Claude vs ChatGPT: Which AI Assistant is Actually Better - #206

Speaker A: What's going on, guys? We're back. This is the Hustle Inspires also podcast. On today's episode, we have Michelle once again. Um, for those of you that are new here, Michelle and I started Hustle inspires. Also, like, 2017, 2018. Um, for most of the time, she's been behind the scenes because she's liked it that way. But we've been developing the personal brand and we've been growing. And, um, you guys love it when she's on here. So here we are, um, still getting over my cold, so excuse my voice.

Speaker B: Yep. I had a crazy stomach bug a couple weeks ago, too.

Speaker A: Yeah, we talked about that on the last episode, both of us, so bear with us. Um, we're happy to be back. We went on a little bit of a hiatus. We talked about that on the last episode. Um, but we're excited to be back with you guys. We're also excited to see that you guys went back and listened to a bunch of episodes, which I'm very excited about. Uh, like. Like a lot of episodes. Like, some of you guys were going ham. Um, which is good because you got to see some of our older guests, and we've had some pretty exciting people on the podcast. Uh, one of the reasons we've been so busy the last few months, apart from what we mentioned last episode, which is new clients at our marketing agency and books, um, that we've been working on, and all that stuff has been that we've been studying AI like maniacs.

Speaker B: Like I'm sure everybody else has.

Speaker A: Like everybody else. Uh, we went through the whole, um, A.I. agents. Uh, we set up Open Claw, then we moved to Claude Cowork. Um, we've gone through a journey. So maybe some of you guys aren't so advanced. Maybe you are. Depending on where you are, this episode is going to touch on several topics, whether you're advanced, intermediate, or a beginner. We want to talk about Claude versus ChatGPT. Right. Most of us learned about AI through Chat GPT a couple years back. What? It's been what, like, three, four years now.

Speaker B: Damn. I feel like it's. I feel like it hasn't been that long, but I also feel like it's been.

Speaker A: It's been a good amount of time.

Speaker B: Yeah.

Speaker A: Yeah. I, um, think it was November 23rd.

Speaker B: Wow.

Speaker A: That chat GPT came out. Anyways, um, things have evolved a lot. It's almost like every day something new comes out, and it's very hard to keep up, which is why we're spending so much time studying. I'M probably putting in. Out of all the work, you know, I put in lately, 12, 14 hour days of work, three or four of those hours are AI or building AI systems for our agency, our clients, and even just learning, you know, just like troubleshooting, um, just throwing stuff at the walls, see what sticks, see what we're able to develop. So we want to really break down a blog we wrote on hustleinspiresole.com that did really well, Claude versus ChatGPT and make an episode on it. Uh, uh, because a lot of the times people ask which one should I use? Like my dad uses Chat GPT a lot. Right. I was talking to him last night, but he doesn't use the paid version, he uses the free version. He hasn't given them the business. Um, and I was telling him, hey, why don't you give Claude a try? Use the. And go back and forth between them. He's like, oh yeah, I've heard on you. He watches a lot of YouTube shorts. He's like, I've heard on YouTube shorts about Claude and everybody's talking about Claude. So, um, I think the main thing to talk about here is that there is really no right and wrong answer. Um, some people use grok, some people use perplexity. Um, you know, there's different AIs that are good for different things. Um, so what do you think about that?

Speaker B: I mean I definitely think the battle versus ChatGPT versus Claude, like maybe a couple years ago was I would say 50. 50. Right. Right now I would say Claude for sure has the more market demand right now I would say like in maybe higher entrepreneurs or business owners. Um, I would say like older generations are really starting to now tap into ChatGPT. Um, so they're like kind of like first or last movers on that and then slowly kind of trickle into Claude when, when I'm sure we're going to be doing something else at that point. Um, personally speaking, I do use both. I use Chat GPT for image creations because I do personally just prefer the output that Chat GPT does compared to Claude for imaging and design and coming as a graphic designer, you know, and, but for Claude, like I use, we use Claude for everything in regards to like the daily running of the agency reasoning. Yeah, yeah, like I would say that's way better. It also has the capabilities of obviously you just said co work like, which is a beast. I haven't even tapped into that. Like you have.

