Why Some SaaS CMOs Flourish in PE-Backed Orgs, and Others Flame Out

Episode notes

How are PE-backed environments unique for SaaS CMOs? And what's the difference between the CMOs who flourish in PE-backed companies and those who flounder? This episode is required listening for any current or prospective CMO in a PE-backed company. This week on The Get , Erica Seidel dives into the nuances of marketing leadership in PE-backed B2B SaaS orgs with guest Julie Zadow , Growth Marketing Leader at The Riverside Company. They explore Julie's role in private equity as a marketing operating partner, insights into aligning marketing strategies with investment firm goals, and the impact of AI on marketing roles and operations.