Zapier

…Are there simpler fixes for companies that can't rebuild their integration? Lucas: A simpler fix is to increase sync frequency from once a day to every hour, and to use a middleware tool like Zapier or Workato that can handle real-time triggers.…

…The lead to account matching script can be a one-time data-science project or a Zapier workflow.…

…And now today, he's at Zapier leading product marketing for some of the most important infrastructure in the AI era.…

…[upbeat music] Today I'm joined by Tracy Same Dieck, who is head of talent at Zapier, one of the companies genuinely furthest along the AI transformation curve.…

…With ChatGPT you had to use Zapier and Playground - it was just this whole mess.…

…You know, Zapier just did.…

…The extent of my automating was what I could figure out in Zapier, however you want to say it.…

…There's literally, you can use Zapier.…

…Using Zapier or Make or something like that, that every future person that comes and asks you for a quote goes into your database.…

…The more MCP connections you build, the more it takes the place of tools like Zapier because you can build things customized entirely to your workflow.…

…That's not exactly new territory - there are big players like Zapier doing that.…

…And joining us, we've got Liam Aranda, head on demand gen and Lifecycle marketing at Zapier.…

…Mark built the entire thing on Bubble, a no-code platform, and tied it together with Zapier for email notifications and Slack integrations.…

…They know how to work with Zapier and N8N and make and they know how to work with APIs and they know how to build apps with relet and things like that.…

…So, Gail, I know you're Zapier and I'm like shaking your head in disgust at why I still have Zapier, but I'll explain that as I'm going through it.…

…example, like Unbounce or QuickPages is probably better and can be better optimized for paid ads than what you'll be able to build in your product and just have generally higher commercial rates, Zapier and Supermetrics, of connecting all those data sources, probably have heard guests mention it or from other episodes as well, filling the gaps from paid to product to CRMs and so on and some sort of a CDP on top of it…

…3:24 So, it's kind of like a five-tran or zapier make for energy.…

…And then we bring in third party tools such as Zapier to help integrating the systems without any developers help.…

…You also have players that have been in the space for a while like your workados and your zapiers and you've got folks that are excited about building agents whether it's within Slack or obviously Agent Kit, you know, has just come out and so there's this propensity to build right now.…

…And so that's where Zapier came in.…

…I think the other thing is, you know, I haven't used N8 N a ton, but I've used Zapier a lot.…

…So we have a Shopify plugin as well as like Zapier and then a custom API, depending on how advanced you are in terms of integrating climate action within your.…

…And a lot of startups tend to focus on either straight up output generation or making it easy to like zapier to take in inputs and then push out outputs because it's very amenable to consumers and it's a low hanging fruit for a lot of small companies.…

…I recently read an example where a startup is using Zapier and ChatGPT to augment their sales process.…

…Today's guest is Ryan Rakan, CFO of Zapier.…

…My guest today is Bonnie Dilber, the senior manager of talent acquisition at AH Zapier and one of the most followed recruiting voices on LinkedIn.…

…peaker A: Um, has Zapier considered training or find you in their own, um, model?…

…Zapier, ⁓ my gosh, that one's actually really mind blowing for workflows.…

…I can just use something like Zapier and build this flow out.…

…So I wrote our very first ones using Zapier .…

…So yeah, maybe Zapier has a lot of like your Zapier workf whatever your workflow you built in.…

…If you're a small organization, you can have 20 different pieces of marketing technology, you can tie them together with something like Zapier, and you can have so many different rules flying about and data going from one provider to the other.…

…No, it's going to walk right in through a zapier integration.…

…The platforms I use are make.com and Zapier predominantly for automation.…

…We also rely on kind of technology like zapier , which helps automate many things , connects different systems together .…

…We also have workflows like Zapier and then even storage systems.…

…Yeah, I find it, used it, so I was a Zapier user for a long time because I used to run, actually this was another area where I used DataBox.…

…I started thinking with my ops background, I could definitely use Zapier, I could stitch it with AI and let's just see what happens.…

…And eventually that person gets tired of doing that work and they buy something like Zapier.…

…And I am pleased to welcome back this week Eric Mystery, who, since he was on last, maybe a year or two ago, has joined Zapier.…

…I want to know, like, you've worked across mailchimp, Vox Media, Zapier, Fly, and now you're at Maze, and these roles they've been spanning frontline, support, support, engineering, management, Devrel.…

…Lindsey Mueller, co owner of Sound Painting Solutions in Seattle and a longtime client of Nolan Consulting Group, has been building zapier workflows for over a decade.…

…And it integrates with Zapier, so I was able to say, like, have it automatically, like, if someone refers someone, they automatically get access to this private podcast feed.…

…I think Zapier as well, I think is another, like, famous example of a company where, where the CPO roles took on that transformation.…

…For me, it was as easy as linking my zapier with an airtable where the PMs really had their updates, uh, put in there with their one lines of technical details of what this feature does, linking that ZAP flow with my Claude so that it had all of the information…

