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#1038Belkins Podcast73.6 / 100Get badge
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Belkins Podcast

Hosted by Michael Maximoff

Listed under Business › Entrepreneurship, Business › Marketing, Education › How To

The Belkins Podcast tells the stories most business shows leave out. Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.

100 episodes · publishes weekly · latest 2026-08-12 · ~67 min/episode

Rank

#1038

Substance

73.6

/ 100

Breakdown

Scored 2026-09
Updated monthly

Sales rank

#30 of 279

Best B2B Sales Podcasts →

Across the index

#1038 of 6203

Substance

Top 17%

outscores 83% of the index

Why it scores where it does

Belkins Podcast ranks #1038 on The B2B Podcast Index with a substance score of 73.6 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and specificity & evidence. Alex Sribny is legitimately credible: 10+ years at Belkins (employee #3), built delivery and account management from ground up, managed hundreds of SDRs, and shaped strategy for thousands of clients generating hundreds of millions in revenue. This is genuine operator experience at meaningful scale. However, the transcript does not surface deep technical expertise, board-level P&L responsibility, or evidence of high-signal decision-making that would elevate to 17+. He is a solid practitioner, not a rare strategic leader.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

14.2 / 20

The episode contains genuine operational insights about B2B outreach and agency dynamics, particularly around client readiness, strategy misalignment, and the balance between process and agility. However, significant portions devolve into anecdotal storytelling and repetitive circling on familiar themes (personal branding, curiosity hiring, AI limitations) without advancing concrete frameworks or novel data. The insights are often re-explained rather than progressively deepened.

“the uncomfortable truth is that a lot of like a big part of success of like, for example, like outbound or even inbound, whatever marketing you do is done before you actually start the marketing”

“if what you have is not like responding to some immediate market need, if what you have is just raw and not ready, so you're just simplifying, something's not working, you maybe can play it somehow so you have some results”

Originality

13.8 / 20

The core insights (product-market fit before outreach, client collaboration matters, curiosity drives talent, AI as amplifier not replacer) are widely recognized frameworks in B2B. While the guest articulates them well through Belkins' specific experience, he does not challenge or reframe these ideas in contrarian ways. The AI analysis is particularly conventional (hallucinations are a problem, data quality remains imperfect, human-centric approaches needed) - observations that mainstream SaaS operators already understand.

“it's going to be much more human centric, I would say human centric”

“it's not like AI is doing the job. It's like you do the job”

Guest Caliber

17.6 / 20

Alex Sribny is legitimately credible: 10+ years at Belkins (employee #3), built delivery and account management from ground up, managed hundreds of SDRs, and shaped strategy for thousands of clients generating hundreds of millions in revenue. This is genuine operator experience at meaningful scale. However, the transcript does not surface deep technical expertise, board-level P&L responsibility, or evidence of high-signal decision-making that would elevate to 17+. He is a solid practitioner, not a rare strategic leader.

“Alex Sribny is the managing director at Belkins and has been with the company for over 10 years joining as employee number three”

“Over the past decade, Alex has managed hundreds of SDRs and account managers, helped shape strategies for thousands of B2B clients, and played a key role in generating thousands of meetings and hundreds of millions of dollars in new revenue”

Specificity & Evidence

14.8 / 20

The episode lacks concrete metrics, named examples, and financial specifics. A few anecdotes appear (100 responses → 3 appointments, a two-week implementation delay, one junior SDR with Claude/MCP setup) but most claims remain vague: 'hundreds of millions in revenue,' '80% chance [clients won't succeed],' 'five times more difficult,' '1 out of 20 people [build personal brands].' The guest explicitly avoids naming clients and resists pinning down numbers, choosing instead to speak in generalities.

“one of the account managers who is leaving us, uh, you know, um, shared the feedback that uh, you know, uh, she should have been working more on building her personal brand”

“so like month ago there was a call when the client was asking SDR, like what? How come we have like 100 responses or ish and we just have like three appointments, three SQLs”

Conversational Craft

13.2 / 20

The host (Speaker B) asks reasonable follow-up questions and attempts to surface uncomfortable truths, but rarely pushes back on the guest's claims or introduces productive tension. Many exchanges involve the host either validating the guest's point or asking soft setup questions ('So bringing this back to you...', 'What stills make Belkins special...'). The conversation meanders; the host sometimes repeats the same idea in different forms rather than sharpening it. The guest also dodges the 'one sentence summary' request multiple times without the host pressing harder.