Speaker A: It's inside Claude. Yes.

Speaker B: Yeah, I just took the anthropo course. Anthropothic I suck at saying words, but I took that course. The courses actually, um, these last weekend, it was pretty basic. Basic, um, information to kind of like learn the process of like, how to set it up and like what everything is. I haven't dabbled into it yet, but. But I'm like, already have like a whole list of like a bunch of different things that I want to put into cowork.

Speaker A: What are some things you learned from that course? Like maybe like top of mind that, that, that stuck out to you or that you feel good.

Speaker B: Um, so like, I've been using Claude or like, probably less than a year. I fully made the ChatGPT, like transition three months ago. Yeah, like a couple of months ago. And now I just pay chatgpt like a certain amount for images and fully transition to paid to paid cloud. So. And I think I used to say. What did I used to say before? Cloud, Cloud, cloud, cloud, cloud.

Speaker A: Like a cloud.

Speaker B: Um, so I, you know, was using it more so like a chatgpt where it was just like straight chats and kind of going back and forth and doing things I needed. Um, obviously set up projects after that, then learned into like putting actual instructions into your project. So it's like even better of a project to put together, um, to do your task. And now I also learned through that course was like, through skills, obviously I learned. I like, heard about skills through TikTok videos and like YouTube videos I was watching. But you know, like, once, like, you get into like the GitHub, um, platform and like, try to figure out what the skills. I got analysis paralysis. And I was like, I can't do this.

Speaker A: So the skills, like, for those of you who are maybe not as advanced, we're all used to talking to, uh, the original charge, you think it's, it's more advanced now. You type questions into a prompt box. You get answers or, you know, you, you type a, um, an elaborate prompt to get something and you get information. Back when we switched to Claude, it was different because first and foremost, Claude, you could build like softwares in it. Like you could connect it to your CRM or to your email. It could read data, it could bring up live dashboards for you, which is insane, in seconds, in minutes. Um, um, and it could really help you, like, systemize data, visualize data, uh, to see where bottlenecks are right within the chat. So imagine you creating a chat window where you're like, all right, look, here's the spreadsheet of all my sales for the month. Make me A visual chart of drop offs or of peak times of people buying, of peak days, um, anything that you could come uh, up with or connect to my CRM and see my open rates, my click through rates over time, month over month, show me charts and then you're actually now able to grab data that before you wouldn't have been able to visualize unless you had a developer. And you're able to really see where drop offs are wherever you're having issues. That's one use case. Right. Another use case for Claude is actually um, like reasoning, ideating, deep thinking. Deep thinking. Like you could throw, I don't know, 100 page PDF in there and m make it really think and go through an SOP and fix it. Before chat, GPT was just, you know, you would ask it to do something and maybe you make a bunch of mistakes, you have to go back, it'll apologize. Right, so that's another use case, deep reasoning. So we're talking about so far, um, dashboards, visualizations, deep reasoning and then skills, which is what Michelle is talking about, which is there's a lot of times where there's going to be things that you do over and over again. Um, in, in past times we've talked about one of our mentors, John Saunders, who since the beginning got us into creating SOP standard operating procedures. If there's something in your agency and your work in your company that you do more than once, uh, throughout the month, throughout the week, create a system for it. This is more or less over the top. What skills are for Claude? Um, it's pretty much you could create a command and once you trigger that command, it sets off a chain of events, of things that you want to happen. And you could create several skills for it. Whether you created it yourself or whether you downloaded it from a platform like GitHub. Is that where you're.

Speaker B: Yeah, correct. So there's like a bunch of ones that you can get. Like there's marketing ones that I really want to get.

Speaker A: SEO.

Speaker B: Yeah, I love those. And one of like my favorite things also that Claude does that I feel like we couldn't get into ChatGPT was for example, like when you would put output things like, okay, create me a dashboard, whatever, whatever, um, with these metrics and this data and these results, it'll build out the entire thing for you. And then after it'll ask you, do you want me to make you a presentation for you to present to your client? I'm like, yeah, I want you to do that. I'm like, I Didn't even think about that.

