Topic

product marketing

A guide to the best B2B podcast coverage of product marketing - the shows and 89 episodes that go deepest, ranked by substance, not downloads.

Product marketing sits at the intersection of product strategy and go-to-market execution, requiring teams to navigate competing priorities and strategic choices. These episodes explore how leaders like Austin Fuller approach product-marketing alignment, how practitioners from ScriptPro to UserEvidence handle category creation and narrative ownership, and why getting sales, marketing, and product in the room together drives better outcomes. You'll hear from experts across B2B software, martech, and enterprise companies on the messy, credibility-building work of product marketing strategy.

Best shows on product marketing

Product Marketing Adventures
36 episodes · best 90.0/100
A Go-To-Market Perspective
2 episodes · best 88.0/100
How I Made it in Marketing
1 episode · best 88.0/100
Pillar Talk
1 episode · best 88.0/100
The Get
2 episodes · best 86.0/100
The Last Word on Product Marketing
8 episodes · best 84.0/100
Product Marketing with Fexingo
11 episodes · best 77.0/100
Founder-Led Sales Stories with Pete Kazanjy
1 episode · best 76.0/100

Best episodes on product marketing

Run Comp Intel Like an Award-Winning Klaviyo PMM
Product Marketing Adventures · 2026-03-03
90 / 100
…Her win-loss program uh, took home the 2025 win-loss program of the year from Product Marketing Alliance, and she spent almost a decade deep in the market and competitive intelligence, uh, space, helping companies understand not just who they compete with, but why customers choose.…
B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)
How I Made it in Marketing · 2025-08-07
88 / 100
…There is no real progress in marketing, especially in B2B and post series without product marketing.…
Clear Expectations and Skill Capacity: A Sales Leader's Balancing Act with Chris Orlob
Pillar Talk · 2025-08-18
88 / 100
…But then you know , you had seemed to be a master of like product marketing , messaging out to a large community , and then all of a sudden I'm seeing that you're in sales leadership and at the time I don't think that was a conventional move that people made .…
Event ROI for Early-Stage Startups: Lessons Learned the Hard Way
A Go-To-Market Perspective · 2026-04-08
88 / 100
…peaker A: Early stage is product Marketing or the brand and uh, digital side of things, growth side of things which is that first hire.…
Write Your Product Narrative Like a Zapier PMM
Product Marketing Adventures · 2026-05-12
87 / 100
…And now today, he's at Zapier leading product marketing for some of the most important infrastructure in the AI era.…
Boost Product Adoption Like A GoFundMe Pro PMM
Product Marketing Adventures · 2026-04-28
87 / 100
…Okay, so what does that have to do with product marketing?…
Reposition Your Platform Like an EventBrite PMM
Product Marketing Adventures · 2026-02-17
87 / 100
…The journey matters just as much as the destination, and the same is true in product marketing.…
Why Some SaaS CMOs Flourish in PE-Backed Orgs, and Others Flame Out
The Get · 2025-09-11
86 / 100
…If I was gonna put a counterpoint on that and think about where do I see a role where AI won't easily replace, the area I lean into now is product marketing.…
Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies
The Get · 2024-11-14
86 / 100
…There's always, as you know, this great philosophical discussion of do I need a uh, leader that came from product marketing or did I need a leader who came from demand gen?…
Master Your Up-Market Strategy Like A Unify PMM
Product Marketing Adventures · 2026-07-21
86 / 100
…He was the founding PMM at CaptivateIQ, helping build the product marketing function during a period of hypergrowth, and today serves as the product marketing lead at UniFi, where he's helping shape the go-to-market strategy for one of the fastest-growing AI native companies in go-to-market.…
