From SEO to GEO: How G2 Is Redefining Their Growth Strategy | Belkins Podcast Episode #15

Episode notes

Building software today? Easy. But standing out in a saturated SaaS market - with 40,000+ new apps launching each year - is a whole different game. In this can't-miss episode, Godard Abel - Co-Founder and CEO of G2 - breaks down exactly how G2 thrives amidst the AI explosion shaking up the B2B software industry. With 50 new AI software categories emerging in the past year alone, discover how the industry's top platform stays ahead. Tune in to uncover: How G2 navigates an app marketplace flooded by AI startups (and how you can, too). The surprising shifts in buyer behavior that are transforming B2B sales. G2’s unique strategy for embedding their platform into leading AI tools like ChatGPT and Microsoft Copilot. Practical tactics for positioning your software as the go-to choice in an overcrowded market. Why brands leveraging authentic, human-driven content dominate AI-powered discovery platforms. "AI won't replace humans, but humans with AI will replace humans without AI," Godard warns. If you're serious about staying ahead in sales, marketing, or RevOps, this conversation will equip you with actionable strategies you can use right now.

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