Speaker A: Yeah.

Speaker B: So like, that's like one of like

Speaker A: the really, really one of the best for us.

Speaker B: Yeah. Like, time saving things is like, I like, for me, like, I have major like, OCD and I'm a major perfectionist and I need like, I will move things to pixels because, like, I need it to like, be centered. Yeah. So like, realistically speaking, like, I shouldn't be spending 30 minutes of my day, like building out a presentation that a 50, 50 chance my client's probably not even gonna open, so. Or like really, really dive into it that I need them to.

Speaker A: Yeah.

Speaker B: And for me then to figure out like, what to put on the slides, the colors, the fonts, all this stuff. Like, I've taken up like most of my day building a presentation and with Claude, I did it within seconds.

Speaker A: Yeah. So, for example, give you an example. Let's say you have, um, you own an online store, Ecom store. You download your customer data for the month, where your buyers are, who they are, what they bought, what products they bought. Um, and you just have a big ass spreadsheet.

Speaker B: I think you can actually connect your Shopify to Claude, if I'm not mistaken,

Speaker A: actually, which is a whole other thing. Right. But let's say that you're going caveman style and you're downloading your spreadsheet and in a normal world you look at the spreadsheet and you think you know what you're looking at. But that shit's hard to break down. Thousands of data points, right. You drop it into Claude, tell it to make you a live dashboard where you could visualize everything. You could do pie charts, you could do, um, bar charts, you could do all types of shit to see where most of the buyers are, what states are they in, what are the most popular packages you're selling? If you're a restaurant, maybe what are the top dishes? Which tables are making you the most revenue? Um, I don't know if you're, if you're a, I don't know if you're a service based business. Um, what, what your average order value is, what your customer lifetime value is. All these types of things you're able to visualize on the spot.

Speaker B: You can actually even build like AI tools. If you're a service business, which is actually like a podcast that I was listening to today, is you could build AI, like your own AI tool through Claude, like cloud coding. Like, for example, AI, if you're running, I don't know, like a roofing company, um, company, like build an AI tool for certain things that you do in the day to day roofing that you don't want to like, do anymore. Like, like building out invoices, sending out invoices, talk.

Speaker A: Like you can even build appointment setting.

Speaker B: Yeah. Like agents, AI agents that you can build out.

Speaker A: Yeah. So agents are pretty much are going to replace humans very soon, if not already, um, within these softwares, uh, for those of you who aren't as advanced, for those of you that are, we apologize for having to simplify this like this, but AI agents are pretty much, um, it's an agent, it's a worker. Ah, that you give access to your softwares, your API tools, your API keys to those softwares and it could set off several tasks. Right. So if before, let's say, for example, I think the original AI agent, at least for me, maybe there's something that goes far more back. But zapier, Zapier, um, depending on how you pronounce it, was the A.I. agent Zapier, um, connects several of your tools and it could set off a chain of events of different things that happen. Right. Um, somebody goes on your website, signs up for the newsletter, from the newsletter drops to your CRM. From the CRM, it triggers a nurture sequence. From the nurture sequence, it triggers a text message sequence. Then if anybody responded, um, it scans, it creates a response. Now it doesn't have to just be zapier. Now you could connect that to your large language model, LLM, AI, um, Cloud ChatGPT, whatever you call it, you know, that's all the same thing. And you could pretty much, let's say for example, have an agent that just screens all the phone calls that come into your business every month. And it could look out for things that the person picking up the phone shouldn't be doing, should be doing. Are they upselling? Are they not upselling? Is there missed calls? Could create a report for you could send it to you could also send them a report. And that's one agent. One agent, one worker, digital worker is your call screener. Another one could be, uh, incoming email triage, people that are emailing you for certain things that they want, they want to advertise on your website, they want to do sponsor, uh, links on your website. You could screen that, have specific responses that go out. So you could build a little army of little agents doing several things for you. If you're deep into this, you understand openclaw, Hermes, all this stuff, we're deep into that. Uh, we just don't want to get too technical, uh, but for, for the basics, um, it's important for you to understand that the difference between a lot of these platforms is what each platform is good at. We just mentioned all the good things about Claude and Chad. GPT is heading into the agentic functions and getting a lot better with that. But we've noticed that when we want to do graphic designs, we can't rely on Claude. It'll do some design now.