“So bringing this back to you, um, you know, you definitely have so many things and so many nuggets of wisdom to share to people. But, you know, it's been, what, 10 years? And this is the first podcast you have.”

“I think like the number that I have is like 1 out of 20 people actually do it. What do you think Belkans will be doing in 10 years that people don't expect us to be doing?”

Standout episodes

  • 10 Years of Building an Agency: The Lessons Nobody Sees | Belkins Podcast Episode #24

    2026-08-12

    84
  • Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR)| Belkins Podcast Episode #23

    2026-04-10

    82
  • Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20

    2025-12-22

    75

Rank over time

4 periods tracked.

Episodes

9 scored on substance · 61 tracked in total.

  • 10 Years of Building an Agency: The Lessons Nobody Sees | Belkins Podcast Episode #24

    2026-08-12 · 1h 17m

    84 / 100
  • Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR)| Belkins Podcast Episode #23

    2026-04-10 · 1h 27m

    82 / 100
  • The "Upmarket" Trap: What Actually Moves Enterprise Deals | Belkins Podcast Episode #22

    2026-02-23 · 1h 18m

    70 / 100
  • Belkins’ Founders Open Up: Confronting Their Mistakes, Wins, and Regrets | Belkins Podcast Episode #21

    2025-12-31 · 1h 23m

    57 / 100
  • Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20

    2025-12-22 · 1h 28m

    75 / 100
  • Why Companies Force AI: Zapier’s CEO Wade Foster Explains | Belkins Podcast Episode #19

    2025-12-01 · 1h 20m

    72 / 100
  • What Marketers Lost When AI Took Over | Belkins Podcast Episode #18

    2025-11-04 · 1h 19m

    68 / 100
  • The Evolution of BDRs: Salesloft CRO Explains Why | Belkins Podcast Episode #17

    2025-09-15 · 1h 13m

    81 / 100
  • HubSpot Elite Partner Secrets: How We Reached the Top 1% | Belkins Podcast Episode #16

    2025-08-18 · 1h 17m

    76 / 100

Frequently asked

What is Belkins Podcast's substance score?
Belkins Podcast scores 73.6 out of 100 for substance and ranks #1038 on The B2B Podcast Index. That puts it ahead of 83% of the B2B podcasts we rank and #30 of 279 in Sales. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Belkins Podcast worth listening to?
Yes - Belkins Podcast outscores 83% of the B2B sales podcasts and shows we rank on substance, so a sales operator is likely to come away with something useful.
Who hosts Belkins Podcast?
Belkins Podcast is hosted by Michael Maximoff.
How often does Belkins Podcast publish?
Belkins Podcast publishes weekly, has 100 episodes, released its most recent episode on 2026-08-12.
Which Belkins Podcast episode should I start with?
Our highest-scoring recent episode is "10 Years of Building an Agency: The Lessons Nobody Sees | Belkins Podcast Episode #24" (84/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Belkins · 4Salesforce · 4HubSpot · 4G2 · 3LinkedIn · 3ChatGPT · 3Zapier · 2OpenAI · 2Gartner · 2Oracle · 2GongRedditGlassdoorCourageous MarketingDisneyPixarMuppetsLego

Guests who've appeared

Alex SribnyUdi LedegoreJan SarfatiVladJen IgartuaWade FosterAmy HarrisonMark (Salesloft CRO)Brandon WalshGoddard Abel

Topics this show covers

The themes that come up most across this show's episodes.

business growth · 11belkins podcast · 5Sales and marketing alignment · 4Motivation · 4Company culture · 4B2B · 4Belkins · 3Enterprise sales · 3Revenue operations · 3effective leadership · 3michael maximoff podcast · 3professional growth · 3self-reflection · 3Personalization at scale · 2appointment setting · 2Zapier · 2Clay · 2Salesforce · 2

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