Go Viral with Customers Like a Granola PMM
Product Marketing Adventures · 2026-03-31
85 / 100
EPISODE 11: Michele Nieberding Shares Her Top Use Cases and Future Predictions for AI in Product Marketing
The Last Word on Product Marketing · 2025-09-05
84 / 100
…Core messaging doc, Core product marketing will always be there.…
Leverage Your Community Like An Expedia PMM
Product Marketing Adventures · 2026-04-14
83 / 100
…Cara is a dynamic product marketing leader who helped shape the world's largest travel platform to drive growth through complex B2B ecosystems.…
Go Bold with Competition Like a Sybill PMM
Product Marketing Adventures · 2026-06-09
82 / 100
…I could not think of a better person to walk us through this than today's guest, Collin Mayjack Collin is leading product marketing at Sibyll where he's been at the center of one of the hardest plays in B2B, competing directly with a category leader and turning it into real pipeline.…
EPISODE 12: Brian Dreyer Wants Everyone to Stop Saying “AI Powered” (And Other AI-Era Hot Takes)
The Last Word on Product Marketing · 2025-12-02
77 / 100
…peaker B: I'm talking to Brian Dreyer, who has made his LinkedIn title product marketing leader for the AI era.…
How Yelp Reviews Actually Drive Real Revenue
Product Marketing with Fexingo · 2026-07-02
77 / 100
…And that is the core of product marketing - it is not about the channel you own.…
UserEvidence: MarTech Category Creation and Mountain Town Sales Teams with Evan Huck of UserEvidence
Founder-Led Sales Stories with Pete Kazanjy · 2025-09-22
76 / 100
…peaker A: you guys now at the marketing department, um, as VP of product marketing, Pranav who now runs his own little marketing startup.…
Marketing and sales alignment: insights from experts at Palo Alto Networks, Cabro SpA and Digital Science
B2B Marketing Leaders Podcast · 2026-03-12
75 / 100
…Doug, uh, Kimball is, uh, currently senior director of product marketing at Digital Science where we focus on, uh, research and much more.…
Pipeline Gives Permission to Invest Big on Brand with Jennifer Johnson
The B2B CMO Podcast with Jon Miller and Sydney Sloan · 2026-07-27
74 / 100
…be able to say [00:02:05] that I had this grand vision, you know, from the beginning that I was gonna be a CMO, but it just kind of happened, [00:02:10] right? And so, uh, I started my career in product marketing, and I always say, great CMOs [00:02:15] come from everywhere.…
Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health
The Revenue-Driven CMO · 2025-04-09
73 / 100
…And aptitude is, do you have the skills to do it? Can you do the technical skills? If you're doing demand gen, can you do it? Can you write a clear positioning statement if you're in product marketing, et cetera, Aptitude is much more harder to hire for, but it's very good.…
ABM From a Product Marketer's Perspective - A Conversation with Rob Young
ABM Done Right · 2026-05-21
72 / 100
…You know, my background is product marketing and I try to bring product marketing into the fold to say, listen, this is where this account is right now that we've been engaging with.…
Jimmy’s Three Glorious Months in Product Marketing
Content, Briefly · 2026-05-20
72 / 100
…Today, Eric, Chloe, and I are talking about product marketing.…
Practical advice for scaling start-up marketing
Conversations with MarTech · 2026-07-01
71 / 100
…peaker C: It's going to be your start with product marketing.…
Claude Code Your Next Launch Like A Vivun PMM
Product Marketing Adventures · 2026-06-23
68 / 100
…Product marketing is splitting into two groups.…
The strategic pause: How to reset, focus on what matters, and win credibility with Angela Troccoli
Value-driven Marketing · 2026-04-27
67 / 100
…Angela is a global marketing executive with deep expertise in product marketing and startup growth strategy.…
S2E3: Navigating the Intersection of Product and Marketing with Austin Fuller
Productly Speaking: Real Stories for Product Managers
65 / 100