Speaker B: Claude and like, it'll do designs, uh, that look exact. Like if you go on Instagram now,

Speaker A: everybody has the same.

Speaker B: Everybody has a. If you can tell a claw design from a mile away.

Speaker A: Before it was especially the carousels.

Speaker B: Yeah. Before it was like, oh, I can tell chat GPT text because of the M M dashes. Like, now you can tell claw designs because of the same structure.

Speaker A: Structure, yeah. And before, to be fair, when you used to design on Chad GPT. Let's say that we're, we're sitting here and we take a screenshot of this frame right here of us talking on the podcast and we want to change the yellow color on the TV to green.

Speaker B: Dear God.

Speaker A: Oh my God. I would have changed my face to green and it would be frustrating and you would, like, feel like you're talking to a dummy. But now it's not like that anymore.

Speaker B: No, actually, like, this workflow that I'm kind of doing now is I will go into Claude and. And this is actually kind of like the same workflow that I do. Anytime I want to do any type of prompt on Clawd is I'll go into it and I'll say, for example, uh, let's say I'm doing like a blog post and I, I write the blog post on Claude. I then go to Claude and be like. And I have its own project where it reads the blog and tells me the best type of images that I should design based on that blog.

Speaker A: Yeah.

Speaker B: So it'll do the blog covers, like blog image one, blog image two, an ad banner, and then whatever, so, so on and so forth.

Speaker A: And then you pass it to ChatGPT.

Speaker B: Well, then from there I will then tell Claude to write me the perfect prompt in order to get that image exactly how I want it that they're telling me to make it then makes the prompt for me and then I put that prompt into ChatGPT. And I've been getting great, great, great, great results from that. Because it's not so me typing out the prompt. It is literally AI telling, like telling me the exact prompt to put in order for me to get the output that I want. And another thing that I do also for prompts is I'll ask it to ask me questions that it's unsure of. So then that way it, it fully, fully, like, doesn't make any assumptions, doesn't make any wrong. Like, because, you know, sometimes as we use I like, it assumes, it assumes, it assumes things.

Speaker A: We're not good at explaining things.

Speaker B: Correct. Exactly. So that's why you have to kind of like set it up for success and ask it and answer any of the questions that it will, it will give you. And then that way it'll give you the perfect prompt after that.

Speaker A: Yeah, Michelle taught me that. Michelle taught me about like, kind of like putting a prompt through, but saying, hey, ask five questions about this prompt before you carry on.

Speaker B: Yes, my friend Drew taught me that. So shout out to Drew.

Speaker A: Oh, shout out to Drew. Yeah. Uh, well, I took it like 20 steps further, like a lunatic, and I tell it to ask me 15 questions. So now my prompts are exactly what I want. And you'll realize that sometimes you ask AI to do something for you. And maybe we do this in our everyday conversations. And that's why uh, society sometimes have so many communications problems that we say something, but we don't give enough context. Right. So, for example, I'll ask AI like Claude or ChatGPT to do something for me. And I think I'm giving it all the info, but when I tell it to ask me the questions, I'm like, holy crap, I left so many things out. So obvious. Like, so obvious. And when I added the 10 to 15 questions when I'm doing deep work, that really changed the game for me. So, um, from my experience, it's not one over the other. It's kind of like working like different AI tools. Ah, together, some are going to be better than others. Um, and for example, something I've been doing with Chad Beatty is I have ChatGPT design me a graphic. But ChatGPT is really not good at doing animations. So I'll create like a graphic for like a, like a feed post on Instagram. And once it's perfect on ChatGPT, I'll drop it in the cloud and I'll tell cloud to animate it and Claude will make it like the words fly in or like come in from top to bottom, bottom to top, and like, it'll create it as if it was like an after effects.

