply some of this methodology, right? Another one is in the lead gen front, right? There's a tool called Clay that's making a ton of noise with just the functionality and features that it has to incorporate AI right into a process.…

…Yeah, you just mentioned Molina, who we had a great conversation with, uh, who works at Clay and how they're using notion from an AI perspective to do some level of their content governance.…

…And it's really just more for um, it's really just been more for sales people and, and, um, now that the market is kind of shifting and all these other people are kind of using clay or they're using Claude code, um, or they're just kind of building their own kind of systems, um, because it's so much easier to build your own system.…

…Right, just connecting pipes? Exactly! For context these engineers are often working with pools like clay to scrape and enrich data an N-aid aim to build these incredibly complex automation workflows And then pulling it all into a CRM.…

…Can you use the Apollo API to figure out who else would be a good fit to invite to this, right? So I have the Apollo API, I have Clay as well, and you can see these are people over here.…

…Yeah, especially across some of our kind of main tools like clay and um, Claude and so forth.…

…Uh, for prospecting, my favorite tool right now is clay, Uh, I know that for you is also pretty interesting tool uh, because it aggregates the other tools in one Place.…