…We're going to talk about working with product marketing and why the intersection between product marketing and product management is one of the most important to get right.…
Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro
Product Marketing Life · 2026-06-25
65 / 100
…Hello and welcome back to product marketing life.…
The Trust Gap: Why Most B2B Brands Play It Safe, and Lose
A Go-To-Market Perspective · 2026-04-26
64 / 100
…B2B does have a tendency to kind of over index on product marketing.…
Marketing planning in B2B: insights from experts at BESTMIX Software, Trystar, Kibo Commerce, and Digital Science | B2B Marketing Leaders Podcast
B2B Marketing Leaders Podcast · 2026-04-14
63 / 100
…Uh, Doug Kimble, Senior director of Product marketing and Digital science.…
Know the "So What" Like a Digital Science PMM
Product Marketing Adventures · 2026-05-26
63 / 100
…In product marketing, there's a moment that separates reactive teams from strategic ones.…
Prepare Your Revenue Team for Success in 2024 with CMO Paige O'Neill
The Run Revenue Show · 2024-01-29
61 / 100
…peaker B: As someone who has a lot of my experience when enablement wasn't sitting on the marketing team, is product marketing being front and center in creating that enablement content?…
Why Sales Leaders Should Put Marketing in the Room
B2B Marketing: How to Stand Out · 2026-04-24
59 / 100
…But having a clear line and a collaboration between your field marketing team, the marketing product marketing team, the technical team and the sales team to understand what is it that we really do in business value selling and business solution selling.…
Scaling Back to Move Forward | Ryan Morel
Revenue Talks with Justin Keller · 2023-03-20
58 / 100
…When I think about how we do product marketing, my experience as being a product manager effectively has made an impact on that.…
The Reality of Bringing Products to Life
Pitch to Product · 2026-05-06
53 / 100
The Power Of Empathetic Leadership with Jorge Soto from AssetMule
Growth Marketing Camp · 2024-08-19
45 / 100
…I still use them, but within the context of sales and particularly the collaboration between marketing and sales teams, particularly even deeper product marketing, or those marketers tasked with supporting sales with sales enablement, it's just not a really great option.…
Own the Narrative: How to Talk About Competition (with Marichka Onyshchenko)
Account Based Beverages · 2025-09-24
40 / 100
…She has worked in many roles and currently works in product marketing.…
#238: The Importance of Career Experiments
MBA Insider
38 / 100
…So for me, one example I have is that previously when I was a product marketer, I had been in the role for about two years and I was interested in figuring out if there were any other parts of product marketing over the two years I'd been in the role that I hadn't yet explored that I wanted to do more of.…
#166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert
Finite By Clarity · 2025-03-24
#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Finite By Clarity · 2024-03-25
🎙️Product Marketing: The Glue Holding Tech Together
B2B Marketing Pint · 2025-08-05
EPISODE 7: Soizic Sacrez Shares How IAB Achieves Consensus in a Complex Digital Advertising Ecosystem
The Last Word on Product Marketing · 2025-04-29
EPISODE 6: Matt Engstrom’s “Test and Learn” Approach to Marketing Strategy and Leadership Has Been Key to His Success
The Last Word on Product Marketing · 2025-03-28
EPISODE 4: Maria Pousa Goes Beyond Features and Talks about Building Emotional Connections in B2B Product Marketing
The Last Word on Product Marketing · 2025-01-02
EPISODE 3: Manisha Shah Talks about the Unique Marketing Challenges at an Early Stage Startup
The Last Word on Product Marketing · 2024-12-18
EPISODE 2: Erin Crapser on Effective Strategies for Campaign Success
The Last Word on Product Marketing · 2024-11-08
EPISODE 1: Matthew Moran on Navigating the Challenges of Product Marketing
The Last Word on Product Marketing · 2024-11-01
88 Blog Posts To Learn About Product Marketing