Speaker B: I didn't try that. I hadn't tried that out yet.

Speaker A: Yeah, dude, like, it changed the game for me. It doesn't in second. So my content calendar is, you know, I created super fast.

Speaker B: Now wait until we get into Hicksfield.

Speaker A: Oh yeah, Hicksfield is what uh, all of our buddies in video editing are using. And I'm not even well versed enough to even talk to you guys about that. But it's pretty much creating um, video, um, edits through prompts, creating uh, actual footage. It looks freaking real. It's very scary to be honest with you. Um, now moving forward from, from just using chat, GPT and claude for, for reasoning and work, I want to slightly touch on this. I, I have a newsletter on LinkedIn which a lot of you guys read. Um, and also our newsletter on Hustle inspires Hustle too which you know we have Fortune 500 CEOs reading that thing, right? And it's crazy as hell. Um, sometimes we're even surprised the people that read our stuff. It's incredible. But we recently dropped uh, an article on LinkedIn, uh, that talks about ChatGPT launching. Well, they already have ad capabilities, but pay per result ad capabilities, it's not fully launched. Only certain accounts have it. But this is really going to change the game for, for PPC advertising, right? Because a lot of advertisers like us rely um, on meta to run ads. But you have to realize that meta to run ads on meta. A lot of the times is it's not really intent based because you can't target people that are looking up certain keywords. Right. You could target people that have certain um, likes, certain um.

Speaker B: Demographics.

Speaker A: Demographics. And it's pretty good at finding people. But it's not like for example, M kitchen contractor near me, somebody looking that up on Google and you put an ad in front of them, they become a lead immediately. On Facebook it's more like, oh, look at this nice kitchen. This could be your kitchen. This could raise the value of your home.

Speaker B: You can make something that you're actively looking for.

Speaker A: Not really. Right. Um, and if they are, um, you're not able to target it based on keywords. You don't have that full control.

Speaker B: Correct.

Speaker A: So that's where Google has a lot of the market share. So the other day I was talking to all the AI platforms asking guys, who runs the world when it comes to intent based ppc pay per click. Intent meaning they have the intent to buy something and they search in that way. It told me Google, um, Bing and some other one.

Speaker B: I'm sorry, I'm sure TikTok, I'm sure is on there too.

Speaker A: Tick tock. Yeah, people. Yeah, tick. But it's not, it doesn't have the market share.

Speaker B: Yeah, right. For sure.

Speaker A: So now we're seeing Chat GPT which so many people use, they're going to have a paper result. So let's say for example, maybe once they have service based, you're. Let's go into the contracting your kitchen. Somebody looking for kitchen contractors in South Florida, Chad GPT will charge the advertiser. If you as a searcher are looking for that and you became a lead. Mhm. So then that makes you think, well, Claude is smoking Chat GPT right now. And who owns Claude?

Speaker B: I can't say it.

Speaker A: I think it's Google. Right? Is it? I think Google owns Claude.

Speaker B: Damn.

Speaker A: Yeah. Unless I'm tripping.

Speaker B: Mhm.

Speaker A: And even if they don't so many people using Claude, well then Claude's gonna do that soon. So. So then what happens to Google and YouTube search and PPC there? Right. So that then we're, we're in a race to, to see who's going to take that place of Google search and Google PPC. You said TikTok is moving in on it. Facebook. I don't know why they don't release that. Where inside the ads manager you could target people that look for keywords. It's outrageous to me. Um, maybe somebody could explain that to me. Um, but things are changing fast. So as a business owner, it's very important that you stay on top of these AI platforms, not just to get work done for you, but to understand that search is changing. Like we've been watching a bunch of videos of Neil Patel, who is actually a guest on this podcast, um, as well as Eric Sue. Um, and they're talking about how SEO changed forever now because before it was all the blue links when you look for something. But now if you're noticing more and more you get the AI overview, it'll give you a result and within the result you could type so you could continue the conversation. So you don't even have to go on the website anymore. So now it's all about websites being compatible with AI. So AI could read the website and spit the data back. And you're now probably no longer in the next couple of months or a few years going to be fighting for those first 10 spots on the blue links. So you really have to make sure that not only you understand AI, how it works for you internally, but how it's going to work for the person searching. And uh, not only that, how is it going to work for the person searching that's searching for a product or service and how you advertise there.