…The stack I recommend is simple and Typeform or Jotform for intake Airtable as the single source of truth OpenAI ChatGPT for drafting Zapier or Make for Orchestration and Notion Google Drive or Canva for final packaging.…

…It's more advanced than like a Zapier or make.com allows us to use a lot of custom code in there as well.…

…And once that happens, a trigger I've set up Zapier, It sends a trigger straight to Slack and says, hey, this this deal has gone in at this this amount.…

…peaker A: Yeah, even, even um, the analytics that we're building now, combining the company in person and GPT data, uh, we previously would have done that with a tool like Zapier and now we're doing that all in agentic technology to bring those sources together.…

…Looking for a little bit of a recommendation, but I think from what I know, Airtable is probably the best suited for that, just because it does play well with integration tools like make.com or Zapier.…

…You still have to do that, of course, but we built this workflows feature, which is almost like zapier, where there's triggers and actions, you know, Based on this person does this thing in the community, then we send them this note or a, uh, dm or we unlock access to this thing over here and you can create leaderboards…

…So like, I have this uh, friend of mine who hired a quote unquote Zach Zapier expert.…

…You know, I said Kiro, we just listen to Sono uh for music but there's you know, co work we have Zapier Whisperer.…

…peaker C: Keep it no code airtable or notion for client records and templates Zapier or make as the glue Google Docs sheets for readable deliverables, Stripe for billing and a hosted LLM ChatGPT API or a privacy conscious host for text generation.…

…Google sheets as the calculation engine and record and zapier or make to call the AI model and generate a proposal doc Then a webhook to your esign tool.…

…maybe they've built a few Zapier workflows but completely lack true end-to-end architecture experience.…

…you're setting up, you know, if you've ever done 230 00:11:18,970 - > 00:11:23,129 any workflow automations or, you know, mapping things, uh, you 231 00:11:23,129 - > 00:11:28,009 know, old school Zapier, N8N, make, etc., robotic process 232 00:11:28,009 - > 00:11:28,889 automation, none of that.…

…into multi agent flows workflows? How do I then maybe create a front end for that or a back end or like a web app associated with it? How do I then, how do I do automation like using something like Zapier maybe?…

…That's where we bring in connectors or like what I was talking about earlier, the mcp, the model context protocol that allows two programs or agents to talk to each other, or using something like Zapier in an automation software.…

…This might be a, you know, a Zapier build or a dedicated agent or a knowledge base or something that's going to take more time and effort to actually build.…

…like the tools aren't there yet but then you see the Slack thing and you're like ooh, they're getting there, right? And then second thing is, you know, somebody like Liz, she can't really like the zapier thing.…

…Use Zapier or make for event routing.…

…Fortunately, though, quite a few years ago, I came across a pretty amazing tool called Zapier.…

…The technical foundations of Zapier's product led Growth by Volodymyr Komoshenko in the autumn of 2011, Wade Foster sat on a Skype call, bracing for an embarrassment he felt was almost inevitable.…

…and transcription Rev for accurate transcripts when you need legal grade accuracy ChatGPT or Claude for summarization and repackaging Canva for quick assets, Gumroad or Stripe for payments, Zapier or make to automate ConvertKit for email sequences.…

…And the article suggests building a glossary of key terms, taking some free online courses, or even just playing around with low code platforms like Zapier or Bubble.…

…Tool spotlights not endorsements General models like Chat, GPT, Claude, Gemini Creative via Adobe Firefly, Midjourney Runway SEO and insights from Semrush or similar web AI automation with Zapier or Make plus AI and LangChain for builders AI analytics, co pilots in hex or amplitude leadership mindset Set vision and boundaries Reward small experiments, share wins align with legal and IT horizon multimodal agents…

…So yeah that's really kind of easy to set up in things like make.com or Nan Zapier, those sort of things.…

…Now, Zapier, I think everybody knows what Zapier is, but I thought, I'm trying to keep my mind in this place of not everybody knows what I know.…

…At the same time a lot of folks are saying is that this is killing N8N or this is killing Zapier.…

…And so with Gong automations or with something like Zapier or Makecom , it becomes entirely feasible for you to train a bot to listen to transcripts quote unquote listen to transcripts for those kinds of moments , for those kinds of pain points that a customer has that isn't…

…Then through Zapier, you can set up automations that log every lead straight into your CRM and even trigger a follow up email sequence.…

…Step four, connect automation triggers so you can use tools like Zapier or Make to automatically remind your team when a task is due, pull the right SOP or notify you if something is skipped.…

…But zapier, Zapier, um, depending on how you pronounce it, was the A.I.…

…I want to point out that there are ways to get all of these AI tools to start working together in Symfony like an orchestra , and some of the tools Zapier , makecom are great for doing that and we'll talk a little bit about that .…

…Automate with tools like Zapier, ChatGPT, or CRMs.…

…Automate with tools like Zapier, ChatGPT, or CRMs.…