Product Management Tech Brief By HackerNoon · 2026-06-12
Stop Tracking Random Metrics: Build a PMM Metrics Tree
Product Management Tech Brief By HackerNoon · 2026-05-08
Stop Removing Friction. It's Your Best User Research Tool
Product Management Tech Brief By HackerNoon · 2026-04-22
Why Documentation Deserves a Role in Business Strategy: Insights from Nikhar Sawhney, Cisco
Knowledgebase Ninjas · 2025-06-18
74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR
Market Mentors · 2022-08-16
67. Series 2 | Ep 30 What it Takes to Succeed with Product Marketing Today, with Ashruti Singh, Global Director of Product Marketing for SAP
Market Mentors · 2022-05-31
Tell Engaging Stories Like a PushPay PMM
Product Marketing Adventures · 2026-07-07
Enable salespeople with AI like an Optiversal PMM
Product Marketing Adventures · 2026-03-17
Use a PMM AI agent like a Docebo PMM
Product Marketing Adventures · 2026-02-03
Create an ideal customer profile like an Adobe PMM
Product Marketing Adventures · 2025-04-09
Transform your pricing like a Kustomer PMM
Product Marketing Adventures · 2025-04-02
Launch products with advocates like a Reddit PMM
Product Marketing Adventures · 2025-04-01
Welcome to Product Marketing Adventures
Product Marketing Adventures · 2025-03-30
Craft product launch tiers like an Atlassian PMM
Product Marketing Adventures · 2026-01-20
Prove Product Marketing Value Like a Cordial PMM
Product Marketing Adventures · 2026-01-06
The PMM Summit Series: Coaching Hour with Yi Lin Pei
Product Marketing Adventures · 2025-12-09
Sell Your Vision like a Postman PMM
Product Marketing Adventures · 2025-11-11
Build Platform Messaging Like a Blue Manta PMM
Product Marketing Adventures · 2025-10-28
Navigate Stakeholders Like a GoldCast PMM
Product Marketing Adventures · 2025-10-14
Launch with Momentum Like a Navattic PMM
Product Marketing Adventures · 2025-09-30
Leverage Voice of Customer Like an Intuit PMM
Product Marketing Adventures · 2025-09-16
Evangelize Your Value Like Hattie the PMM
Product Marketing Adventures · 2025-09-02
Sell Trust like an Okta PMM
Product Marketing Adventures · 2025-08-19
Create a New Market Category Like a Splunk PMM
Product Marketing Adventures · 2025-08-05
Influence your sales team like a Zoom PMM
Product Marketing Adventures · 2025-07-22
Design for Lifetime Value like a Visa PMM
Product Marketing Adventures · 2025-07-08
Pivot market categories like an Ember PMM
Product Marketing Adventures · 2025-06-24
Capture Cultural Moments Like a Slack PMM
Product Marketing Adventures · 2025-06-10
Find Product-Market Fit Like an OpenAI PMM
Product Marketing Adventures · 2025-05-27
Shape the product roadmap like a Confluent PMM
Product Marketing Adventures · 2025-05-13
Lead cross-selling like a Gusto PMM
Product Marketing Adventures · 2025-04-29
Boost win-rates like a Twilio PMM
Product Marketing Adventures · 2025-04-15
Glossier Community-Powered Product Marketing
Product Marketing with Fexingo · 2026-07-26
How Stripe Used Developer-First Marketing to Dominate Payments
Product Marketing with Fexingo · 2026-07-26
How Lego Marketed to Adults and Won
Product Marketing with Fexingo · 2026-07-29
How Warby Parker Used Home Try-On to Disrupt Eyewear
Product Marketing with Fexingo · 2026-07-15
How Shopify Used Its App Ecosystem as a Product Marketing Engine
Product Marketing with Fexingo · 2026-07-27
How Warby Parker Turned Home Try-On Into Product Marketing
Product Marketing with Fexingo · 2026-07-27
How Notion Used Templates as a Go-to-Market Engine
Product Marketing with Fexingo · 2026-07-22
How Duolingo Turned the Notification Into a Product Marketing Channel
Product Marketing with Fexingo · 2026-07-20
How The Athletic Bet on Subscription Sports Journalism
Product Marketing with Fexingo · 2026-07-07
How Dyson Redefined the Vacuum Through Product Marketing
Product Marketing with Fexingo · 2026-07-18
Build Your GTM Foundation: The Case for Product Marketing First - with Shirin Shahin
Growth Activated · 2025-05-06