Speaker B: Yeah, the race wasn't like hard enough to do page one of Google. Now it's going to be even harder crazier to do like the top whatever five spots that uh, Chat GPT is going to populate. Because even now like the difference in SEO lately has been like way crazier how compared to has it been like the last few years because of AI? I feel like even me myself being an SEO person, like I don't go to Google rare. I go to Google rarely at this point. And you search something. If I want to find.

Speaker A: Crazy, right?

Speaker B: Yeah, like if I want to find something out, I'll go to Chat GPT. Like for like, for example, like I, my mom wanted to go watch the Michael Jackson movie and I didn't know

Speaker A: when what theaters was playing.

Speaker B: No, not even like when it was gonna stop showing in theaters because we're going on trips and whatever it may be instead of me, obviously that being a Google question, Googleable question. I went to Chat GPT and I was like, when is the Michael Jackson movie stop, Stop streaming answered? I'm like, fantastic. Like I didn't have to go anywhere, I didn't have to click any links. Um, and I just, I can't imagine what it's going to be like now with that new AI overview update on Google too.

Speaker A: So look, I'm here, uh, asking the question, does Google own cloud? No, Google does not own cloud. Cloud is developed by Anthropic, an independent AI company founded by former Dario. And okay, Google has invested billions of dollars in Anthropic and owns a minority stake. So fucking Google owns Claude, okay? The same way Microsoft owns ChatGPT. So now keep in mind Microsoft owns Bing and Bing is the second biggest PPC search engine in the world. Google owns part of Claude and Google is the biggest search engine PPC in the world. And Claude doesn't currently have that. But Chad GPT has ads and is going to have the paper result ads and they, one of their owners is Microsoft who also owns Bing. So you're starting to see all of these different brands are in a PPC race. It's interesting to see like you, uh, like you mentioned, what's going to happen with TikTok and what's going to happen with Facebook to see if they're going to get into the keyword aspect of things. Because right now when you advertise on those platforms, it's kind of just what we said, like interest targeting. So yeah, um, to, to wrap it up, guys. Um, you got a lot of work to do. Because we do too, man. We do as well. Um, if you don't stay up to date with this, you are likely to lose your job. I'm telling you right now, the only people that we see are safe right now are plumbers, electricians, those, um, types of trades. But people in the digital space, things are getting shaken up. Video editors, photographers, graphic designers, copywriters are losing their jobs everywhere, but not because there is an opportunity, but because they're not catching up and they're not understanding the reach that they're able to have with these tools. So this is not a doom and gloom episode. Um, not for you to get scared, but for you to get motivated. There's a lot of tools out there, There's a lot of free content out there for you to learn from, and there's no excuses anymore if there ever was any. So if you have any questions regarding any of this, drop them in the comments. Drop them in our YouTube videos, our Instagram Hustle Inspires Hustle. And, um, and let us know maybe you know, something we don't. You know, we're not the all knowing AI experts here. We're just two marketing experts, um, trying to do our best, right?

Speaker B: Yep.

Speaker A: Now, with that being said, um, don't forget to go to shop.hustleinspireso.com check out our merch Hustle Inspires. Also hats, tees, hoodies, if you, if you like that type of thing and you want to support the podcast, it really does help. Check out our books on Amazon, how to market your restaurant online, how to market anything online. Coming soon, the digital marketing Dictionary and our children's book, Polo's Day at the Park. Don't forget to sign up for our newsletters on LinkedIn on Alex Quinn. I, uh, have a newsletter called, um, this week in Marketing. And we also have Our Hustle inspires hustle.com newsletter, which you could find by just visiting the website. And, um, yeah, that's pretty much it. Am I forgetting any plug? No. All right, y'. All. Love you. See you on the next episode.

Speaker B: Bye.

Speaker A: And don't forget that you can support our podcast by visiting our shop@hustleinspireshustle.com shop.