The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

The episode contains a handful of genuinely useful structural ideas—outcome-based team design, the prompt marketer role, and GEO framing—but the density is diluted by mutual admiration, repetitive riffing, and incomplete development of each idea before moving on.

“That means that my entire conversion rate optimization team that I had, which was like twenty people, that just got collapsed into one.”

“I have a team that's only focused on inbound. I have a team that's focused on outbound. I have a team that's focused on storytelling, brand comms, that kind of stuff.”

The influence engineer role tied to GEO and the forward-deployed marketer concept are genuinely fresh framings not yet widespread in CMO discourse, but they sit alongside common takes like AI as great equalizer and curiosity as hiring signal.

“this idea of an influence engineer. And why that's important is if you look at GEO - Generative Engine Optimization, it's the AI SEO”

“I came up with this idea and I've not done anything with it. This idea of a forward deployed marketer, which is similar to a forward deployed engineer”

Kady Srinivasan is a legitimate senior operator—three IPOs, CMO roles at Klaviyo, Lightspeed, and Dropbox at meaningful scale—and the transcript reflects actual hands-on operating experience rather than recycled thought-leadership.

“I went from, in Lightspeed, I had 180 people... right now, my marketing org is pretty small... It's about fifteen people”

“she's currently CMO of the AI darling You.com, and previously has led marketing for Lightspeed Commerce, Klaviyo, and Dropbox. She has three IPOs under her belt”

Concrete numbers appear in useful places—team sizes, a 30-minute homepage test, a 20-person CRO team collapsing to one—but the majority of claims about AI-native org design and hiring remain at an illustrative rather than evidential level.

“come up with five different variations of my homepage in under thirty minutes. That means that my entire conversion rate optimization team that I had, which was like twenty people, that just got collapsed into one.”

“I was talking to Wade at Zapier recently, and he made the exact same point. He's like, hiring CMOs is so difficult because I don't know if they are successful because of the company”

The host asks competent, structurally sound questions and lands one genuine devil's advocate push on org rotation, but misses several opportunities to press for specifics (e.g., concrete GEO results, actual agent workflows) and wastes early minutes on preamble and mutual praise.

“Let me just devil's advocate here, though. So that's one way of doing it... are you thinking of rotating people throughout the other areas as well?”

“My advice to candidates is always ask the hiring leader, what red flags do they have about you? So it goes both ways.”