SBTB Ep. 16 | How Much Should Contractors Really Spend on Marketing?

Episode notes

Spring brings more than warmer weather for painting contractors - it also brings a flood of marketing pitches, lead generation promises, and pressure to spend money fast. In this episode of Success Beyond The Brush , Mark Black and Scott Lawler break down how contractors should think about marketing spend, where most owners go wrong, and how to actually measure whether marketing is producing results. Scott explains why mature companies often spend far less on marketing than newer businesses, how past customers and referral databases can become your most profitable lead source, and why many contractors are making emotional marketing decisions instead of data-driven ones. They also unpack the difference between cost per lead and cost per acquisition , why that distinction matters, and how contractors can build a marketing plan that supports growth without burning cash. If you’ve ever thrown money at Google, Facebook, magazines, billboards, or a marketing company and hoped it would solve your pipeline problems, this episode will help you approach marketing with much more clarity and control.

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• SBTB Ep. 22 | Stop Managing on Feelings: How to Actually Measure Your Team59 / 100
• SBTB Ep. 21 | Warranties, Callbacks & Profit Leaks (What Most Contractors Get Wrong)
• SBTB Ep. 20 | The Forgotten Phase of Customer Experience: Pre-Production Mistakes Contractors Make